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A - Great! Wouldn't change a thing!
B - We have seen some decent results. Worth the money.
C - So So, but still worth trying.
D - Didn't get the results we were looking for.
F - It is a waste of money.
Just curious what you all think. I have been on the fence waiting for some input.
I see a lot of people in this thread talking about tweaking keywords, which is fine and necessary, but as our campaign goes on, we see that changing the text/approach of the ads every couple of days produces a noticeable spike in clicks and keeps it fresh - I think that's the real advantage of the google program.
I understand the resetting of an individual keyword or campaign and how you do that. I think. But something I'm not clear on is, are they saying that you pay $5 every time you want to reset something in your account?
I think their FAQ are inconsistent or I'm quite dense.