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An update on account disabling

         

AdWordsAdvisor

11:49 pm on Nov 16, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Those reading this forum over the past month will no doubt be aware that the subject of account disabling has spent a fair amount of time at the top of the page, in two very active threads. Without editorializing, I recognize that most posts have been quite critical - while a smaller number have been rather supportive of the intent.

Given this substantial level of forum activity, and by way of being more clear as to why the disabling of accounts is occurring, I have been asked by my colleagues at Google to post the message below:

In keeping with our mission to organize the world's information and make it universally accessible and useful, we spend a tremendous amount of time and effort monitoring the quality of our search and ad results. As we've stated many times before, Google's primary focus is on delivering the best possible search experience to our end users. To help further this goal, we work with our advertisers in a number of different ways to help them design and run the best ads possible.

Unfortunately, some online advertisers continue to promote services and websites that do not help, and in some cases could harm, our users. For instance, these advertisers may offer free services that bait users into accepting hidden fees. Or these advertisers may attempt to deliver malware to unsuspecting web citizens. Regardless of the practice, these types of campaigns do not benefit our users and we therefore take steps to enforce our policies [adwords.google.com] and prevent such advertisers from running ads through our systems.

Over the last decade Google has implemented a number of systems and processes to identify and disable ads that direct users to these offending websites. However, the ad disabling procedures have resulted in ongoingback and forth between us and these questionable advertisers as they try to outsmart our systems and processes. Therefore, we're being stricter with advertisers who deliver a bad user experience by permanently disabling AdWords accounts that engage in prohibited behavior.

Recently we began implementing this new account disabling. As a result, many advertisers who provide a poor user experience and have previously had their ads disabled will now have their accounts disabled.

We take our user, advertiser and publisher experiences very seriously, and remain dedicated to delivering only the highest quality advertising results to our users. We believe this new process of permanently disabling accounts will markedly improve the overall experience of our users, advertisers and publishers.

AWA

bryson

8:42 pm on Jan 29, 2010 (gmt 0)

10+ Year Member



Like I said, no one from SEPT-DEC ban has been reinstated!

How do you know? Yet another unfounded conjecture, like many others in this thread. (Not to mention that these kind of posts have an aggravating smugness about them which really frustrates me...)

And if that statement were true by the way, it would only indicate that a clear and effective appeal system is needed...

vetofunk

8:57 pm on Jan 29, 2010 (gmt 0)

10+ Year Member



Veto,
Your story is hard to believe....I take it Google never told you what the problem with the site was?

GR

I have been dealing with this issue since September. Had a great relationship with Google for years, and now it's almost non-existent.

I was told that this wasn't something the Google Adwords team rolled out, it was the Policy Team...and they didn't even know it happened until they all started getting calls and emails about it...is this true...I don't know.

And no, they never told me the reason.

I have to guess that it's because some of the names of the products we sell. One of our products/ad groups sent us a warning twice by Google because "weapon related". The product was called "Black Powder"...but actually an arginine and caffeine product...nothing to do with weapons.

[edited by: vetofunk at 9:00 pm (utc) on Jan. 29, 2010]

bryson

8:59 pm on Jan 29, 2010 (gmt 0)

10+ Year Member



Keep trying if you think it will help, but business goes on, so I would hope that most people are also moving on.

Who knows if it will help or not? One can only try. I'm guessing that throwaway statements like the one above are probably a pretty easy thing to say if your account isn't the one that's been disabled...

Dlocks

9:20 pm on Jan 29, 2010 (gmt 0)

10+ Year Member



Like I said, no one from SEPT-DEC ban has been reinstated!
I don't know. And you don't know that either. Or you must be working for Google or having some inside information.

What I do know is that there are websites that got 1/10 between SEPT-DEC got back to normal QS after a manual review. The basis for a lot of bans is submitting 1/10 QS sites AND/OR having sites in your account that showed good QS for over (example) four years and then suddenly received 1/10 QS over night.

Since 1/10 QS is the basis for a lot of bans and there are sites that got back their normal QS after a manual review it would make sense to asume there are also accounts that has been reinstated because of incorrect 1/10 QS.

trinorthlighting

10:18 pm on Jan 29, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What part of the term "Permanent Ban" do you not understand? Maybe the word "Permanent"? You guys can argue and complain all you want, bottom line is that there are no verified examples of peoples accounts being turned back on. NOT ONE CASE AT ALL! If you find one, feel free to share it but I doubt you will ever find one.

Good luck in whatever you do job wise in the future and hopefully you can take something positive away from this and learn and grow.

[edited by: trinorthlighting at 10:37 pm (utc) on Jan. 29, 2010]

bryson

10:35 pm on Jan 29, 2010 (gmt 0)

10+ Year Member



What part of the term "Permanent Ban" do you not understand? Maybe the word "Permanent"?

FYI, the terminology being used is "Disabled".

You guys can argue and complain all you want, bottom line is that there are no verified examples of peoples accounts being turned back on. NOT ONE CASE AT ALL! If you find one, feel free to share it but I doubt you will ever find one.

I refer you to the cab driver in the Seinfeld episode who said to Elaine: "Smugness is NOT a good quality".

Good luck in whatever you do job wise in the future and hopefully you can take something positive away from this and learn and grow.

Growing is always good, for everybody. But your posts come across as the rantings of a petulant five year old with a grudge against society, so you really have more of that to do than most people.

trinorthlighting

10:38 pm on Jan 29, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Veto,

I checked out the black powder, your client got banned due to new FTC regulations. Google is having to follow some law in that case and that is the reason why. Sticky me if you want more info.

toddb

5:14 pm on Jan 31, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I know of two accounts that were reinstated after the SEPT-DEC ban.

vetofunk

3:06 pm on Feb 1, 2010 (gmt 0)

10+ Year Member



I would be interested in that, but I highly doubt that was the reason. That product is still very, very, very legal to use...it's mainly creatine, caffeine and arginine...along with some other common vitamins and amino acids. The FDA came in cracked down on pro-hormones and ephedra based products about a month or 2 after our account was disabled, but this product is nothing like those.

Also, GNC and another dozen other companies on Google are still advertising on it - [google.com...]

netmeg

2:20 am on Feb 2, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



There's a fantastic post out today about all this that unfortunately I can't link to. Google "ppc blog" and you'll find it. Can't recommend it highly enough.

La_Valette

8:57 pm on Feb 2, 2010 (gmt 0)

10+ Year Member



There's a fantastic post out today about all this that unfortunately I can't link to. Google "ppc blog" and you'll find it. Can't recommend it highly enough.


My personal guess would be that probably ~90-95% of those 30,000 banned advertisers really offered a low quality landing page experience and deserved some kind of penalty (a permanent ban sounds too drastic though - I still don't see why a low keyword QS with $10 minimum bids wouldn't have done the trick...).

For the other 5-10%, it seems to me that the mighty G should offer some clear way to appeal their bans...

trinorthlighting

10:40 pm on Feb 2, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



They have published a clear way to appeal bans and it is Google's choice who to reply to and not reply to. You have been banned from adsense for clicking on your own ads in the past and now banned from adwords, so I doubt with that type of track record they will even bat an eye at your account now.

La_Valette

5:40 am on Feb 3, 2010 (gmt 0)

10+ Year Member



They have published a clear way to appeal bans


Enlighten me, please...

You have been banned from adsense for clicking on your own ads in the past and now banned from adwords, so I doubt with that type of track record they will even bat an eye at your account now.


As someone else pointed out in this thread, you really need to work hard on calming your aggressive tendencies. My AdWords account isn't banned by the way. And the AdSense account you referred to was reinstated eons ago after that misunderstanding was cleared up (besides being irrelevant to this thread).

trinorthlighting

1:06 pm on Feb 3, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You can either call them or email them appealing your case. That is all you can do and that has been mentioned in all of these threads.

Dlocks

2:15 pm on Feb 3, 2010 (gmt 0)

10+ Year Member



That is all you can do and that has been mentioned in all of these threads.
And as mentioned in all of these threads all you will get is a standard copy/paste reply. So your method does not work when you need someone to actually have a look at the appeal.

In other words, there is no clear way to appeal to a ban.

trinorthlighting

6:39 pm on Feb 3, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That is very clear, you emailed them and they responded to you. That is a standard message employees are told to use for legal reasons for banned accounts.

Dlocks

7:39 pm on Feb 3, 2010 (gmt 0)

10+ Year Member



That is a standard message employees are told to use for legal reasons for banned accounts.
That is basicly the same as what I wrote: you can't appeal for a ban.

They could also say that you must scream three times to the moon if you would like to make an appeal. If they would have done that would you then also have responded with the following?
They have published a clear way to appeal bans


I'm not sure what your deffinition of 'appeal' is but I like to use the following:

ap-peal
1. an earnest request for aid, support, sympathy, mercy, etc.; entreaty; petition; plea.

2. a request or reference to some person or authority for a decision, corroboration, judgment, etc.

3. Law.
a. an application or proceeding for review by a higher tribunal.
b. (in a legislative body or assembly) a formal question as to the correctness of a ruling by a presiding officer.
c. Obsolete. a formal charge or accusation.

[dictionary.reference.com...]
So let me ask it again, where or how can I make an appeal?

La_Valette

8:02 pm on Feb 3, 2010 (gmt 0)

10+ Year Member



They could also say that you must scream three times to the moon.


I tried that. The moon sent me back a generic reply telling me not to contact it anymore :)

trinorthlighting

8:49 pm on Feb 3, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You appealed via email, and they emailed you a decision. That is it, plain and simple.

smallcompany

9:22 pm on Feb 3, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



More and more this thread (and some other) looks like a bunch of advertisers and a bitchy rep from Google. :)

Is there any way that people here can actually get an advice, not to get slammed on? I mean, if you can't help, please don't UNhelp.

In other words, it would be nice to reply if there is something useful to be said. Useless bitter replies like some here are rather for making your own political party and bs elsewhere, please leave places like this alone.

La_Valette

9:24 pm on Feb 3, 2010 (gmt 0)

10+ Year Member



smallcompany: Agreed. 100%.

Google is obviously a great company today - but it will be an even better one when it puts a process in place to humanly review accounts (by experienced reviewers who know what they're doing), and fires lousy customer service reps who post bitchy messages in message boards instead of providing actual customer service...

trinorthlighting

12:34 am on Feb 4, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I do not see droves of people flocking to the internet complaining they are missing all the advertisers, do you?

Do you really think I feel bad for the type of advertisers Google banned? Do you really think I like reading how people think it's unfair because they failed to read "TOS", were scamming people, having questionable products or services or just making very bad WebPages which users do not want to see?

Google made a good move and now I do not have to play whack a mole on my ad sense pages :-) and when I search for a product or service online I do not have to go through all the crap to find what I am looking for.

netmeg

1:54 am on Feb 4, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



292 messages and at least several months in, I think it's a pretty safe bet nobody's going to get help on these issues in this item, in this forum, or on WebmasterWorld. The dead horse is going to stay dead, no matter how much you beat on him.

SuperF

3:13 am on Feb 4, 2010 (gmt 0)

10+ Year Member



Google have won the first round. And they will win future rounds, unless someone finds a way to sue them (unlikely).

Future rounds may include:

- more vague descriptions of what is not acceptable
- another round of removing bad (and good) affiliates
- the end of all affiliate ads
- advertisers having to disclose that they are an affiliate to Google - perhaps show only one affiliate ad per keyword
- or even websites having to disclose that they are an affiliate, failure to do so means removal from organic results

Atun

5:10 am on Feb 4, 2010 (gmt 0)

10+ Year Member



I do not see droves of people flocking to the internet complaining they are missing all the advertisers, do you?


That's because I just did a spot check of some of the site categories that clearly fail to provide a "safe, effective and transparent" user experience and they still fill up all the Adwords slots available.

It would stand to reason that if Google missed so many truly predatory advertisers, they likely took out at very least some sites guilty of no sins at all.

JMO,

Atun

trinorthlighting

5:50 am on Feb 4, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It's just a matter of time until Google ban's another round of advertisers.

La_Valette

2:40 pm on Feb 4, 2010 (gmt 0)

10+ Year Member



It would really be a stretch to imagine anyone could get rid of 30,000 advertisers in a few weeks and not accidentally throw out some good ones with the bad ones. Like I said, if I were to guess, I'd figure that 10% of the banned accounts weren't doing anything sufficiently wrong to merit a ban ("egregious violations" to use Google's language). Maybe 20%.

That's why a real reasonable-human-operated appeals process is so necessary.

Banning seems a pretty extreme way to go in any case. Why not just use the $10 minimum bid system that was already in place for questionable sites? Make it $100 minimum bid if need be...

netmeg

3:09 pm on Feb 4, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Banning seems a pretty extreme way to go in any case. Why not just use the $10 minimum bid system that was already in place for questionable sites? Make it $100 minimum bid if need be...


Because they don't want to have to deal with it. If they've cut way back on support for the accounts in good standing spending lots of money (see other items in this forum), then they're sure not going to spend resources on trying to rehabilitate people they don't think are a good match to begin with (or people who are deliberately trying to scam the system) Forgiveness is a nice quality in personal interactions. It doesn't scale well in business; specially not in the AdWords business model. Considering what they'd have to spend on it vs what they'd likely get back (and some percentage of "forgiven" advertisers would just be tossed out again because however well intentioned they just don't get it) on a purely business basis - it doesn't make sense. There is no question of fair or not fair - it just *is*.

La_Valette

5:36 pm on Feb 4, 2010 (gmt 0)

10+ Year Member



netmeg: I thought the $100 minimum bid thing would scale far better actually - once they decide they don't like a particular website, all they have to do is just slap those min bids on whichever adgroups have ads in them pointing to that site, regardless of the account they're in.

That way, if there's one bad website plus another 500 affiliates advertising for it, all 501 accounts get automatically slapped and stop showing ads for that particular site. On the other, if some of those affiliates are showing ads for other unrelated sites which Google is fine with (as happens in most cases in real life), then those other ads are unaffected.

Looks like a much cleaner and easier way to do things to me...

netmeg

5:47 pm on Feb 4, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



But if you don't let them back in at all, you don't have to do any of that.
This 316 message thread spans 11 pages: 316