Forum Moderators: martinibuster
I'd like to add that their reporting is pretty cool and very circumspect, despite not quite being up to the minute.
The fact that their ads are untargetted does offer one feature that people may have ignored while chasing the AdSense balloon. Your site becomes "stickier", in that people are less inclined to click an ad and leave. A few years ago, that was a big deal.
Overall, FastClick has been a refreshing change from the Google nonsense for me and revenues continue to grow and accumulate.
I'm quite sure AS worked for many, but I believe there is now suffiecinet competition available to seriously impact their effectiveness and market penetration.
;-) Geez, I sound like a stock analyst.
Sell! Sell! Sell! Sell it all now!
I would also turn off all FC ads that have a flag as those are highly annoying to your visitors. I left you a message in the broke 5000 dollars thread. :)
Ann
>>The average amount I get per click is within 4% of >>its historical average over the past three months. >>So its not lesser amounts per click.
>>The CTR is half of what it should be. Yesterday and >>the day before it was half of what it should be.
>Exactly the same started happening to me this month, >except I'm in Argentina.
>Today the figures seem better, but far from reaching >those ones of September.
Yes, same here. I think we had the exact same issue.
Buh, bye, Google. HELLO YAHOO AND FASTCLICK!
I have been testing yahoo on one of my sites and I am not terribly happy with the results so far. I even added it to a second site, partially, to see if they had a better ad inventory in a different category. Not much luck so far...
While I have seen 20 fold increases in payment per click, the number of clicks have dropped 30 fold.. so overall it seems like a worse option for me.. That being said I have had it on there close to a month and intend to keep it on there a bit longer just to see.
I could never imagine changing advertisers based on a few days or even a week of data. It seems rash to me.
Alephito,>>The average amount I get per click is within 4% of >>its historical average over the past three months. >>So its not lesser amounts per click.
>>The CTR is half of what it should be. Yesterday and >>the day before it was half of what it should be.>Exactly the same started happening to me this month, >except I'm in Argentina.
>Today the figures seem better, but far from reaching >those ones of September.
Yes, same here. I think we had the exact same issue.
For the first three days of October I made 50% of the average day of September. Yesterday, it improved to 60%. But I'm still 40% down. Impressions and CPC are stable. The only different thing is the number of clicks: half the usual. That's odd, since I see running the same ads that did the last week.
It would be really strange that we had the same issue, because I assume your site is in English and mine is in Spanish. We are in totally different sectors.
My 1/3 pages are back and the CTR is up again ..
I think the traditional banner networks are fine for general-interest sites (such as news, entertainment, and portal sites) whose users aren't researching ways to spend their money. But for sites about topics like travel, finance, or hobbies, AdSense is likely to work much better. Furthermore, banner networks like FastClick and contextual text-ad networks like AdSense don't have to be mutually exclusive. On my own site, I run AdSense text ads and 468x60 display banners from a specialized ad network that works like a rep firm. The two types of advertising complement each other nicely and help to diversify my revenues.
I installed the Chitika Eminimalls to run in addition to AdSense. I figure I might as well test and experiment with as many ad networks as possible, especially since the CPM from Google took a nosedive on 10/1.
HELLO YAHOO AND FASTCLICK!
Be prepared to lose 3-4 days of earnings while Yahoo targets the ads to your pages. It was unbelievably slow in my case. I guess the trade off might be worth it if you are only getting pennies for eCPM with AdSense.
Details...
Test was on 3 sites, all in different industries. In one case I replaced AS on all pages. On the 2nd site, I replaced only the homepage with YPN. On the 3rd, I replaced the top 10 trafficked pages.
In the case of the total replacement, I'm earning about twice the AS rate (avg. of the last 3 months). On the site where I only replaced the homepage with YPN, the combined AS + YPN income is now about $1.50/day higher. On the site where I switched the main traffic pages, the combined AS + YPN is now about $2.20/day higher.
In ALL cases, YPN EPC was significantly higher, while CTR was either slightly or moderately lower vs. AS. Regardless of the case, earnings improved, so the lower CTR was more than offset by higher EPC.
Conclusions...
It may not apply broadly, but in my case this small test indicates that it's smart to replace low CTR and low earning AS pages with YPN across an entire site. If you have a site that gets good CTR and earnings with AS, tread carefully, but definitely test the waters. It added to my bottom line. Track it closely! I think it may come down to CTR. The lower yours is with AS, the bigger the improvement may be with YPN.
In ALL cases, YPN EPC was significantly higher, while CTR was either slightly or moderately lower vs. AS. Regardless of the case, earnings improved, so the lower CTR was more than offset by higher EPC.
YPN has nothing similar to AdLinks.
Nearly 50% of my income are AdLinks
I had since my own optimization efforts in February a much increasing CPM.
I think this is a combined result of my own optimization, AdLinks and Google's optimization of the system and an increasing number of German AdWords clients.
I think my CPM could be now in the highest 10% segment of all publishers.
So I estimate that the chances, that YPN brings at my sites more than AS are very low.
YPN is looking better and better. Their ad relevancy is improving greatly, so CTR is edging up. Since they pay so much better per click, I'm migrating more and more to that service.
To put this in perspective, I have perhaps 5,000 pages with AS on them and about 500 with YPN on them. That's a ten-fold difference. But the earnings difference is only about 5X less with YPN. So far, my hat's off to YPN.
CTR back to last month's average along with EPC and eCPM.
Anyone else?
I would gladly take a reduction in earnings for some slight degree of stability.
Rags to riches and back to rags again - all in 30 days.
Time to self medicate.
I've found that AdSense income holds up a lot better in the off-season than affiliate income is. Even in November and December, revenues are decent though hardly spectacular, and they start picking up fast after New Year's. My cash flow is a lot more stable with AdSense than it ever was without.
ch_non_contextual = 1;
This month adsense targetting has been poor and EPC lower than a limbo bar at a mini me appreciation society after party - so I decided to remove text ads from badly performing pages and give eminimalls a shot.
Early tests are very encouraging! The ads really enhance the look of a page. Also the search feature inside the ads is a useful tool for visitors.
I added the line below to Chikita's code, and was able to insert specific products found on amazon, pricegrabber and shopping.com. Thus far targetting has been bang on.
var ch_queries = new Array('insert product');
If Chikita manage to keep the scrapers out of the program, they're on to a real winner here.....But still it's early days.
I don't get it.
I read the same Blogger's rave review and rushed right out to get it on my site.
Here is one upside-
Less Adsense banners means the clicks I'm getting from G are now for much more! LOL
I'm done trying to figure any of this out.
Just gonna ride the storm and see where it takes me.
My earings this month have actually gone up almost 20% this far.
Average page CTR is exactly the same as the September average, so the raise is all due to more visitors. But these new visitors seem to find the ads they need.
eCPM is however, a tad down, but only a fraction.
Also noticed in Aug/Sept when we had double our normal traffic adsense did not go up in proportion. eCPM went down in that case.
I have not noticed any irrelevant ads, bar the usual ones that sneak in.
Should be good for about 10k pageviews a day. I'll run it for a week and see how things go.
Horses for courses I suppose. I noticed more success with eminimalls when I targetted the chikita ad to the exact product on the page.....But I need to look at my stats for longer than just a few days.
"....Here is one upside-
Less Adsense banners means the clicks I'm getting from G are now for much more! LOL...."
Great point, I did some pruning, removing adsense from poorly performing pages, and adsense epc and ctr have increased immediately. I've been a bit lazy last few months, just throwing blocks on every new page.
Now I'll be a little more selective. Adsense on some pages, eminimalls on another, and also keep some pages ad free to combat ad blindness. Perhaps It's time to respect my visitors more by mixing it up a little.
I'm not getting rid of adsense, they've been very good to me these last 2 years, just great to see a little healthy competition in the contextual ad arena.
