In an ongoing effort to provide more transparency to advertisers, Google announced today the availability of a new AdWords report, called a Placement Performance report, which enables advertisers to see the exact sites on the Google content network where their ads appear. Placement Performance reports also provide site-by-site performance metrics – including domain, URL, impression, click, conversion and cost data – as well as aggregated metrics for traffic generated from AdSense for domain sites. With these reports, advertisers have much more insight into their contextually targeted advertising spend and are able to leverage the information to more effectively optimize their campaigns and meet their objectives. Designed in response to advertisers’ requests, Placement Performance reports offer advertisers both increased transparency and greater control over their contextual advertising, which ultimately lead to more relevant ads for users.
This is an excellent development and will help advertisiers no end.
[google.com...]
The Google content placement report is still very beneficial for looking at ad test results because you can see how Google distributes your ads in individual adgroups based on minor word changes to your ads. You can also test how content distribution changes based on different keyword groupings and match options.
See my recent posts on the placement report:
domain ads - [webmasterworld.com...]
error page ads - [webmasterworld.com...]
[edited by: JBrown at 4:27 pm (utc) on June 12, 2007]
Of course the press release states "Placement Performance reports are now available to all U.S. advertisers" but the chat rep says "Unfortunately, we have not yet been able to make it readily available for all advertisers at the moment."
I'm really not sure what the point of announcing it's available to all U.S. advertisers was if it's not available to all U.S. advertisers.
"The Placement Performance report is launching to a subset of US advertisers today and will become available to all advertisers within the next few weeks."
[adwords.blogspot.com...]
The report also provides a new level of transparency for traffic you accrued from sites in our network that are participating in the AdSense for domains program. Currently, AdSense for domains statistics are collectively reported, but we are working to give you site-by-site level statistics soon.
I accidentally entered this over in the AdSense forum because there's a discussion over there on how these reports might affect publishers, and I forgot where I was posting when the thought occurred to me:
Hmm, this begs another question. I'm not positive, but I think there's something in the TOS for AdSense that says that publishers aren't supposed to contact advertisers directly, and offer them ad space outside the Google network.
I wonder if that holds true on the other side - now that I'm getting specific reports, if I notice that I'm getting mad conversions from BigDave's website, am I prohibited from contacting him directly and making a private deal?If it's not in the AdWords TOS yet, I bet there will be an amendment before long...
You can see how Google is too liberal in their interpretation of placement for content and good luck trying to figure out why Google shows your ad on Nigeria or India based sites when your campaign is set to US only.
am I prohibited from contacting him directly and making a private deal? If it's not in the AdWords TOS yet, I bet there will be an amendment before long...
What would Google do? If you leave AdWords, not much. If you stay for some, and do some direct advertising, how will it know? It'll see the ads on your site--but won't even check unless it was a major source of income.
p/g
You'd think they would actually put the report in there when they announce it on the campaign page... but no - as usual the left hand doesn't know what the right hand is doing.
Yikkes! Only 2 of the 50 weren't pure MFA garbage.
The other 2 were only moderately MFA garbage.
Also, I had tried my best to exclude sites for downloading 'games' using keyword exclusion but adwords still shows on many of them.
I wonder how many of us will use the placement report to exclude crappy sites?
Yikkes! Only 2 of the 50 weren't pure MFA garbage.
I also found some pure MFA sites in the list. It's depressing :-(
Now I don't know what to do - start blocking them? Funny thing is that a few showed conversions.
Another question - can I run the report to show the URLs of impressions or just those that received clicks?
I went through the report process again this morning and can't seem to get the info I want. Help please?
