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and cuts CPM's down to barebones while it's at it.
Google can go to hell.
F#&! you Google, and f#&! the AMP horse you rode in on.
It is nearly impossible for someone other than Google to test the speed of the amp page because to do so requires that the page be displayed from Google search and none of the testing tools allow you to do this
he reality is that an AMP implementation is a complex endeavor with many moving parts that requires deep understanding of AMP and all the parts that come into contact with it.
Which means its hard to implement and expensive. Not exactly plus points.
That rather proves the point the articles were making: AMP puts Google in control.
A great point made earlier that AMP is difficult to properly roles out and that a plug-in won’t just cut it. In that case, for the love of the web, please just build your sites fast and remove the point of AMP altogether*.