At least this time Google is giving a heads up.
if u block all robots with robots.txt to your landing page - how can google assess your landing page quality?
From Google:
Note: In order to avoid increasing CPCs for advertisers who don't intend to restrict AdWords visits to their pages, the system will ignore blanket exclusions (User-agent: *) in robots.txt files.
Source: [adwords.google.com...]
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While we strongly recommend against restricting our system's automatic review of your landing page, you can edit your site's robots.txt file to avoid a review. The file must explicitly exclude your page from our system visits as follows:
To prevent AdsBot-Google from accessing your site, add the following to your robots.txt file:
User-agent: AdsBot-Google
Disallow: /
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Do you think one should play it safe and just exclude the landing page robot? My CPC may get better on a landing page review - but then it may get a lot worse. The former would be nice, but the latter I just cannot handle financially. So perhaps I should play safe?
Basically, that should make it almost impossible to stay competitive.
(we don't get preferential treatment, we are probably a top 90% advertiser, not 95%+)
If you think of this in terms of how webmasters see the world of advertising, it makes sense. Many people say Yahoo has gone downhill and Miva is way below them, Google is just trying to stop the slide down that slippery slope.
Unfortunately, it used to be that you could determine relevance by bid price (the OLD O/V model) but nowadays there are so many ways to make a living that Google has to try and stay ahead of the game (even though we might not think it is). As long as Google keeps it's quality high enough for 'average joe', it has little to worry about (even the collateral damage that we see in adwords min cpc and g serps).
It seems that just having the keyword you are buying a few times on the landing page helps tremendously. That would also be easy to get around with scraper/MFA sites (though better editorial review would help get rid of those) and if it ends up being much more than that, the minimum bids could end up putting the CPCs out of reach of many advertisers.
This could be from someone here in the company guessing though!
What a joke this system is turning into.
I think it's a good thing. I'm pretty sure I'm linking to exactly what a person is looking for.
Do a search on <removed>
If Google ranks 1st (which they have been doing all day), go look at their landing page......... that must be a PERFECT landing page...
hehehehe
[edited by: jatar_k at 7:10 pm (utc) on July 10, 2006]
Do a search on ...
how can i view the landing page without w/o clicking?
[edited by: jatar_k at 7:08 pm (utc) on July 10, 2006]
I'm pretty sure I'm linking to exactly what a person is looking for.
Ahh... If only it were that easy. From what I have seen it is a combination of several things that go above and beyond the actual content of the page. I can't be 100% sure but from what I have seen things like the presence of a privacy policy, the quality of the design of the page and solid unique content on the page play a part.
You can be linking to exactly what the person is looking for but if G does not think that the page is "quality" as they think their searchers define it, you are at risk.
Think of it like Super Bowl ads. It is no longer enough to just have the $$$, you have to fit with the image that G is trying to put forward as well.
[edited by: hannamyluv at 6:23 pm (utc) on July 10, 2006]
Some of my landing pages have quite a bit of text in fancy graphic banners, etc. This, I am sure, Google cannot read and will drop my rankings / increase my cost as a result.
How is Google judging user experience?
This time, as a paying customer (not a free serp freeloader), I feel I have a right to know. Or I WILL go somewhere else.
This time, as a paying customer
Paying or not does not give you the right to advertise on their ste. They have the right to say yea or nay to whomever the choose.
Of course, what that will do to long term advertising, I don't know. Small guys get nervous if they have to think about whether or not they are "good enough" and may decide to not try at all.
But maybe they don't care. I mean if only eBay and a few other major players are the only ones advertising, G has made a tidy sum and they don't have nearly as much policing to worry about, which cuts back overhead.
Paying advertisers may have more rights to information than Google would let onto publicly - hence all the lawsuits. Google cannot operate like they used when they were a private company. I cannot think of a single product or service you can purchase that you do not get an exact price for before purchase. U.S. Attorney General is looking into this.
I cannot think of a single product or service you can purchase that you do not get an exact price for before purchase.
natural gas, electricity, phone service (cell or otherwise), water...
There's lots of them.
But I thought the idea was that the ads were supposed to be like an auction, which I should think would let Google off the hook for having to guarantee pricing or placement.
I cannot think of a single product or service you can purchase that you do not get an exact price for before purchase.
So, ebay and every auction house in the world will be doing what?
They are very open about this being an auction. The auctioneer can start the bidding at any price they like. If it gets too high, for whatever unfathomable reason, there is nothing you can do about it.
I am not saying that I like it. I had 3 sites hit in the last round that were tight, on-target sites that just were not pretty enough. All I am saying is that it is their perogative.
