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Why does the update induce mass hysteria?

         

JudgeJeffries

8:44 pm on Apr 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



As I understand it most sites where there is some serious optimisation resulting in PR4 or above seem to get visited by freshbot and their position in the serps will be known long before any update so whats the big deal with the update if freshbot visits you or is there something that I'm missing?

BGumble

8:55 pm on Apr 20, 2003 (gmt 0)

10+ Year Member



Hi Judge. Freshbot does not reshuffle the main ranking index. Occasionally some freshbotted material will rise through the SERPs without ever being deepbotted-- that is called Everflux. I got my first taste of it with a #1 two-word phrase in the middle of the month-- but it will not re-rank entire searches. Though I've made major changes to my freshbotted home page, it's rankings have not changed and won't until the entire deepbot index is shuffled. I've never seen any explanation of what will be Everfluxed and what won't, but it doesn't have that much impact across the board.

JudgeJeffries

9:03 pm on Apr 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I tried for months to improve my position for my home page without any luck and got bored with it, left it alone, read up here, went back to the game 6 months later, made a few informed changes mid cycle and in a few days was #1 for a very competitive term where people are bidding £5+ on PPC where I've stayed for a week.
Is this everflux and will I likely retain this position after the next update?

chiyo

10:08 pm on Apr 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The monthly update usually only causes mass hysteria amongst people with new sites that month or the month before, or who have done a lot of optimization recently.

I've seen very little change for the keyword SERPS i follow and for our mature sites the last half a dozen monthly updates. Freshbot changes are just about as significant.

I agree that the mass biting of nails over the monthly update is getting to be a thing of the past for most people here. Certainly interesting, but not worth checking all the time for.

IanTurner

10:25 pm on Apr 20, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



A good indication is to look at the average post counts of serious threads - then look at the average post count of the update threads.

You will probably notice that the update threads are mostly populated by those with low post counts - serious threads on topics which may have a bearing on the actual algo attract the people who have been through enough updates to understand the real significance of the update.

Yes - senior members are interested in when the update is - but much more important is the timing of the deep crawl and ensuring content is available for the deep crawl.

Powdork

10:27 pm on Apr 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The Update is a Big Deal
Everflux reflects changes you make to your site's content and structure only.
The update represents changes to your sites content and structure, changes in the value of incoming links to your pages, changes in the content and structure to the other 3,083,324,651 pages, changes in the value of the incoming links to all the other pages, changes to the value of links in general, and changes in the algo.

For the last update I moved up quite handsomely making my directory much more popular and enticing many new listings. It also encouraged payment from several already listed. Listings are over $200/year so for me the hysteria was very much worth it this time.

The monthly update usually only causes mass hysteria amongst people with new sites that month or the month before, or who have done a lot of optimization recently.

Exactly, if it wasn't a new site, with a ton of work recently, I wouldn't have cared.

Powdork

10:31 pm on Apr 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Just had to post and get off #666 on message #6

martinibuster

11:08 pm on Apr 20, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



A good post, JudgeJeffries, but aren't you the one responsible for the "Google Encourages Spam" thread (A notoriously hysterical subject iteself)?

For the last update I moved up quite handsomely... so for me the hysteria was very much worth it this time.

Did your hysterics help that along?

What about the efficacy of sacrificing poultry to the gods over leaving an offering of vegetables overnight in front of your computer?

Kidding aside, I have new sites as well, but I don't waste my weekend sweating serps. I wait for the db to settle, do my excel spreadsheets, think about it, tweak, then move on. No hysterics. No sweat.

Nothing I do is going to stop people from generating the hysterical Google Update threads, and as much as they annoy me, I try to shut them out of my consciousness the same way I ignore many other things that annoy me: Like people who chant "hoo-hoo-hoo-hoo." Or people who don't use their turn signals. Like parents who jaywalk with their children. Like...

pixel_juice

11:21 pm on Apr 20, 2003 (gmt 0)

10+ Year Member



Like people who chant "hoo-hoo-hoo-hoo." Or people who don't use their turn signals. Like parents who jaywalk with their children. Like...

Almost sounding a little hysterical yourself, martinibuster ;)

JudgeJeffries

11:53 pm on Apr 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Think I put the wrong caption on this one as I still dont understand everflux and freshbot.
Why did my previously buried site shoot to #1 mid cycle and stay there as a result of very minor changes.
One visit from freshbot and blastoff.
Is that everflux, and does it happen as a result of freshbot visiting and which sites does freshbot choose to visit and does everflux always happen to sites that freshbot has visited and is it likely to change before or after the next update. Phew!

BGumble

3:49 pm on Apr 21, 2003 (gmt 0)

10+ Year Member



You will only be fluxxed if you have the Freshbot regularly, that is well known. Maybe certain categories or topics are Fluxxed and others are not-- case in point, I've always made changes to my PR7 root index at anytime I've felt like it.. I don't wait or time the bots. I've made major changes in the past two months and I have never once budged from any sort of Everflux. I put new pages up all the time and never once has anything been fluxed.

Last week I put up my first page on this site relating to computer technology as an off-topic aside. Instantly #1 for the 2-word search terms (not very competitive terms at all) but it seemed odd that none of my normal site has ever gotten this consideration inbetween updates, but the first off-topic page gets fully boosted.

annej

4:12 pm on Apr 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Everflux reflects changes you make to your site's content and structure only.
The update represents changes to your sites content and structure, changes in the value of incoming links to your pages, changes in the content and structure to the other 3,083,324,651 pages, changes in the value of the incoming links to all the other pages, changes to the value of links in general, and changes in the algo.

Thanks, this is the clearest explanation I've seen on this.

Why did my previously buried site shoot to #1 mid cycle and stay there as a result of very minor changes.

My theory is if you are visited every 2 to 3 days by freshbot everflux can seem pretty steady.

The monthly update usually only causes mass hysteria amongst people with new sites that month or the month before, or who have done a lot of optimization recently.

I find it rather amusing, especially the threads going on while waiting for the update. I follow them when I'm in the mood.

I do appreciate the threads on 'what did we learn this update'. Sometimes that information gets lost in the mass hysteria thread.