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New Feature...Section Targeting

Better ad targeting.

         

ken_b

7:21 pm on Aug 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



This apparently lets a publisher specify which sections of the content on a page that they would like Adsense to focus on for ad targeting purposes.

This should be very helpfull on pages that cover several topics, like a home page might.

Haven't tried this yet because I just spotted the notice while checking my stats. Sounds interesting though.

[edit note] edited to remove a quote[/edit]

fromholland

2:58 pm on Aug 23, 2005 (gmt 0)

10+ Year Member



What do you do with the menu. Do you ignore it?

Could this be true:
If you emphasize a part, it will get weight 1.0
If you don't select a part, it will get weight 0.5
If you select to ignore a part, it will get weight 0.0

I don't want to ignore my menu, because sometimes there won't be enough content only from the article. (a small definition-page or something)

How quick were your results? I have over 10.000 content-pages and just added this new function.

berto

5:15 pm on Aug 23, 2005 (gmt 0)

10+ Year Member



From the official Adsense section targeting page:

However, please be aware that we can't guarantee results, and that it may take up to 2 weeks before our crawlers take into account any changes you've made to your site.

A word of caution: Don't add these emphasize/downplay hints and expect immediate results. You might see immediate results for brand new pages, but for existing pages you might be in for a long wait.

For every one of my pages across two sites, I track the date of last visit by the Google mediabot. Despite what Google says, I see plenty of pages, the majority even, where the date of the last mediabot visit was one or two months ago, or even longer, not the promised two weeks.

So, I am taking it on faith that the new hints system will work as promised. On pages where I have added the hints, I am seeing no evidence of this triggering mediabot visits for those pages. Not that I expected any. (Note that I will not play games like altering the ad types, or temporarily removing ads, then restoring them again after a day or two, in an attempt to induce a mediabot visit. I have worked hard to optimize my ad configurations and will leave well enough alone.)

Scott_F

5:16 pm on Aug 23, 2005 (gmt 0)

10+ Year Member



I made the change yesterday on some of my pages that were not displaying ads as relevant as I would like. I know it may be to soon to tell, but for the day my CTR and eCPM is the highest it has ever been.

razinkane

8:56 pm on Aug 23, 2005 (gmt 0)

10+ Year Member



I made the change yesterday, and my income went up from 200 a day to 1K PLUS HUGE DIFFERANCE! I hope it stays this way!

NoLimits

9:17 pm on Aug 23, 2005 (gmt 0)

10+ Year Member



Anyone have any tips for getting this to work well on a PHPBB forum?

I have implimented it in my articles sections and noticed immediate enhancement in the relavance of my ads (they were pretty well targeted before - and now they are SPOT ON)

Looks like I have some editing to do... can't wait to see the end result as far as CTR goes.

arbitrary

10:13 pm on Aug 23, 2005 (gmt 0)

10+ Year Member



It would be great to get more feedback from those who have tried this.

Proper pages should have proper titles and headings which describe the content of the page. Has anyone tried putting these AdSense tags just around page titles and headings?

beggers

2:14 am on Aug 24, 2005 (gmt 0)

10+ Year Member



I'm happy and sad at the same time. By the time I figure out how to use this new feature, the spammers and scrapers will already have it installed in a billion pages.

rbacal

2:44 am on Aug 24, 2005 (gmt 0)




I'm happy and sad at the same time. By the time I figure out how to use this new feature, the spammers and scrapers will already have it installed in a billion pages.

I may be overoptimistic on this, and I'm just gut/brain speculating, but I'm betting that they have set up this system so it will reduce spamming/scrapers.

I'll bet that verbal scraps, repetitive keywords in the selected text, stuff like that isn't going to work. The wording of their section targeting page suggests to me (and this is nothing new), that real sentences, paragraphs, etc are more important than single words. In other words, either adsense bot is currently parsing much more than one or two words, but is using much larger clusters, OR, it's going to be getting more sophisticated.

I have no idea how sophisticated, but it's certainly possible to analyse text structure for proper sentence syntax -- so autogenerated text on certain topics would be very hard to create in bulk. You could also do basic semantic based checks.

GoodLucre

2:52 am on Aug 24, 2005 (gmt 0)

10+ Year Member



I have a daily "Tips" page where I use one page as a template and add the tip in. The only things that change within these pages are the date, title and of course, the tip itself.

This should prove to be a great way to iscolate the tip for better relevancy. But, I have a question...What is a good guideline for the amount of words that should be held within these ad tags to avoid PSA's? Some of my tips are not very content heavy. Some of the shorter tips may be as few as 125 words.

Thank you!

MetalType

3:06 am on Aug 24, 2005 (gmt 0)

10+ Year Member



I think post #55 poses an interesting question. There must be an easy way to insert the targeting code into a PhpBB template or two to ensure that it is just the text of the post that is considered and not all the "reply to this post" etc. etc. which can often result in too many ads for PhpBB hosting etc.
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