New Feature...Section Targeting

Better ad targeting.

[ken_b]

This apparently lets a publisher specify which sections of the content on a page that they would like Adsense to focus on for ad targeting purposes.

This should be very helpfull on pages that cover several topics, like a home page might.

Haven't tried this yet because I just spotted the notice while checking my stats. Sounds interesting though.

[edit note] edited to remove a quote[/edit]

[jetteroheller]

I am on vacation

Just siting in an internet cafe uploading 2 small web sites with the new feature.

I marked the navigation area as (weight=ignore)

My ohter web sites will follow when I am again at home.
No chance to update a big web site from here.

BTW: About all the theories about controlling the web sites for invalid click activity.

It's simple not possible on vacation. Every 3 days for 1 hour in an internet cafe with slow connection. I am happy when I have my emails downloaded after 20 minutes

[Heartlander]

It's important to remember for the phpBB folks that ignoring header content is also ignoring your keywords, right?

I agree that it needs to be set up to somehow differentiate between ad boxes, otherwise it's kind of useless when we have gone to great lengths to get the different ads in just the right places.
OR am I missing something?
Can we use it wrapped around the content AND the ad box we are targeting?

Hell, now I'm confused.

Time to go back to hurricane tracking on the TV....

[razinkane]

I gave it a few more days of testing, Ads are much better, no more PSA's and earnings are up 30%, So the section targeting will remain.

[JohnKelly]

Is the ending tag for the ingnore section this?

<!-- google_ad_section_end(weight=ignore) -->

So ignored code would be like this:

<!-- google_ad_section_start(weight=ignore) -->

(ignore this bit of code)

<!-- google_ad_section_end(weight=ignore) -->

It's not mentioned on the page in the FAQ.

[Powdork]

John Kelly I came here for that exact question. My take from the Google page is that the (weight=ignore) should only be added to the opening tag.

[Powdork]

I added it to a section early last night using

<!-- google_ad_section_start(weight=ignore) -->
Stuff that the adds recently started focusing on.
<!-- google_ad_section_end -->

and within 90 minutes the ads that had been ruining the page's eCPM were gone.

[Wi11]

I'm in the UK.

I'm seeing a link in adsense control panel for site targetting, but it goes to an error page.

Has anyone in the UK implemented ST successfully? Or would it be best to wait until Google properly roll it out to the UK?

[CherryHintonBlue]

I reported the broken link on "TIP: Improve your ad targeting by pointing us to the relevant content on your site. Learn more about section targeting." from the UK, and received a prompt response from a Google representative in the UK.

He said he'll get someone to fix it straight away. That was a week ago.

It's a bit daft that we have to go to websites discussing AdSense to find out what section targeting is all about and how to implement it.

[kwasher]

Where would you put this to stop wordpress blogs from showing irrelevant ads about RSS?

[CherryHintonBlue]

Wha-hey! The "What is section targeting and how do I implement it?" page finally stopped being broken today and those of us who couldn't read it can now join in with the rest of the world...