Sudden increase of CPC recently?

My campaigns are full of inactive keywords.

[fischermx]

I didn't review my campaigns since last week, I remember a campaign with arround 1000 keyword in which I had about 150 "inactive for search".
Today I have 750 "inactive for search"!

Does anybody get any similar to this recently?

[davec]

Well this thread seems to have died which is quite a surprise. Have people seen a return of their inactive keywords, or are you just too depressed to talk about it anymore?!

d

[Elric99]

Hi,

I've not seen the keyphrase prices return at all. But there are some phrases still bringing in traffic and income. Like most people I'm still waiting to see if anything is going to change in the near future.

[bostonseo]

Still waiting for some relief, I'd bet Google is waiting to report their earnings and see how the stock market reacts before making any changes. It's quite possible this latest algorithm change was put in place because their earnings numbers looked bad and saw this as a way to try their hardest to make their numbers.

[fischermx]

I'm in the group of people who thinks their account is back to normal or almost back to normal.
However, I feel there's some trick inside the bid system.

I feel like even I have no disabled keywords, many of them are not performing as well as they used to be. Like if internally, google is still capping them somehow.
Therefore, I have experimented the worst days in April 14-16 in the last 6 months. I'm not sure, though, if this is related to the holiday season.

[bostonseo]

It's not the Holiday season, they'd love to you think that's the reason though.

[venrooy]

April 15 is the income Tax deadline day in the U.S. April 16 is Easter. This has usually been the worst part of the year for me, then it ramps up from here to the end of the year.

[exmoorbeast]

Strange thing is some people came back from the dead others are still dead.

[aleksl]

Well, nothing has changed for us, still ridiculously high prices. Traffic has died, basically trickled to a halt everywhere we relied on AdWords. In the last 2 years or so G$$gle has been getting a hand on any monetizable traffic it could find.

So basically I don't see a point in whining here, G$$gle will still stay G$$gle, with 2 cute boys as front that don't have much saying anymore in a money-grabbing machine G$$gle has become. Instead I am off building G$$gle-independed traffic sources.

Good luck to anyone affected by this.

[ConfusedWriter]

April 15 is the income Tax deadline day in the U.S. April 16 is Easter. This has usually been the worst part of the year for me, then it ramps up from here to the end of the year.

Talk about a big difference too. I gave it some serious thought these last few days, and from about Apr 1st to about the 17th, sales pretty much stopped in their tracks.

Now that everyone has paid their taxes (and maybe got a refund), the sales are now picking back up..with a good bit of steam.

*whew*