Do the [brackets] work to keep a word Only for the
mis spelling
or
Only for the [spelling]...
Or does Google obliterate that distinction also...
Agree that Google is it's own business, and has no
"mandate" to make life easier for anyone but themselves.
Just like clients look at the bottom line of the cash register, Google looks there too.
One could always open up separate accounts, one for [spelled right] and one for [spelled wrong]
Stephen
has no "mandate" to make life easier for anyone but themselves
The change is their business, BUT they do have a mandate to make things easier, it's called my credit card which pays them for their service.
Yet another reason to return to "other than CPC" media.
If I am reading this correctly, this will automatically raise my monthly costs across the board, as I was getting great CPC and CTR for mispellings in highly competitive categories.
([widjet] - for .05, versus "widget" for .75
Can anyone summon GoogleGuy and find out if we use the brackets, that the mispellings we bid on will ONLY show our ads when the user uses the mispelling?
My main keyword is difficult to spell and expensive. By setting up a separate ad group for the misspellings, I've been able to get a lot of clicks for literally two orders of magnitude lower cost than for the correct spelling.
So much for that...
(On the other hand, Overture has been correcting misspellings of the word for a long time, so I guess it's only fair that Google should also.)
Brackets on a mispelled word [misspelllled] means that that word Only goes to a mis spelling.
They knew all about what was going on, so you might want
to call them for your own particular situation.
I am on hold while some info is verified.
The help desk does Not know all the details.
If you Only want the mis spellings, you have to do away with the correctly spelled words.
Her understanding, was if google has a choice between a correctly spelled word in your ad group, and a mis spelled word --- it Rotates, taking one word and it's price one time, and another word at it's price the next time.
Bottom line, Call them back in a month.
Very friendly help desk. I was impressed.
As you relate to your own campaigns I'd call up their toll free help lines, and simply ask them.
Stephen
For the majority of the advertisers they probably don't even realise that mispelling exist and will be oblivious to this agreeing to pay whatever they are prepared to pay.
My view will be that if you were picking up traffic cheaply on mispellings, you will still get them at the price you were prepared to pay. The difference now is that instead of being one of a few advertisers now there's likely to be a bunch. The upshot being that instead of 1 or 2 avg. position, you'll probably slip down dramatically, so need to be aware of it. If you've got good CTR on the mispelling, you should get better value for money than the ones not bidding on mispellings.
The other factor is that the advertiser oblivious to mispells will probably end up getting their campaigns switched off more frequently and may end up getting dis-illusioned with Adwords and go back to OV.
Brackets on a mispelled word [misspelllled] means that that word Only goes to a mis spelling.
But isn't this irrelevant? If the inKoRect spelling is actually searched for, Google makes a suggestion, and out come the ads that either don't want to be there, or are having Google doing free campaign management for them. Great scheme to increase revenue and CPC.
1) Do incorrect spellings go to correct spellings now too? And if so , what price do you get them at (say you have different misspellings of a word and they vary in prices)?
2) Does using the quotes around terms also make them subject to corrections? Are the brackets the only way to not have a word "corrected"?
NOT good at all.
Call back in a month? I just went through several grand in a month's time. I don't care what your budget is, a month's worth of money is a dear price to pay while google get's its self together.
What's the consequence?
Well, I guess it means that the value of most incorrectly spelt keywords is going to be diluted and I'll have to look harder for the ones that fall through the cracks.
What if this second guessing is wrong?
My CTR drops and certain marginal phrases may fail the 1,000 impression test.
Here's an example - In the UK, the Campaign For Real Ale is known as CAMRA. Type CAMRA into Google and you now get ads for CAMERA suppliers.
What if CAMRA decide they'd like to run an online recruitment drive?
Well, instead of paying 4p for a marginal phrase they're looking at a lot higher price to drag them above the (completely irrelevant) competing camera ads.
Yes, there are already people advertising cameras under CAMRA as a spelling mistake - but now all CAMERA advertisers are there too!
They replied with a form letter that ignored my stated concerns. Instead, they defended the decision to do AdWords matching based on automatic spell-correction as an enhancement to the user experience, "ensuring that our advertising program parallels the results offered via our search engine". (In my view their change does exactly the opposite -- it makes the ad results and the unpaid results *less* parallel, because the paid results are now based on the spell-corrected query but the unpaid results are not.)
I think this change hurts the user experience, but more importantly I think it was unfair, shockingly slimy even, for Google to make the change without notifying customers in advance. The AdWords service had always given customers the impression that the only keywords which will trigger their ads are the keywords that they specify explicitly. It seems fine for Google to change the nature of the service they sell by relaxing this constraint somewhat, but not without notifying customers and giving them a chance to opt out by changing their campaigns. Otherwise they're charging customers for stuff they didn't necessarily want, or even know about -- and that is quite clearly wrong.
