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CPC Site Targeting

Will it ever leave the drawing board?

     
9:55 pm on Oct 22, 2007 (gmt 0)

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AWA / anyone

Is there any chance of CPC Site Targeting going live? Does anyone have any updates?

10:49 pm on Oct 25, 2007 (gmt 0)

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I was just going to ask this very question in a new thread but you read my mind. I'm curious if this is possible as well, doing CPC bidding on site-specific campaigns (ie: myspace.com).

Thanks

9:16 am on Oct 26, 2007 (gmt 0)

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bump
6:03 pm on Oct 26, 2007 (gmt 0)

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Is there any chance of CPC Site Targeting going live?

I'm curious if this is possible as well, doing CPC bidding on site-specific campaigns...

Hi exmoorbeast and peermedia - Yes, I do think there is a good chance you'll see this in the future - and I'll pass your comments along as votes to do so.

AWA

6:24 pm on Oct 29, 2007 (gmt 0)

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I'll vote for that too!
1:00 am on Nov 8, 2007 (gmt 0)

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CPC Site Targeting - Will it ever leave the drawing board?

I try pretty hard to follow the rules of this forum - and those rules say that I many not link to the Inside AdWords blog.

However, I'm pretty sure it'd be OK for me to say that this may be a good day to check that blog. ;)

(And, if you don't see a message in your account at this moment, you should see one shortly.)

AWA

6:03 am on Nov 8, 2007 (gmt 0)

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Oh it's live baby!
7:06 am on Nov 8, 2007 (gmt 0)

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AWA

I really can't understand why you cannot link to the adWords Blog.

Everyone else, including the mods do so, regularly..

Regards,
G_G

7:33 am on Nov 8, 2007 (gmt 0)

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Thanks AWA - let the party get started! Good work you people.
7:43 am on Nov 8, 2007 (gmt 0)

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[adwords.blogspot.com...]

This is super news. The part about placement targeting specific sections on a site is a wonderful, wonderful improvement in addition to being able to do CPC targeting.

ROI can only go up based on these improvements.

9:44 am on Nov 8, 2007 (gmt 0)

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Sweet! Thanks AWA. I submitted a few sites specific campaigns and just waiting to see traffic roll in. Do these campaigns need to be approved by an editor first or am I bidding too low to get exposure?
2:39 pm on Nov 8, 2007 (gmt 0)

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CPC available on placement targeting (formerly called site targeting) is really great!
4:04 pm on Nov 8, 2007 (gmt 0)

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I have some clients for whom this is going to be *really* useful.
5:19 pm on Nov 8, 2007 (gmt 0)

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Hopefully this will work much better than the CPM pricing. I have yet to see the 'placement' changes and I hope more are on the way.

There are quite a few sites I would like to target by specific page or section. I hope Google rolls this out for every page of an AdSense publisher's site. Right now, the groupings are still too general.

[edited by: JBrown at 5:19 pm (utc) on Nov. 8, 2007]

6:33 pm on Nov 8, 2007 (gmt 0)

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Well, there are some concerns about it on the publishers side too, judging by the response over in the AdSense forum. We're not entirely sure how it will work on that end - if the publisher currently has site targeting disabled, will this override that setting? Can an advertiser target a completely irrelevant ad to a specific site, or is it still contextual? Can a publisher block a placement ad he doesn't want to have appear on his site? The reaction so far is a little less exuberant on the publisher side, at least until Google spells out in particular what it means to them too.
12:35 am on Nov 9, 2007 (gmt 0)

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Very glad to see that this appears to be well-received for the most part. ;)

[...] I submitted a few sites specific campaigns and just waiting to see traffic roll in. Do these campaigns need to be approved by an editor first or am I bidding too low to get exposure?

peermedia, any ads meant to show on the content network will need to be reviewed & approved before running there. (This is the same as it ever was, BTW - and is not a change in policy.)

AWA

12:06 pm on Nov 9, 2007 (gmt 0)

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CPC bidding for placement targeting was one of the most common advertiser requests we received for Google content network campaigns. We're excited to make this feature available as part of our ongoing efforts to increase the flexibility and control advertisers have when advertising on the content network.

Would it be too difficult from an engineering point of view to allow publishers to review ads before they target our sites? A little compatibility or balance of "flexibility and control"?

Or, in the alternative, stats which show which ads appeared on our sites, who the advertiser is, and how often?

Unless Google can guarantee 100% that every ad isn't offtopic, misleading, leading to an MFA junk site, offensive, or will produce the highest payout for the publishers.

If advertisers have 100% control on blocking publishers they don't like, would it kill the system to allow the same flexibility and control for publishers instead of the current artificial Competitive Ad Filter that maxes out at 200?

p/g

3:28 pm on Nov 9, 2007 (gmt 0)

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Last night I set up some placement-targeted groups targeting large sites related to my client's. Low-balled the bids, around .07 preferred CPC, but across dozens of very large sites. Literally 1 impression so far, after 16 hours. I'm still hopeful, and will keep trying, but was hoping for better results than that. Still comes down to relevancy, I suppose.

Should definitely help on the Adsense side, raising bid requirements across the board for sites. I'm worried about what it will do to the content network ROI in general, which is quite good for me right now. If a ton more people start experimenting with content, could be trouble.

5:23 pm on Nov 9, 2007 (gmt 0)

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Shouldn't this read "Google offers free branding for advertisers on publishers websites"?
5:55 pm on Nov 9, 2007 (gmt 0)

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Impressions are almost non-existent after switching to CPC from CPM.

I'm planning on increasing bids to see if that has an effect. I wonder how Google decides between a CPC and CPM ad.

8:32 pm on Nov 9, 2007 (gmt 0)

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Last night I set up some placement-targeted groups targeting large sites related to my client's. Low-balled the bids, around .07 preferred CPC, but across dozens of very large sites. Literally 1 impression so far, after 16 hours.

If you lowballed your bid, it's a good thing Adsense didn't display your ads over other more profitable ones for the publishers... isn't that how it's supposed to work?

8:52 pm on Nov 9, 2007 (gmt 0)

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Its been 2 days since setting up the campaign and I haven't gotten a single impression even though it says active. I can't figure out if my bids are too low or if there's another reason.
8:54 pm on Nov 9, 2007 (gmt 0)

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If you lowballed your bid, it's a good thing Adsense didn't display your ads over other more profitable ones for the publishers... isn't that how it's supposed to work?

I have success doing the same thing on the search and regular content networks. If your Quality Score is high, it'll get shown over other ads. Bids are only one part of that score. Their initial quality-score guesstimate is often wrong in my experience.

In normal search+content, they usually give ads a test-run. My point is that they didn't even do that. They still might, who knows.

10:25 pm on Nov 9, 2007 (gmt 0)

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This is great! Thanks. I've just setup three campaigns. I'd much rather choose which sites show our ads than go through and remove sites I don't want to show my ad anymore. This will make it much easier to see which sites are profitable and which are not.
10:18 pm on Nov 10, 2007 (gmt 0)

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"I'd much rather choose which sites show our ads than go through and remove sites I don't want to show my ad anymore. This will make it much easier to see which sites are profitable and which are not."

Exactly!

11:46 pm on Nov 10, 2007 (gmt 0)

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Its been 2 days since setting up the campaign and I haven't gotten a single impression even though it says active. I can't figure out if my bids are too low or if there's another reason.
Some problem here. Not getting any impressions since I switched one targeted campaign from CPM to CPC. Even when I bid 0,80 per click while I was paying only 0,03 per click (average) via CPM targeting.

The bad thing is that there is no feedback like a 'quality score' or 'status'. Google Adwords system shows the campaign is active. But is this information true? Could it be that:

1. the CPC bid is to low?
2. or the targeted site has blocked my URL I use in the ads?
3. my site to be reviewed first?

Whatever the reason is, Google Adwords system should give accurate feedback about the actual status of a campaign.

Google Adwords system should not show that a campaign is active when it is actually not.

[edited by: Dlocks at 11:47 pm (utc) on Nov. 10, 2007]

2:21 pm on Nov 11, 2007 (gmt 0)

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They screwed up the implementation of this. It's obvious. Please relay that AdwordsAdvisor.
3:04 pm on Nov 11, 2007 (gmt 0)

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i've been using this for about 5 months [estimate]

it's been good for me as an advertiser but it looks to me like it might not be as good a deal for publishers as ctr is incredibly low.

but G sees the big picture and know what they are doing. it will probably turn out good for all

most folks don't realize how low the average ctr on big sites really is

in summary, if you track as you should, it can't help but be good for advertisers and yes, i bet it will get rolled out to everyone if it hasn't already been

[edited by: SlimKim at 3:05 pm (utc) on Nov. 11, 2007]

4:34 pm on Nov 11, 2007 (gmt 0)

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i've been using this for about 5 months [estimate]
5 months? They introduced it this week! So how could you use this for about 5 months :)
6:27 pm on Nov 11, 2007 (gmt 0)

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since starting to use this in the last week, i've had hundreds of thousands of imps using this, i'd say your bids are too low or you ctr is or you're picking sites that aren't the most relevant or something.
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