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New Account or New Domain? How Much is Needed?

If you start over again, do you need a new Google acct?

         

tv33

12:18 pm on Jul 18, 2006 (gmt 0)

10+ Year Member



Okay, I appreciate the frustration, anger, etc. but I'm wondering if we were to create a new website, with new text, AND a new domain, do we need to also create a new Adwords account?

In other words, are the 'keywords' basically banned from our accounts, or just the domain. I'm worried that if I put all the effort into a new website and put it on a new domain google will up the bid automatically because it uses the same keywords as the old 'low quality' site. Worse yet, if I then created a new account Google may recognize the site as being linked with the other account and zap it right away (they're smart like that).

Does anyone actually know if a whole new account is needed to use the old keywords?

2nd ques: Is it even possible to create a new account without lying about your name?

flyer77

2:46 pm on Jul 18, 2006 (gmt 0)

10+ Year Member



I have the same question. About to test it out as soon as I get a domain name and hosting setup. I really hope the AdWords account has not been tagged as a whole.

Has anyone already tried the above?

lekili1973

3:08 pm on Jul 18, 2006 (gmt 0)

10+ Year Member



i've had to clients that have been rendered inactive and one of them is working on new site as well. i'm not going to chance running in same adwords account -- will create a completely new account and report back with my findings.

jordo21

3:25 pm on Jul 18, 2006 (gmt 0)

10+ Year Member



No you don't need a new account, but you do need a new domain. I got a new domain and did some other stuff and now my campaigns are back to normal and its business as usual. There are some specific things that you need to know though, or else you will end up in the same spot. .

[edited by: skibum at 4:39 am (utc) on July 19, 2006]

ebuilder

3:44 pm on Jul 18, 2006 (gmt 0)

10+ Year Member



Don't bother pming him. He just wants to give you a link to his ebook.

jordo21

3:52 pm on Jul 18, 2006 (gmt 0)

10+ Year Member



Well its more of a report than an ebook, but ya i guess its the same. But my method works and you get it for free, so you can't lose.

jtara

3:55 pm on Jul 18, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well its more of a report than an ebook, but ya i guess its the same. But my method works and you get it for free, so you can't lose.

And then you #*$! his ebook for him...

Alex_Miles

7:25 pm on Jul 18, 2006 (gmt 0)

10+ Year Member



And that puts paid to this technique ever working again.

Thanks a bunch, guys.

RockSolidWes

8:55 pm on Jul 18, 2006 (gmt 0)

10+ Year Member



You don't need a new account or new domain name, if you are willing to be patient. Your landing page is constantly evaluated, and positive changes to a quality landing page will have a positive effect on the bids (they should come down). However, this change will not happen overnight.

pdivi

9:03 pm on Jul 18, 2006 (gmt 0)

10+ Year Member




positive changes to a quality landing page will have a positive effect on the bids

I got hit 4/5, made changes to pages as suggested by my Adwords rep that week. No results to date.

Do you know anyone who has experienced positive results from landing page changes, or do you have some sort of inside knowledge?

Just curious.

exmoorbeast

9:14 pm on Jul 18, 2006 (gmt 0)

10+ Year Member



I say new account...shut that one down and learn from your mistakes. Start off with a good CTR is you can. Clearly I disagree with many here!

clawler

9:52 pm on Jul 18, 2006 (gmt 0)

10+ Year Member



My main source of income was nearly gone overnight when these changes took place so I have been in a frenzy trying to fix it. After a call to google, hopefully my site is at least qeued up for a manual review, but still no word. Luckily I still have a few older websites which all sell the same products.

About 30 hours ago I created a new adwords account, moved over all of my campaigns and then landed my ads on one of my old sites which links to my up to newer up to date site. So far so good. I post again if that changes. Hope this helps.

Jmanzer

10:08 pm on Jul 18, 2006 (gmt 0)

10+ Year Member



Ecrawler said: "About 30 hours ago I created a new adwords account, moved over all of my campaigns and then landed my ads on one of my old sites which links to my up to newer up to date site. So far so good."

This helps with a caveat. I have several reports that this indeed put some folks back in business. Why? I'd say it's simply because you don't face a "review process" from the Adwords team on your keywords that have been hit... like you do on your old account.

This can initiate a fresh start, but in the long run... it's still down to these issues:

Domain relevance & quality
Landing page relevance and quality
Internal site linkage
External site linkage and the quality of those links

Google is on a mission. This has more to do with cleaning up the billions of Adsense site pages created over the last year with those automated scripts.

The direct relationship to this issue with Adwords to Adsense pages is simple. Adwords feed the Adsense code on AdSense pages. One would not exist without the other, and many Adwords advertisers are turning off the display of their ads on Adsense pages. Click fraud and worthless clicks.

And I am convinced Google wants to drop Adwords advertisers who simply send visitors to an affiliate site sales page.

Best regards,
Jan Manzer

[edited by: Jmanzer at 10:10 pm (utc) on July 18, 2006]

clawler

11:06 pm on Jul 18, 2006 (gmt 0)

10+ Year Member



Thing of it is that my keywords are absolutely relavent to my site and landing pages and have performed well since the inception of Adwords. My keywords are very specific and I'm a retailer, not an affiliate of any sort but was till hit.

I have learned 2 good lessons from this.

1) Do NOT rely on PPC

2) I have learned a ton about SEO in the last week or so

As we speak I am building a brand new site which I know will quickly kick butt in the SERPS and I will no longer be at the mercy of Adwords.

rbacal

11:36 pm on Jul 18, 2006 (gmt 0)



And so a new form of spam is born.

So, here's a question for you geniuses.

Google sets prices for ads, and you don't like those prices. So, you set up a new domain, and a new account FOR THE SOLE PURPOSE of tricking google's system, circumventing their bids and procedures and, in effect, paying them less money for their services.

So, how do you think google will react?

For others considering doing this, make sure you have nothing more you can lose.

clawler

1:09 am on Jul 19, 2006 (gmt 0)

10+ Year Member



I'm certainly not doing this to trick google or underpay for keywords. When they raised my minumum bids from .10 to $10 I had kinda had no choice. Every since adwords started, I have been using their service to promtote my products and they are exactly the products that people are looking for. Like many others affected by this I don't don't any affiliate marketing of any sort but have been caught up in google's quest to be rid of low quality results. What they are trying to do is good, but I can't wait around for it to be fixed.

rbacal

1:47 am on Jul 19, 2006 (gmt 0)



When they raised my minumum bids from .10 to $10 I had kinda had no choice.

Please don't take this the wrong way, cause I understand if there's a sense of desperation.

But doing this, FROM GOOGLE'S POINT OF VIEW, is like changing the price tags on stuff in the department store, and claiming you did it because you couldn't afford it, and had no choice.

I'd suspect there is possible civil suit liability here...it's obviously a very gray area. Seems to me there's this slight tinge of theft of services involved, at least conceptually if not legally.

In any event, if you do this kind of thing, and you are stupid enough to broadcast on this board that there are people trying to exploit it, then I figure you won't have a right to complain when the consequence bird flies up your nose.

Bet ya a cuttle fish it won't work for long, or for many people anyway. So you might get deep sixed for trying, and failing.

clawler

1:57 am on Jul 19, 2006 (gmt 0)

10+ Year Member



If I were an intended target of the update you would be correct, but I'm not. I'm a casualty of collateral damage just like many others and have to do what needs to be done to keep afloat.

graywolf

2:18 am on Jul 19, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Playing devils advocate

I'd suspect there is possible civil suit liability here...it's obviously a very gray area. Seems to me there's this slight tinge of theft of services involved, at least conceptually if not legally.

So how would they justify charging $0.10 a click for a page on one domain and $1.00, $5.00, or $10.00 a click for the exact same page on another domain?

toddb

2:19 am on Jul 19, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



rbacal, I would normally agree with you on this. But and this is a huge but, Google wants what it considers "quality" advertisements and is willing to lower bids for those. If I make a new site and go through all the work and Google decides it is now "quality", have I tricked them or have they forced me to change into the model they wanted? Google and I win so maybe it is not such a bad thing.

rbacal

4:11 am on Jul 19, 2006 (gmt 0)



So how would they justify charging $0.10 a click for a page on one domain and $1.00, $5.00, or $10.00 a click for the exact same page on another domain?

Are you serious that you can't figure out possible answers to your question?

The first is that they use algorithms, and that they aren't perfect, but they will be improved.

The second is that, given a little time, those .10 clicks will end up raised when the next update is done (you DID know they will be running updates, right?)

The third is that (and this is an explanation) that a new site, because it's new has different off page factors which accounts for the difference temporarily.

You DO understand that they are using off page factors, right?

rbacal

4:16 am on Jul 19, 2006 (gmt 0)



If I make a new site and go through all the work and Google decides it is now "quality", have I tricked them or have they forced me to change into the model they wanted? Google and I win so maybe it is not such a bad thing.

It's a reasonable argument. Except for one thing. If your sole desire was to conform to the model, then why start a new domain, and a new account?

The only reason you would not edit what you have is a) because you believe something about pre-existing accounts is a problem, and b) you want to get around the problem and the algo in a tricky way to NOT pay the rate google has set, in effect stealing that difference (I don't actually believe that completely, but it's reasonable for the person who's pockets you are picking to believe that).

Besides, new accounts and new domains looks and smells like what spammers do. Quack.

Green_Grass

4:25 am on Jul 19, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"The only reason you would not edit what you have is a) because you believe something about pre-existing accounts is a problem, and b) you want to get around the problem "

Once the algo has marked a domain as Low Quality, it seems almost impossible to get it to be reviewed as High Quality,
whatever you do.

Anyway , I accept that only 'Made for adWords and adSense' sites have the ability to switch domains. This is not an option for my Merchant site as I have lot of effort and money invested in Branding. I may not be 'big' but I do have some brand equity. Thousands of people bookmark my site and word of mouth publicity is important for branding for me.

I guess, some of us are victims of 'Friendly Fire'. Grin and bear it. Count your losses and move on.

or pay more... I am currently paying substantially more per click. As no. of advertisers has gone down dramatically, even few impressions are converting to clicks at a very hight CTR of 30% (plus ). This is very high for my site.

Who knows, I may find a silver lining after all......

Alex_Miles

4:49 am on Jul 19, 2006 (gmt 0)

10+ Year Member



Google sets prices for ads, and you don't like those prices. So, you set up a new domain, and a new account FOR THE SOLE PURPOSE of tricking google's system, circumventing their bids and procedures and, in effect, paying them less money for their services.

So, how do you think google will react?

Who cares?

Its not how Google react. Its how fast they react. Which isn't very.

I can react in minutes.

magicdan

9:39 am on Jul 19, 2006 (gmt 0)

10+ Year Member



"Once the algo has marked a domain as Low Quality, it seems almost impossible to get it to be reviewed as High Quality,
whatever you do."

I dont think we have waited long enough since the updates to be sure of that. They have said that they will re-evaluate sites trying to change things but of they are going to have to comply to get a better review.

pdivi

10:00 am on Jul 19, 2006 (gmt 0)

10+ Year Member




They have said that they will re-evaluate sites trying to change things but of they are going to have to comply to get a better review.

Based on my experience, I'd advise to not spend much time changing landing pages until you get some clarity on the problem. I made this mistake after the April sweep. My Adwords rep spent a good deal of time reviewing my pages and speculating where the problem might be, though in her view, pages didn't seem to be sub-par on any measure outlined by Google's own quality guidance. I made the changes she suggested and minimum bids have not been affected. It's been three months.

My Adwords rep did her best working with foggy guidance herself. I don't blame her for anything. I do kick myself for losing time that I could have been using to recoup revenue in other ways having nothing to do with Google.

graywolf

12:20 pm on Jul 19, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



The second is that, given a little time, those .10 clicks will end up raised when the next update is done (you DID know they will be running updates, right?)

Lather, rinse, repeat ...

charliemunger

2:08 pm on Jul 19, 2006 (gmt 0)

10+ Year Member



How will Google will react?

With another {if ebay, charge $0.00023 per click, if genuine advertiser hike up bids, report inflated earnings to institutional investors, feign allocentric "we love jesus" moral superiority and continue market-domination} algorithm.

jordo21

4:32 pm on Jul 19, 2006 (gmt 0)

10+ Year Member



How will Google react? Don't be afraid of the Big G. There is only one way to find out how "G" will react: That is by breaking thier rules. Thats right just DO IT! I found a way to break the new Quality Score rule and now I'm paying 10 cents a click just like before. I gotta tell ya, I'm friggin lovin life! Anyways just PM me to find out how I did it. :)

Alex_Miles

5:07 pm on Jul 19, 2006 (gmt 0)

10+ Year Member



See, ^^^^

No thats an entrepreneur!

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