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Google AdWords: Landing Page Quality Update!

2:55 am on Jul 8, 2006 (gmt 0)

10+ Year Member

"'.....From time-to-time, we improve our algorithms for evaluating landing page quality (often based on feedback from our end-users), and next week we're launching another such improvement. Thus, over the coming days a small number of advertisers who are providing a low quality user experience on their landing pages will see increases in their minimum bids. It is important to note, however, that the vast majority of advertisers will not be affected at all by this change, as they link to quality landing pages........"

At least this time Google is giving a heads up.

2:37 am on Jul 17, 2006 (gmt 0)

10+ Year Member

The random nature of this new quality requirements leads be to the believe that this is more “bottom-line” driven than anything else.
Exactly! MFA makes Google money and soon merchants using Google Checkout will make them money. Space needs to be made for the merchants that will show the little shopping cart by their ad. It's all about money and "Quality" is a smoke screen. Profit is the reason for a business to exist.
2:59 am on Jul 17, 2006 (gmt 0)

5+ Year Member

I wonder if that is the connection here. Google Cart. I think I will remove all of my paypal buy buttons and sign up for Google Cart. Maybe then I can bid on keywords again. Heh, I know it sounds crazy and a little sinister but at this point I am willing to try anything.
3:37 am on Jul 17, 2006 (gmt 0)

5+ Year Member

Wasn't it in the news a few days ago that Ebay was not going to allow Google Checkout. Wouldn't it only be fair if Google said (no so externally) heh, we are not going to allow sites with paypal buttons advertise on Adwords. If this were true however, why so many ebay ads still running. Grasping at straws here.
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