New Account or New Domain? How Much is Needed?

If you start over again, do you need a new Google acct?

[tv33]

Okay, I appreciate the frustration, anger, etc. but I'm wondering if we were to create a new website, with new text, AND a new domain, do we need to also create a new Adwords account?

In other words, are the 'keywords' basically banned from our accounts, or just the domain. I'm worried that if I put all the effort into a new website and put it on a new domain google will up the bid automatically because it uses the same keywords as the old 'low quality' site. Worse yet, if I then created a new account Google may recognize the site as being linked with the other account and zap it right away (they're smart like that).

Does anyone actually know if a whole new account is needed to use the old keywords?

2nd ques: Is it even possible to create a new account without lying about your name?

[magicdan]

Well there are sites about that Ive seen who are showing up-turns on basic Alexa traffic measurements where their traffic crashed on the update so either those sites have clawed in traffic from other sources quick, they know a way round it, or have had a re-evaluation for the better...