Forum Moderators: martinibuster
But I am under the impression most of the visitors are leaving because they are see Adsense or Y Publisher in it.
What are your thoughts about this?
Every answer would be appreciated.
Thanks
Adsense is different. Ads are low keyed and inoffensive.
If your site has useful content, some adsense ads would not put me off much.
Have you done any experiments to see if adsense is the cause? It could be something else. -Larry
Question is do you want torun your site without Adsense. If not then the results are no more than academic.
On one of my sites I introduced Adsense on every page. My visitor number remaines constaint, but my page views dropped by about 15%. I removed adsense and page views returned to previous levels.
Adsence gives a return, you need to take a lot of aspects into account when evaluating your traffic.
Mack.
I account this to two facts:
1) I do mark ads clearly as what they are (ads) and do not blend the ads into content. I personally don't like sites that blend their ads because they tend to interfere with site navigation (expected result vs. landing page). It actually helps visitors using the site when they know that they are leaving the site to get to another site.
2) I recently did a survey among my visitors and the responses show that the majority of my visitors regard ads as "useful information" - go figure.
If your visitors are leaving too fast, then it may simply be because they expected something completely different. Or they did not understand fast enough how to navigate the site. You will want to look into that.
[troll mode]
Ads at top = content poor.
Ads at top + ads in center = no content.
Just an observation!
Almost every scraper site a user comes across has adsense. Perhaps Google need to take action to improve the quality of adsense sites. As it stands a publisher can use adsense code on any site then wish. I think Google need to change this by requiring per site approval.
Adsence is appearing on all sorts of low quality web content with the clear intention of making money. Perhaps this has a roll on effect with general users and reduces the credability of a site running adsense?
Mack.
Hope it's alright with G, and doesn't constitute drawing attention to the ads, in their mind?
Make getting around your site childishly simple As in hand holding a child, as most surfers know a lot about turning on their computer but not much else. :)
Of course this is probably irrelevant on a tech site but remember, they may also be new to what they are researching.
Ann
But I am under the impression most of the visitors are leaving because they are see Adsense or Y Publisher in it.
There are many reasons why users don't stick around. One of the simplest reasons might be that a user arriving from a search engine has found the information he's looking for or discovers that you don't have much information on the topic. (For example, if the user is on a quest for in-depth information about "Elbonian catfish," he won't have any reason to look at your pages about Elbonian folk dancing, Elbonian geology, Elbonian pudding recipes, etc. All he wants is your single page on Elbonian catfish.)
I don't think AdSense or YPN ads are likely to drive users away by themselves (unless those users are also being driven away by the presence of contextual ads on WashingtonPost.com, NewYorkTimes.com, Google.com, and other big-name sites). On the other hand, it's possible that too much space devoted to ads could turn off users. If a page has three big AdSense ad units above the fold, users might think "Oops--another scraper site" and leave without examining the content.
On my own site, the content-to-advertising ratio is far higher than it is on the big corporate-owned sites, so my pages probably look welcoming by comparison. Certainly I didn't see any drop in traffic after I added AdSense.
I think visitors are likely to develop ad blindness, and ignore them, rather than leave because of them. If you have content that is of interest to the visitor they will stay and browse - ads or not.
I've seen good growth in traffic over the time I've had adsense on my site. I doubt if that has much to do with adsense, but I also doubt if the growth has been hampered in any way by the ads.
Now if the page consists of three adsense blocks, and adwords block, and loads of other banners then visitors know they will have to hunt for the content, give up and leave.
Visitors are after content - NOT ads. Nobody visits a site becuase there are some cool ads there. Provide the content they are looking for and they will browse your site.
Having said that, your overall site design, including the way you place the ads on your page, will obviously make a HUGE difference. Many people will land on your site from a search engine and only scan it for a couple of seconds. If it doesn't look promising, they're off to one of the other 50,000,000 search results.
But I am under the impression most of the visitors are leaving because they are see Adsense or Y Publisher in it.
When I see Adsense adverts I immediately think the site is an amateur affair, and often I leave.
Just my own prejudice.
Matt
But I know of plenty of sites with adsense that are professional as any other.
When I see Adsense adverts I immediately think the site is an amateur affair, and often I leave.
I can think of at least one FORBES "Best of the Web" winner that's been using AdSense since June, 2003. Come to think of it, some Pulitzer Prize-winning newspapers display AdSense on their pages.
AdSense ads certainly haven't kept my own site from earning compliments and/or links from any number of newspapers, magazines, guidebooks, and reference libraries.
I can not detect behavior changes of my visitors.
Since I added Adsense my MSN and Yahoo serps went to hell.
Coincidence. Some publishers have seen MSN and Yahoo referrals increase since adding AdSense.
When I visit my sites log I find 60% of traffic leaves within in 0 seconds what is that.
It's very possible you're being crawled by a lot of bots as the scrapers are out of control.
This is not from the bots but from SERPs
Ads at top = content poor.
Ads at top + ads in center = no content.
There is much truth in that. Having adsense ads on site doesn't make me cringe. It really depends on where they are placed. Ads where content should be gets the spidy senses tingling and the back button pressed faster than anything else I know.
For an informational site, it's an entirely different story. Adsense doesn't faze me a bit.
I know if I click on a link, especially when I was on dial-up, if I don't see something happening, I hit the back button.
If I visit a website that is trying to sell their own products, but they also have Adsense, I immediately leave. If their products were so great, why would they need a supplemental income?
Great point!
On a site that does that my mentality tells me "this site aint trying"
Mack.
If I visit a website that is trying to sell their own products, but they also have Adsense, I immediately leave. If their products were so great, why would they need a supplemental income?
It does seem a little odd to see ads on an e-commerce or corporate site. After all, how often do you see ads in a catalog or corporate brochure?
(Answer: Rarely--and if you do see ads, they're nearly always for a major partner, not the equivalent of classified ads delivered by a third party.)
Information sites are a different story, of course, because they're generally supported by advertising. It's no weirder to see AdSense ads on mom-and-pops-site.com than on NYTimes.com, and it certainly isn't any weirder than seeing all those little ads scattered through a top-quality print publication like THE NEW YORKER.
Before Adsense I believe it was around 4 to 1.
This decrease in pageviews per visitor sounds about right considering my CTR.
When I'm looking for something and land on a page - if anything blinks I try to hit the back button before the second blink. Or, if I have to scroll to get to the real content I'm usually gone.
If I visit a website that is trying to sell their own products, but they also have Adsense, I immediately leave. If their products were so great, why would they need a supplemental income?
Quite simple in my case!
I run trade widget informational sites, the same trade widget trade directory site, the same trade widget national trade supply sites and the same trade widget international trade supply sites.
Theoretically I have more than 30,000 different raw product lines available in thousands of permutations therefore I specialise in specific products within the trade since it would be physically and financially impossible for any company to offer them all, however, my national and international trade supply sites carry the same Adsense as my informational and directory sites.
This obviously gives the visitor several options including:
1. Contacting me for more information.
2. Contacting someone through the directory or informational sites for more details.
3. Clicking on an appropriate Ad which Google has nicely served up for me which should be pretty accurate and especially so if they are a retail purchaser.
The fact of the matter is that there can only be one #1 site for any given term and I occupy those heavily within my industry, therefore my Adsense assists both the Adwords advertiser to get their message across and the retail buyer to find a hopefully suitable advertiser.
My trade earnings tell me I do that pretty well and my Adsense earnings and constant Adworders tell me I am doing an excellent job for them too:-)
