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How do you manage your positions?

Effectively managing positions with each update.

         

OneTooMany

4:08 am on Mar 8, 2003 (gmt 0)

10+ Year Member



This is my third update in which the valuable knowledge I've gathered here has started to move me up in the rankings. Quick thanks to all who participate.

I am starting to see that managing your rankings and site changes is very crucial to continued optimization. For each update, I use an excel file to chart positions on my main keywords and the pages on my site which are returned in these SERPs. Additionally, I have begun logging the optimization strategies implemented per page/per update.

Anyone have any suggestions on a more efficient way to track this or additional info you gather to help continued growth?

nipear

4:20 am on Mar 8, 2003 (gmt 0)

10+ Year Member



Every update I take a look and make sure I'm still on top. :) Then I mine those logs and look for good keywords that are bringing in traffic with poor rankings. Next its get up higher on those KWs.

I do map out a monthly game plan after each update. It's more like get this many links to these sites, add some pages there, change this group of pages, run a title tag test on these other pages, etc etc..

These days my main focus is on site/link structure. I.E. Build it right the first time...

OneTooMany

4:35 am on Mar 8, 2003 (gmt 0)

10+ Year Member



Nipear,
I could not agree more on the site structure issue.

Now that I have some decent positions for main keywords, I am debating diversifying some of my future inbound link text to target some lower keyword positions. Its tough b/c I still want to ensure stability in my heavy hitters.

I have also try to keep track of page size, title, meta, etc.

Could you elaborate a bit more on "title tag test"?