Last month I posted here that my budget, being very limited, was being eaten up too rapidly. Being in the same situation this month the only option I seem to have now is to delete those kw's that are performing the least in a campaign that is actually doing very well indeed.
These kw's are doing between 1.5% - 3% ctr, thus, as I'm sure you'll appeciate, I may well want to use them again.
How can I re-activate deleted kw's within the same adgroup? Am I (as is probably likely) just missing something blatantly obvious here?
Syzygy
However, I believe if you readd the exact same keywords within an adgroup it will pick up its old CTR. This definitley seems to happen if you have a poorly performing keywords anyway.
It would be handy to pause them though, rather than just at AdGroup level.
My sentiments exactly. Now, it may be possible to undelete? How?
Syzygy
ie. keyword = new car
try
[new car]
It will only show up when that exact term is searched for. When you want to step up your spend again just take out the brackets? Mean you don't have to delete words.
As far as I know, there is no way to actually undelete keywords.However, I believe if you readd the exact same keywords within an adgroup it will pick up its old CTR. This definitley seems to happen if you have a poorly performing keywords anyway.
Correct. There is no way to undelete a deleted keyword, but you can add it again in the same Ad Group.
This is the sort of thing that you can test out in your own accont, BTW. For example I've just gone to my own account and 're-added' a long-ago-deleted keyword in one of my Ad Groups. It now shows as 'moderate' with the same number of impressions and clicks as it had before.
Hmmm. Maybe I should leave it running... ;)
AWA
However, I believe if you readd the exact same keywords within an adgroup it will pick up its old CTR.
Correct. There is no way to undelete a deleted keyword, but you can add it again in the same Ad Group.
Superb; though I can't find this advice within the adwords 'help' (why not?). These work-arounds are worthy of a book in their own right...
Damn, there goes my millions - just expressed the idea publicly!
So, if you want to pause a kw, for what ever reason, just delete it and add afresh when the time suits you!
Thanks for these insights - very much appreciated. Will utilise this and report back.
Syzygy
Based on that, should we now pause or delete for thought..?
Regardless, at least the ability to do this actually exists - it will make my life easier now that I know how it works.
Any other 'Top Tips' for account management, verily 'cheats', not included in the AW 'user manual' that can be shared?
Syzygy
