Google's Conversion Ratio

How good is Google's traffic?

[tfelice]

Has anyone ever taken the time to isolate Google (and for that matter other major SE) traffic to test its conversion ratio?

I have done this myself for PPC traffic and other forms of paid advertising, but never have I tried it with the "free" SE traffic.

Just curious to see if anyone has any data regarding this.

Thanks!

[suggy]

Hi jranes

Don't feel too sorry for yourself. I don't do doorway pages. I write article after article about the most boring subject.

I am a bit like one of those slimming mags, which has to find 15 ways to say "look, EAT LESS" every month.

Most people come in through an article and go on to the product selection - which I have to update every blinking day.

I also have a pretty neat bit of interactivity that meant learning PERL from scratch and took a month to write. And had to develop a whole XML/ .NET solution for creating hardcoded SE friendly pages out of a database.

A fast and quick buck this is not....

[garylo]

For our products, the Google conversion rate is a beat higher than Overture.