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In an ongoing effort to provide more transparency to advertisers, Google announced today the availability of a new AdWords report, called a Placement Performance report, which enables advertisers to see the exact sites on the Google content network where their ads appear. Placement Performance reports also provide site-by-site performance metrics – including domain, URL, impression, click, conversion and cost data – as well as aggregated metrics for traffic generated from AdSense for domain sites. With these reports, advertisers have much more insight into their contextually targeted advertising spend and are able to leverage the information to more effectively optimize their campaigns and meet their objectives. Designed in response to advertisers’ requests, Placement Performance reports offer advertisers both increased transparency and greater control over their contextual advertising, which ultimately lead to more relevant ads for users.
This is an excellent development and will help advertisiers no end.
I don't worry too much about CTR on this campaign because it is mostly for branding and links but I won't get links from idiots randomly clicking on MFA sites or 15 year olds looking for game downloads.
Hers's my question. Many of you seem to use the conversion tracking and can therefore see in the reports which sources are converting for you. When you run the placement reports do you find that the category "Domain Ads" is showing good or poor conversions for you?
Overall I seem to have many sources with lots of impressions, but very few clicks. That's ok. If I was getting lots of clicks and no conversions, I would block those sites, but I'll take the impressions.
[edited by: Zamboni at 4:47 pm (utc) on June 26, 2007]
I could not believe how many sites made it through my negative keyword list. All this time I've been getting trash/random visitors from game sites - not anymore.
There were of course a few unrelated site that I added to the site block.
I also added myspace and domain ads to the block site list. I'm unsure of how these are converting for me, but I figure I can test now that they're out of the picture and then compare.
Can anyone else share their conversion results coming from 'domain ads' or myspace? I hear so many people complain about the domain ads because often the ads are not the result of a true search on the visitors part.
I have to add that this report is a really good thing from Google, they might take a hit in the beginning but if they can restore confidence in the content network they might get some of the big players and big ad budgets back.