Timing Incoming Links to the Crawl

[Dolemite]

I'm working on a text link advertising deal that should give me a few hundred new incoming links.

The site where my ads would be looks to be spidered fairly often...the cache shows pages from 3/28.

Since I may only be doing this for a month or two, I want to time the addition of my links for the maximum effect. Any suggestions on when my links should go up? Will I need to do more than a month to see any impact on my SERPs and PR?

[deejay]

Any suggestions on when my links should go up?

Now. March update can't be far away, and with that the following deep crawl.

Will I need to do more than a month to see any impact on my SERPs and PR?

If your links are found in the deep crawl following this update, you should see the benefit of them following the April update (end of April/start May)

You'll only have the benefit of those links until they can't be found on a deep crawl, so if they are not there in a month's time for deep crawl following the end of April update, you won't have the benefit of them for the May update.

[Dolemite]

OK, so now that I know when, maybe I should revisit the bigger question of "should I do this?"

I've seen a site that clearly had purchased a large number of links from a prominent site. A PR9 homepage and many PR5 and 6 internal pages. Despite the large number of high-PR incoming links, all the site could manage was a PR6. It did come up with top 5 SERP placement for the anchor text phrase for those links, but clearly there was some adjustment or penalty applied for the large volume of links from a single source. Whether that penalty is permanent or will be present as long as those links are up is debatable.

Still, it calls into question the value of such advertising.

[Tartan75]

Still, it calls into question the value of such advertising.

Basically look at it from googles point of view. Does a few hundered bought links from one site, indicate as much (positive) about your site, as a few hundered sites linking to you? - In general, no (obviously depending on all the sites involved and their PR etc).

[Dolemite]

Well, certainly not. I completely understand the whys and wherefores of the penalty. It can't be denied as a tactic, though. PR in and of itself doesn't do jack for you so for this particular site I'd say it was a successful strategy.

[Alphawolf]

Well, will these links bring you good amounts of traffic in addition to the *potential* PR pop?

Aw

[Dolemite]

Likely not enough to justify the expense. I follow your logic, so yes, its little more than buying PR. Although if my example above can be used as a general case, the PR itself doesn't transfer.