Page Rank: direct or indirect effect from links

Reciprocal links strategy

[yopiyop]

Hello, this might be a dumb question due to the definition of PAGE RANK but I do not stop thinking about it

If I ask for a reciprocal link to target my website [widget.com...]
does it benefit:

directly to [widget.com...] (PR increase)
and
directly to [widget.com...] (PR increase also directly)

or is it this rule:

directly to directly to [widget.com...] (PR increase)
and
indirectly to [widget.com...] (PR increase because catalog link to default page)

Also
is it better to ask for a reciprocal link that goes to [widget.com...] or [widget.com...]

Thank you very much for your comments
yopiyop

[mil2k]

"or is it this rule:

directly to directly to [widget.com...] (PR increase)
and
indirectly to [widget.com...] (PR increase because catalog link to default page) "

Yes this is the rule.

"Also
is it better to ask for a reciprocal link that goes to [widget.com...] or [widget.com...]

That depends on your seo strategy. However people generally prefer homepage & then second level important pages.

[allanp73]

widget.com and widget.com/index.html as far as Google is concerned are the same pages, so it doesn't matter which you encourage people to link to.