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Like many of you, Google Adwords has been a huge roller coaster ride for us over the last 18 months. A year ago, we were spending in excess of $100k a month with them. As is the case with many on this board that like to fly under the radar, I am always hesitant at even talking on this subject.
We saw huge cuts to our campaigns and keyword massacres. Our "Adwords Rep" and I use that term loosely, seems very unconcerned and quite frankly does nothing but send us canned answers. She is no help at all. We used to have a wonderful rep but she was promoted and we lost contact with her.
We tried to adapt but saw huge cuts in our profits. Granted we road a fun road for about 2 years and made excellent money on our affiliate based offerings but as all good things seem to do, it came to a screeching halt. We did lots of juggling and thought we came up with a few ways to maintain profitibility; not like it was for sure, but acceptable.
Now, over the last 2 weeks I would say, I see many keywords reactivated and huge jumps in volume. That was exciting since volume generic traffic, believe it or not, has always done well for my client base. I have a few sites based on similar themes and under different accounts. Interestingly, the sites are similar but they are dealt with entirely different by Google. Using same keywords, one site may be told I have to bid 1.00 on the keyword but the other is happy with 0.25.
However, the glitch; the big jump in traffic over the last few weeks (granted on ly for a handful of keywords) has proven to be more of a headache than anything. My conversion rates have plummeted. I was highly suspicious of the traffic quality, not click fraud so I asked Google to look into it. Of course, as I knew from the start, it was a waste of my time. They responded that they saw nothing that was out of whack.
In any event, I must admit, I have not read this entire thread but I wonder if anyone else is seeing volume jump but traffic quality digress to being rated as garbage? Is Google now using some of the trash partners that are known for junk traffic? Other opinions?
Advertising costs should be determined by supply and demand, not by google. And not by imposing a confusing and in my opinion an idiotic quality score on the landing page quality. Thats not something that google should be meddling in.
Spot on vphoner. I think Google has really crossed the line. Apparently, they blamed their poor-quality search result (sponsored + nonsponsored) on advertisers, and came up with some defunct algorithm to police the PPC ad world. Sigh ...