Forum Moderators: open
Q: [Googlebot] What is "fresh" next to my listing?
A: For the last two years, Google has performed one major update on a monthly bases. That update includes data from a full web crawl (spidering). This includes a full recalculation of PageRank values.
Recently (dec 2001) Google has begun spidering certain pages and sites on a weekly, or daily basis. When Google performs these "mini updates" on a site, it lists a "fresh" tag next to the site in the directory.Some webmaster data indicates that there is a very small increase in click rates when your page has a "Fresh!" tag next too it.
- Ash