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Anyone else seen this and why would this be when everything is relevant? BTW I don't use analytics or anything else to allow any tracking of conversions from their side, but I can tell you the kw's that got bumped up high were converting.
I understand that logic for the organic SERPs ... but for sponsored links ... it just seems odd to me I guess. Actually, most "civilians" I encounter still don't realize the sponsored links are paid. This is probably why AdWords performs so much better than banners - perhaps that is Google's goal - to keep the line blurred - keep the results similar to the organics so people don't start asking questions and stop clicking?
One of Google's AdWords Evangelists said this in an interview posted on a blog recently:
Q: Does the “freshness” of content matter to Adwords QS? i.e. if you update your content regularly with fresh articles etc… does it make a difference to your QS?
A: Not currently, however as a general rule, it is good to assume that down the line many of the factors that affect organic ranking, like content freshness will eventually become part of the landing page QS.
If people who do not have top serp rankings can't pay to get exposure, they will stop advertising. People with top serps exposure will stop advertising, especially when all the lower ranking competition in ads goes away because they can't get exposure because they don't rank ala serps.
The net out come is serps with no ads. Is that really what Google wants?
> "Simply clutter (non-malicious Web SPAM) giving users no extra choice but a bunch of wasted clicks..."
I understand that logic for the organic SERPs ... but for sponsored links ... it just seems odd to me I guess.
Not sure why it seem so odd to you.
It gives the user the initial impression of extra choices, but, in fact, no extra choices. This reduces quality.
If you have 5 ads that are advertising the same merchant, it is just clutter.
This is why Google has a rule that only one ad can show for the same merchant.
Sites that simply pull the merchant's inventory from a database (and usually look ugly as sin to boot) offer nothing to the consumer but clutter.
Banning affiliate sites that are just a thin veneer over the merchant's site is just an extension of the "one ad per merchant" rule.
I just don't see that happening, at least not from my vantage point. I have clients who advertise in AdWords because they don't have reasonable ranking in the SERPS, and they're not affiliates, mostly just mom and pops, and they didn't get hit. Maybe they will in the future, but so far none of them have ever been hit. And I have other clients who DO have good rankings, and they still advertise because they want the other networks, and they want to cover more real estate on the google page. As long as it's working, I don't think they'll be pulling out.
Why not? Your mom and pops don't show up in the serps. If they start making that the measuring stick to get your ads visible, they will be kicked out of being able to buy ads, unless they pay an obscene premium. It is not like they would be given a choice.
With them gone, those int he SERPS who might now also advertise will have no need to, as they will be getting more clicks for free. They want to cover more space to fight for those eyeballs. If all the non-serp advertisers are gone, there will not be the same need to advertise and double-up and many will find it much less necessary.
I wish they would actually improve the enforcement of their existing rules before getting ambitious and adding new ones!
Unfortunately, google is under enormous pressure to deliver higher stock price and they have only one source of revenue = advertisers!
Trust me your quality score will be less and less and your min and actual cpc will be higher and higher till google collapses like hundreds of search engines before it.
they're moving away from a purely market
No kidding, they almost have a monopolistic position, so they are setting floors etc…
For those who don’t know your competition’s CPC bids and CTR impact your quality score as well. Google doesn’t just look at your landing page they are trying to make $ from their traffic so they test a combination of result sets to determine the most profitable set. And sometimes it is more profitable to knock someone out…
Yeah. its looking more and more like Microsoft a la 1998. Yahoo is the analog to apple: the only theoretical competition but in reality not competition at all. So yes, a monopoly indeed.
Hopefully we all see the results now of sharing all that data with Google over the years. It was really just delayed payment for all those "free" wares they provided us. And now we'll be paying them pack in spades!
The account is three months old and he tried and failed at a pet food recall advertising campaign. Then he tried another advertising strategy and now he's on his third landing page and ad revision.
Basically Google is saying that if he's willing to suck up to those $5 and $10 bids, he can raise his quality scores...what? at a cost of several hundred or thousand dollars just because he tested three different advertising strategies in three months?
I guess that's a warning for all new AdWords accounts that you might not want to test any "innovative" or "creative" ad strategies or pay the penalty if they don't work out!
It was really just delayed payment for all those "free" wares they provided us
It is surprising how many people do not know that “Free cheese” is a mouse trap.
It is no brainier that when google sees how much money we make they are going crazy realizing missed opportunities… So with each update they are trying to shift the ROI from you to them.
stupid google...when i report back to the client how shaky things are, this client who is the government will probably pass on doing MUCH more google business...this is a test campaign started off BAD
What we can do:
-if the domains are manually flagged, you can improve the sites content and you must contact Adwords rep. to reevaluate the domain. As there is no algorithm for this flag, a slapped domain will never recover unless manually reviewed.
-you can create other domain and do the same until someone is manually reviewing the new site (I don't know for how many days it will work).