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New Feature...Section Targeting

Better ad targeting.

         

ken_b

7:21 pm on Aug 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



This apparently lets a publisher specify which sections of the content on a page that they would like Adsense to focus on for ad targeting purposes.

This should be very helpfull on pages that cover several topics, like a home page might.

Haven't tried this yet because I just spotted the notice while checking my stats. Sounds interesting though.

[edit note] edited to remove a quote[/edit]

Clark

2:51 am on Aug 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I wish they had added more options than just target this, don't target that.

Sometimes certain elements can be helpful in targetting content. Sometimes you'd rather adsense not use it, or perhaps there's not enough content on the page. When you work with templates, this is inevtiable.

I'd have loved to be able to have nested, descriptive tags. Here's how it could have looked:

<!-- google_ad_section_start(header) -->
$header
<!-- google_ad_section_start(navigation) -->
$topnavbar
<!-- google_ad_section_end(navigation) -->
<!-- google_ad_section_end(header) -->
<table width="100%">
<tr>
<td>
<!-- google_ad_section_start(navigation) -->
$leftnavbar
<!-- google_ad_section_end(navigation) -->
</td>
<td>&nbsp;</td>
<td>
<!-- google_ad_section_start(main_content) -->
$content
<!-- google_ad_section_end(main_content) -->
</td>
</tr></table>
<!-- google_ad_section_start(footer) -->
$footer1
<!-- google_ad_section_start(copyright) -->
$copyright
<!-- google_ad_section_end(copyright) -->
$footer2
<!-- google_ad_section_end(footer) -->

Heck Google's trying to figure that stuff out anyway. Since they have a relationship with their adsense partners, why not let us do this type of thing.

They can still do checks on the data, but perhaps a little less stringently if it was a stranger they had no relationship with. The threat of removal for blatant misuse is always there.

david_uk

5:37 am on Aug 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think it's a great idea and look forward to trying it on pages I've historically had bad targetting on. Adsense do say it can take up to two weeks to spider the page, so I guess results won't be instant.

Gandhalf

5:45 am on Aug 23, 2005 (gmt 0)

10+ Year Member



did anyone try this yet, and if so, do you see quick results in targeting?
Is this a good way to force mediabot to crawl the pages again?

Powdork

6:02 am on Aug 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



did anyone try this yet, and if so, do you see quick results in targeting?
Is this a good way to force mediabot to crawl the pages again?
I have been getting PSA's on my homepage since last Thursday or Friday. I have contacted and gotten replies on several occasions with adsense, but still PSA's. Immediately after adding the code I began getting one single ad in a 160X600 skyscraper. I don't know if it's a site targetted ad or they can only find one ad to show for some reason. It is not a well targetted ad. The rest of the site is well targetted and all ads are full no matter how many I put on the page. There is no shortage of inventory nor any stop words I am aware of.

valeyard

7:22 am on Aug 23, 2005 (gmt 0)

10+ Year Member



This is a brilliant feature, thanks Google. I will be going through implementing this first on all my very low CTR pages. I know I have a number of pages where navigation blocks or a single content paragraph seem to skew the ad selection.

Of course, it would be a lot easier to monitor the effectiveness of this new feature if there was an Adsense preview tool for Firefox. Maybe that could be the next rabbit?

DamonHD

7:40 am on Aug 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi,

This feature does not seem to be available for my (UK-based) a/c yet. Is this limited by a/c volume or location, or will the rollout just take a while?

(Not that I'm that bothered as targetting seems OK for me most of the time.)

Rgds

Damon

freitasm

10:50 am on Aug 23, 2005 (gmt 0)

10+ Year Member Top Contributors Of The Month



Does anyone know if we can have multiple regions on the same page?

For example

<start>
Title
<end>
<start low>
Category : Subcategory : author
<end low>
<start>
main article contents
<end>

EricGiguere

11:14 am on Aug 23, 2005 (gmt 0)

10+ Year Member



So has anyone tried something like:

<!-- google_ad_section_start(weight=0.8) -->
really relevant stuff
<!-- google_ad_section_end -->

<!-- google_ad_section_start(weight=0.2) -->
less relevant stuff
<1-- google_ad_section_end -->

yet? I know it's not listed, but the syntax for "(weight=ignore)" would indicate this is or will be supported.

Eric

berto

12:15 pm on Aug 23, 2005 (gmt 0)

10+ Year Member



Does anyone know if we can have multiple regions on the same page?

A quote from the official section targeting page:

You can use section targeting to make suggestions about as many sections of a page as you like.

So, the answer is: Yes. Add as many emphasize and ignore hints as you wish.

ve3cnu

1:47 pm on Aug 23, 2005 (gmt 0)

10+ Year Member



So far, I am seeing very good results with this new feature.

My eCPMs have doubled on two blogs I run.

Today could be a record for me when I was least expecting it.

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