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New Feature...Section Targeting

Better ad targeting.

         

ken_b

7:21 pm on Aug 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



This apparently lets a publisher specify which sections of the content on a page that they would like Adsense to focus on for ad targeting purposes.

This should be very helpfull on pages that cover several topics, like a home page might.

Haven't tried this yet because I just spotted the notice while checking my stats. Sounds interesting though.

[edit note] edited to remove a quote[/edit]

AdSenseAdvisor

11:41 pm on Aug 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It's great to hear all of your early feedback on the new page section targeting feature. I'm passing several of your comments along to the AdSense product team, who will be interested in your thoughts and suggestions.

As some of you begin to implement this feature on your pages, I'll be interested to hear more about your experiences.

-ASA

aeiouy

12:10 am on Aug 23, 2005 (gmt 0)

10+ Year Member



I was able to use it in my forums so it really pinpoints the discussion. By just tagging the topic output, it gets right to the point.

I have an overall theme of red widgets, but when I made a post that focused only on blue widgets, I had all the ads related to the subject in just a few minutes.

I have also found it useful in some forums to cut out comment text that may have people's names in it that can influence ads displayed.

In fact I just tried another test where I exlcuded most of my headers and footers, included the forum text and made a post on green widgets, and as soon as I was done and it was redisplayd, I had ads for green widgets displaying.

ken_b

12:26 am on Aug 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I'm hoping this will let me run ads on some pages where targeting has never been anywhere close to accurate.

elsewhen

12:52 am on Aug 23, 2005 (gmt 0)

10+ Year Member



if this works as hoped, i think this is a significant advance. i cringe at the thought that publishers tweaked their writing (including metaphors and analogies) to help with targeting.

now publishers can write about their topic however they choose, and then indicate to google the sections to ignore.

in theory, at least, this is a boon to content on websites with adsense.

ve3cnu

1:01 am on Aug 23, 2005 (gmt 0)

10+ Year Member



Thank-you
Thank-you
Thank-you Google!

FattyB

1:49 am on Aug 23, 2005 (gmt 0)

10+ Year Member



This is good news indeed, if it works. With the site I run we publish hundreds of articles every day across about ten different topics...yet often I see DVD ads in the world news section..I guess from the menu's and other references.

However, what I would really like is a beat or topic filter. Other day ran a story about Enimem drug problems and end up with ads about clinics etc. All very well but if say entertainment filter then might have shown something to do with his music, which is what people reading it are maybe more likely to be interested in.

But a good move regardless :-)

MetalType

1:53 am on Aug 23, 2005 (gmt 0)

10+ Year Member



Been looking hard, but still can't seem to find this feature. Anyone in UK got it?

The link on post 3 just refuses to work for me no matter how many times I refresh the page.

FattyB

1:59 am on Aug 23, 2005 (gmt 0)

10+ Year Member



Metal, neither can I...very odd. I went via USA proxy and can see it fine. I could post the content if you like, if allowed or someone else will as I need to get to bed.

James

razinkane

2:09 am on Aug 23, 2005 (gmt 0)

10+ Year Member



I hope this is allowed! What is section targeting and how do I implement it?
Section targeting allows you to suggest sections of your text and HTML content that you'd like us to emphasize or downplay when matching ads to your site's content. By providing us with your suggestions, you can assist us in improving your ad targeting. We recommend that only those familiar with HTML attempt to implement section targeting.

To implement section targeting, you'll need to add a set of special HTML comment tags to your code. These tags will mark the beginning and end of whichever section(s) you'd like to emphasize or de-emphasize for ad targeting.

The HTML tags to emphasize a page section take the following format:

<!-- google_ad_section_start -->

<!-- google_ad_section_end -->

You can also designate sections you'd like to have ignored by adding a (weight=ignore) to the starting tag:

<!-- google_ad_section_start(weight=ignore) -->

With these tags added to your HTML code, your final code may look like the following:

<html><head><title>Section targeting</title></head>
<body>
<!-- google_ad_section_start -->

This is the text of your web page. Most of your content resides here.

<!-- google_ad_section_end -->
</body>
</html>

You can use section targeting to make suggestions about as many sections of a page as you like. However, please be aware that we can't guarantee results, and that it may take up to 2 weeks before our crawlers take into account any changes you've made to your site.

Please also note that in order to properly implement this feature, you'll need to include a significant amount of content within the section targeting tags. Including insufficient content may result in less relevant ads or PSAs.

MetalType

2:18 am on Aug 23, 2005 (gmt 0)

10+ Year Member



Thanks for that post Razinkane - hope it is allowed!

Getting late here, might start looking at inserting some of that code tomorrow!

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