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I've seen very little change for the keyword SERPS i follow and for our mature sites the last half a dozen monthly updates. Freshbot changes are just about as significant.
I agree that the mass biting of nails over the monthly update is getting to be a thing of the past for most people here. Certainly interesting, but not worth checking all the time for.
You will probably notice that the update threads are mostly populated by those with low post counts - serious threads on topics which may have a bearing on the actual algo attract the people who have been through enough updates to understand the real significance of the update.
Yes - senior members are interested in when the update is - but much more important is the timing of the deep crawl and ensuring content is available for the deep crawl.
For the last update I moved up quite handsomely making my directory much more popular and enticing many new listings. It also encouraged payment from several already listed. Listings are over $200/year so for me the hysteria was very much worth it this time.
The monthly update usually only causes mass hysteria amongst people with new sites that month or the month before, or who have done a lot of optimization recently.
For the last update I moved up quite handsomely... so for me the hysteria was very much worth it this time.
Did your hysterics help that along?
What about the efficacy of sacrificing poultry to the gods over leaving an offering of vegetables overnight in front of your computer?
Kidding aside, I have new sites as well, but I don't waste my weekend sweating serps. I wait for the db to settle, do my excel spreadsheets, think about it, tweak, then move on. No hysterics. No sweat.
Nothing I do is going to stop people from generating the hysterical Google Update threads, and as much as they annoy me, I try to shut them out of my consciousness the same way I ignore many other things that annoy me: Like people who chant "hoo-hoo-hoo-hoo." Or people who don't use their turn signals. Like parents who jaywalk with their children. Like...
Last week I put up my first page on this site relating to computer technology as an off-topic aside. Instantly #1 for the 2-word search terms (not very competitive terms at all) but it seemed odd that none of my normal site has ever gotten this consideration inbetween updates, but the first off-topic page gets fully boosted.
Everflux reflects changes you make to your site's content and structure only.
The update represents changes to your sites content and structure, changes in the value of incoming links to your pages, changes in the content and structure to the other 3,083,324,651 pages, changes in the value of the incoming links to all the other pages, changes to the value of links in general, and changes in the algo.
Thanks, this is the clearest explanation I've seen on this.
Why did my previously buried site shoot to #1 mid cycle and stay there as a result of very minor changes.
My theory is if you are visited every 2 to 3 days by freshbot everflux can seem pretty steady.
The monthly update usually only causes mass hysteria amongst people with new sites that month or the month before, or who have done a lot of optimization recently.
I find it rather amusing, especially the threads going on while waiting for the update. I follow them when I'm in the mood.
I do appreciate the threads on 'what did we learn this update'. Sometimes that information gets lost in the mass hysteria thread.