A - Great! Wouldn't change a thing!
B - We have seen some decent results. Worth the money.
C - So So, but still worth trying.
D - Didn't get the results we were looking for.
F - It is a waste of money.
Just curious what you all think. I have been on the fence waiting for some input.
Terrible click thru rate but good from a brand exposure point of view.
So we've literally tried hundreds of keyword combinations and it's been great for the ones that stuck around beyond the 1,000 impression mark. The new program lets you get creative and see what works much better than almost any other program.
The only downside so far is the aforementioned fact that they're not into Overture numbers yet. But our AdWords Select campaigns already rival our AdWords PPM ones for effectiveness.
I can't believe that Overture hasn't yet slapped them around with their patent voodoo that they do do, but until that day comes, I love it.
I've been doing a lot of testing with different keywords. My best guess is I'm not doing much better than break even at this point. Though I've been getting a decent amount of newletter subscriptions so I'm still somewhat positive on it.
Yeah, the wording etc we used was a direct lift of stuff we've been tweaking on Overture for a while so we knew it'd perform pretty well. Too well as it turned out - plenty of clicks but no conversion :o
Has anyone else got any solid data on conversion yet? I was surprised it was so bad in this case TBH...
The exact same ad run on Select that were run on the normal adwords brings in the same amount of traffic for half the price over CPM.
It depends a lot on the minimum CPC that your keywords have and if that cost is acceptable to you!. We tried 2 different flavors. One with a high CPC for some highly competitive keywords. This produced clicks and impressions but at a very high cost that the bottomline did not justify. So, we identified a few alternate keywords for which the minimum CPC is only 0.05 .. We are getting slightly over a 2% click rate for these keywords or about 20 clicks for 1000 impressions at a cost of $1.00
We are happy with getting 1000 impressions and 20 clicks for a cost of $1.00 ... This worked out to be much better than AdWords in this case at the same time our keywords are well targeted as shown by the 2% click thru rates.
If Google were to drop the minimun CPC to what findwhat, kanoodle or goClick starts at which is 1 cent that will be awesome!.
Curiously, the rep said that the adwords program did a good job at branding for B2C but the text banners did more for B2B - especially the second position as opposed to the first. My simplized theory was that B2B searchers clicked on it as it is closer to the normal rankings.
So - is there a difference on how we should rank the adwords program depending on type of site your promoting. AKA - click through rates could be higher for B2C as opposed to B2B.
Obviously this will depend on your specific industry, but we're getting way better results via Overture.
B - We have seen some decent results. Worth the money.
The system is different. I was expecting "something different". Took a bit of getting used to. I do think the cpc's are a touch on the high side, but still cheaper than Overture.
I've no doubt Google placed lots of credit-card/porn/casino sites with a zero pagerank to kick-start their new advertising program.
Damn, it's a shame but Overture still has better results then any other.
The ones I've been dealing with are in some fairly generic categories. The CPC method has worked out to be cheaper in select than standard. (btw: it is 60% less than the same kw's on goto). However, the actual click rate is lower on Google than Goto.
Expensive, but produces good results for about 1 in 4 of my keywords.
1.) I have one experimental ad. it gets about 1%CTR and has resulted in about 10 enquiries in the last couple of months (not as good as I had hoped, but its not for a popular market).
2.) I think I am ready to start offering Google PPC to my clients to promote their sites. Is anyone else doing this? How do you charge?
I could have misunderstood, but in any event, has anyone heard there being the possibility of having your account closed due to chronic ineffectiveness? I bring it up because we, as I'm sure many webmasters are, are trying out a lot of combinations, and many of them just crash and burn. Our account average is barely at the 0.6% level, but that's many 0.1% and 0.2% ones and then a slew at 1.5%-2.5% that stick around.
So in another variant of Googlenoia, are there any arguments against continuing to try out literally hundreds of combos? {/Warning, rational thought moment -->} I could see them throwing out account holders who just throw unrelated darts and nothing sticks, but I worry about this other side.
Otherwise, their 1,000 impressions isn't much of a deterrent, because even if you tried 1,000 combinations and nothing worked, you'd still get 1,000,000 impressions for almost nothing.{/end rational thought}
Disappointed to be charged $5 to open an account (unless they knock that off your first bill? - I'll wait and see).
Biggest problem is that the phrase searching, generic searching etc... don't seem to work as well as they did on the old AdWords system.
Also I get an email to say some of my terms are too generic and they recommend that I change them. Then it listed them: all the NEGATIVE keywords!
You wouldn't have your account closed, you'd just have that ad suspended for the nonperforming keyword. If the clickthrough rate for a keyword goes below 0.5% (five clicks for the last 1,000 ad displays) the display rate for that keyword is decreased and you are emailed a warning. After three warnings, it stops displaying at all, and you have to pay $5 to reactivate it.
It's in the faq, starting here:
[adwords.google.com...]
