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Going from "Great" 0.03 bids to "Poor" 0.50 bids

How can this be

     
4:23 am on Jun 8, 2007 (gmt 0)

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So I've had a campaign running for keyword and I happen to have keyword.org as the domain. Ad and landing page are all about keyword. Suddenly overnight all the keywords that were getting double digit CTR's have been reevaluated to "poor" and I've been asked to pony up 20X more per keyword.

Anyone else seen this and why would this be when everything is relevant? BTW I don't use analytics or anything else to allow any tracking of conversions from their side, but I can tell you the kw's that got bumped up high were converting.

8:24 am on June 13, 2007 (gmt 0)

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The flagging of the domain was a lengthly process. When they were finished they triggered the changes.
This is what i think, I have no inside info.
9:00 am on June 13, 2007 (gmt 0)

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Yes, there have definitely been some manual reviews.

One of my site was checked by the plex people quite thoroughly before the penalty. It must have been a borderline case :-( or whatever. I think that domain is gone foreever.

(I did a reverse I P check on my site visitors).

5:19 pm on June 13, 2007 (gmt 0)

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Google's dominance is unhealthy - we should actively promote alternatives to Google search, before it's too late.
6:12 pm on June 13, 2007 (gmt 0)

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Not unhealty for Google. Just unhealthy for those of us who helped make it the monster it is today.
8:22 pm on June 13, 2007 (gmt 0)

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I used another domain after being manually flagged and got my keywords back in, but at 2.5 times their previous bid (rather than 250X) and they receive only 50% of the traffic I used to get before the QS update.

It produces a slight profit.

I've currently working like mad to improve the site with more unique content before a human slaps me again..

I'm not sure but think I may have already been slapped again, but it was more of a glancing blow because I improved the site quite a bit.. Either that or I am not hitting the algorithm perfectly anymore.

8:53 pm on June 13, 2007 (gmt 0)

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same here. Googles giving me JUST enough slack to make a very small profit. hmm makes me wonder.
9:18 pm on June 13, 2007 (gmt 0)

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Cleaner,

How's your traffic levels compared to your previous level? Mine is actually less than %50 of what it was even though the per click price is higher..

I actually hope a human has seen it and slapped it because I can live with this.. I'm afraid to talk to my rep until I've finished my back-breaking overhaul to make sure..

Hopefully if I continue to improve my site they'll stop slapping me. I've spent $2.9 million on Adwords since 2002..

<<takes coke out of Google mini-fridge>>

I figure they'll work with me..

10:38 pm on June 13, 2007 (gmt 0)

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Has anyone with a 'legit' site actually gotten any leeway? Have you contacted Google? Has ANYONE gotten an 'Oops! Let us fix that...'?
10:50 pm on June 13, 2007 (gmt 0)

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Yes, I'm also curious - are "source" company websites getting hammered? Or is it only affiliates?
10:54 pm on June 13, 2007 (gmt 0)

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Does anyone know how to fix this issue?
11:14 pm on June 13, 2007 (gmt 0)

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My site has only adsense ads and very rich, popular, original content. I got nailed yesterday on 3 sites. My keywords are plentiful, and they are all highly relevant to the landing page.

I used to pay 3 cents per click on the content network (amounting hundreds of $$ daily). Now I must pay .50 to 10.00. There is NO WAY I can support that.

This is not due to competition or non-relavent keywords or MFA issues. I contacted Google yesterday on chat - and the rep reviewed my account and site and didn't know why I got slammed - so he escalated it, but I am still waiting for a reply.

I am pulling my hair out.

12:26 am on June 14, 2007 (gmt 0)

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FYI, some more information from the Q&A interview I referenced on page 6 of this thread:

Q: Does that mean that Google disapproves of long-sales copy?

A: Google does look unfavorably on super-long ebook-type sales page copy, the type where users have to scroll and scroll and scroll to get to the purpose or info that they expected to find based on your ad text. Google will soon be negatively re-evaluating the QS of these types of landing pages.


The interview was done a week ago, I think.

(Google a portion of the quoted text and you should be able to find the full interview.)

1:01 am on June 14, 2007 (gmt 0)

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I have done extensive testing with multiple accounts and multiple domains, often using identical landing pages (with different urls).

I can state absolutely that penalties are being applied to domains.

And I have found no way back.

2:18 am on June 14, 2007 (gmt 0)

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I would concur with westsider.
2:25 am on June 14, 2007 (gmt 0)

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I wonder how all of this is affecting the social networks and free dating sites? Are they considered affiliates / arbitragers?
2:57 am on June 14, 2007 (gmt 0)

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Wow, I am COMPLETELY DUMBFOUNDED. I Google has gotten back to me with a canned response:

"Thank you for contacting Google AdWords. Upon further review of your
account, it has been determined that the minimum bids associated with your keywords have increased recently due to the quality of the landing page associated with your ads." ---It goes on for about 8 paragraphs of telling me where I can find info on what a good quality page is, and how to make quality pages.

I give away a product (my software essentially), one that is highly desired by a certain group of people. No sign-ups required, no strings. I have heard that my 'product' is much better then what others are charging for.

I can't even get anything but a canned response after my issue was 'escalated', when a rep couldn't even figure out why I was sh*tboxed.

COMPLETELY DUMBFOUNDED.

6:39 am on June 14, 2007 (gmt 0)

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Well it looks like Google got a taste of it's own medicine. There is another thread on how eBay suddenly pulled all their advertising from Adwords. I guess Google needs to increase the Quality of their own landing pages!
7:06 am on June 14, 2007 (gmt 0)

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The article actually says the ads were pulled over a dispute about Google checkout, and U.S. ads only. Though it made me wonder the same - if they got smacked by the higher prices as well. It could have been a very convenient time to make such a statement, as they did.
10:33 am on June 14, 2007 (gmt 0)

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I suspect the eBay dispute is about pricing.

I figured that Google had exempted its largest account of the LPQ nonsense in order to preserver that revenue stream. But maybe G has decided it's big enough not to need ebay anymore.

Anyone know for sure?

10:42 am on June 14, 2007 (gmt 0)

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As long as we are reading statements like this...

I've currently working like mad to improve the site with more unique content before a human slaps me again

I feel that Google is absolutely on the right way. Being a publisher myself, I just do not see how anyone can overnight produce the much needed unique content. It just does not work that way. It takes time and it costs money to produce serious content, especially if it is valuable and unique.

My take is that Google has finally acknowledged this, and I just hope those who cough up content fast (I can only guess where this unique content can come from) do get slapped again and again until a learning process sets in.

Happy slappin', Google! Keep up the good work!

1:15 pm on June 14, 2007 (gmt 0)

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My current newest microsite is costing me several hundred USD and a least a day's work preparing each new page...

REAL content isn't just mugged up by waving ones hands majestically over the keyboard in response to the latest G algorithm tweak.

Rgds

Damon

[edited by: DamonHD at 1:24 pm (utc) on June 14, 2007]

1:39 pm on June 14, 2007 (gmt 0)

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True Damon..

But then two of my sites are perfectly ok and the other two have been hit in this QS upadte. All have good original content, written over 18 months of effort, slowly and steadily.

The only diffn., I can find is in Navigation and usability between the sites which I am now improving and putting right. I am also splitting the content of one site into two sites hopefully improving focus and user experience. Hopefully this better focus and better navigation will pass muster the new algo / human reviews.

So I guess, G has succeeded in pushing me into doing something , I should have done long ago. My lethargy has cost me dear..

1:46 pm on June 14, 2007 (gmt 0)

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ScubaAddict:

I feel your pain. I have a travel related site which the Wall Street Journal recently named as one of the top three sites in this specific niche. I am not an affiliate of anything though I do have adsense ads on some pages. Google has slammed me also and from past experience I know the domain name is dead, dead, dead as far as adwords is concerned.

2:13 pm on June 14, 2007 (gmt 0)

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"domain name is dead, dead, dead as far as adwords is concerned. "

Yes, they hardly ever change their 'decisions'. All sales final. OOps! I mean all decisions are FINAL. The domains are dead.

To get a penalty lifted is an uphill battle. If you have a borderline case..forget it.

2:45 pm on June 14, 2007 (gmt 0)

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I, for one, think that Google's ideas on content are ridiculous. Wikipedia is the best site in the world.. get real! Maybe G should be hiring PhDs in literature or journalism instead of computer science.

G's algos are directly responsible for turning the Internet into a cesspool of user written content because no publisher can make back from advertising what it would cost to produce real editorial for the web.

No online publisher can compete with Google because they pay nothing for content. They're just a big scraper.

4:03 pm on June 14, 2007 (gmt 0)

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<<My current newest microsite is costing me several hundred USD and a least a day's work preparing each new page... >>

Maybe it's time you trolls hired some employees then :)

4:18 pm on June 14, 2007 (gmt 0)

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I believe that this has NOTHING to do with Quality but a way for Google to increase their Average Price Per Click. I think affiliates are getting hit the most because they have a lot more keywords in the lower bid price range.

It is in Google's interest and more importantly Google shareholder's interest to show only 6 Ads where the average ppc is $.50 than 15 ads where the average ppc is $.25.

I wish WW forum had polling capabilites so we could see what bid range people were seeing keywords go inactive.

iPo

5:00 pm on June 14, 2007 (gmt 0)

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You know I had the same thought as my sites were all 3-4 cents per click - and I saw others here stating theirs were 3 cents per click.

I KNOW that my payout on the adsense side has not increased, so if they are raising the minimum click price, they are keeping the margin - not passing it on to the publishers.

One thing that would tend to take away from this is that one of my sites was not slapped (yet) for 3 cent clicks ( I even have some that are 1 cent because they are out of season) that are still running. But that site has been around for 10 years and is one of the most popular sites in it's niche.

But I don't recall - is anyone getting slapped that was already paying somewhat 'higher' per click rates? (ie. not 3 cents)?

5:11 pm on June 14, 2007 (gmt 0)

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I had some .30$
5:12 pm on June 14, 2007 (gmt 0)

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[quote]but a way for Google to increase their Average Price Per Click[/qoute]

Very true, nothing else matters, really...

This 239 message thread spans 8 pages: 239