New Feature...Section Targeting

Better ad targeting.

[ken_b]

This apparently lets a publisher specify which sections of the content on a page that they would like Adsense to focus on for ad targeting purposes.

This should be very helpfull on pages that cover several topics, like a home page might.

Haven't tried this yet because I just spotted the notice while checking my stats. Sounds interesting though.

[edit note] edited to remove a quote[/edit]

[linuxguy]

Google suddenly starts rolling out new features for its AS publishers and AW advertisers. Nothing like competition to get things moving in the right direction.

Hopefully MSN comes out with their own program too, In any case webnmasters are the ones that get the most out of this competition.

[sailorjwd]

So much for a restful evening.

I'm going out for a bucket of chicken and some soda..

Anybody need anything?

[netchicken1]

This is great!
I have had trouble getting any real hits from my index page because it covers a multitute of topics in my site, now I can fous the adverts just on the bits that I think will be more advertiser friendly.

[razinkane]

YES! You all can thank me now! I asked for this a month ago! An adsense hint tool.. The ability to select the topic of the ads that are displaying to keep the ads on target with the content on that page. Right now my site is displaying North Carolina real estate ads on a page that is about Utah real estate.
6:39 pm on July 29, 2005
[webmasterworld.com...]

[Alioc]

This is neat! Just the thing I was looking for. We're now implementing it through all of the network. Yahooo! erm.. sorry. Goooooogle! Thanks for listening us G guys! There's more to be done and we'd be gladly accepting any improvements on the way.

[incrediBILL]

In any case webnmasters are the ones that get the most out of this competition

Assuming the earnings stay as high as they are now, seems to be going up.

If the earnings plunge I won't care about the new toys.

I asked for this a month ago! An adsense hint tool

AdSense has had hints for a long time, just not for the average joe publisher.

[Rodney]

Google suddenly starts rolling out new features for its AS publishers and AW advertisers. Nothing like competition to get things moving in the right direction.

Or it could be coincidence since Adsense often rolls out new features even before there was a *hint* of any competing programs.

[berto]

Well, this solves the age old problem of adjusting your HTML to make sure the content is closest to the top of the page to generate good ads.

Quite apart from Yahoo!, MSN, and other search engines, with regard to Google, it's still a good idea using CSS to put content first and boilerplate last. Why? This new <!-- google_ad_section_start --> hint is for ad selection. There is no indication that it applies to SEO.

Furthermore, as Jenstar says, the hint serves to "emphasize or downplay." It does not, by itself, guarantee spot-on ad selection. Presumably, other on-page factors will still come into play, including meta-tags, keyword density, h1 & h2 tags, and--yes--proximity to the top of the HTML code.

This google_ad_section hint may just be one more addition to our arsenal, in no way by itself a "magic bullet". If Adsense were to base everything on this one simple hint, it would be too easy for spammers and black hats to exploit, no?

[Sense_able]

I have implemented the code on one of my sites and after 30 minutes I am seeing much more relevant ads to the content of the page and not the theme of the site.

Whether this is a good thing I do not know. I will have to see if the ads based on the content of the site are as good an earner.

It is great to have a little more control rather than trying to hide things with scripts

[razinkane]

Now if we could just have a minimum bid box, set the $ we need before we give up our traffic!