Forum Moderators: martinibuster
AdSense updated their terms as well as their policies today. And here is your complete update and rundown of all the changes, and what they mean to you.
First, let's deal with the terms.
The first change is in the bolded capitalized text immediately following "Google AdSenseTM Online Standard Terms and Conditions". The last line in the section has a new clause added to it, which is bolded below.
. IF YOU DO NOT ACCEPT THESE TERMS AND CONDITIONS, PLEASE DO NOT REGISTER FOR OR PARTICIPATE IN THE GOOGLE ADSENSE ONLINE PROGRAM.
1. Program Participation
Some changes have been made to this section, partially in response to the new AdSense for Feeds that is currently in beta.
The following clause has been removed:
(each a "Site") using Google's advertising serving and search technology
And in its place, the following regarding AdSense for Feeds has been added:
and the Atom, RSS, or other feeds distributed through such Web site(s) (each such Web site or feed, a "Site"). For the avoidance of doubt, any reference in this Agreement or the Program Policies to an individual “Web page”, “Web site”, “Web site page” or the like that is part of the Site will also mean feeds distributed through such Web site
2. Implementation and Operation of Ads and Search Results.
This section has a few small changes, the first which is bolded in the following sentence:
All content and Site-based Ads (and Ads served in response to end user clicks on and queries entered into Links, if any) shall be grouped by Google and displayed with Links (where applicable) to end users of the Site(s) as ad units (such groups of Ads and/or Links collectively referred to as "Ad Units") in standard formats as offered generally by Google from time to time, as may be described in the FAQ.
The second removes the bolded section of the following paragraph:
In addition, You agree that while You may display more than one (1) Ad Unit on each Site Web page, You shall not display any Ad Unit on a page that contains Ads associated with another Google AdSense customer (e.g., Your Web hosting company), unless authorized to do so by Googleor such other AdSense customer, if authorized.
This helps clarify the section of the terms that has been confusing, and gives AdSense the ultimate control over where ads by more than one publisher appear on the same page during a single page view. Previously, as long as you had permission of the other publisher whose ad unit(s) also appeared on the same page at the same time, you were permitted to do it. This change now means that you must seek Google's approval before two publisher's ad units can be placed on the same page together during the same page view. Many freebie web hosts run AdSense on the hosted sites, but also grant permission to their clients to place their own AdSense on the same page. Now, those clients would need to seek permission from Google to do so.
Lastly in this section, the following in bold has been added:
If You have elected to receive content or Site-based Ads, You further agree not to display on any Serviced Page any non-Google content-targeted advertisement(s).
6.Termination; Cancellation.
An additional requirement has been added to the sentence regarding the number of valid clicks a publisher must receive in order to remain an active publisher. The addition is in bold:
In addition, Google reserves the right to terminate without notice any account that has not generated a sufficient number of valid clicks on or valid impressions of Ads (as measured by Google) for a period of two (2) months or more.
This has been added due to the new CPM ads. Theoretically, a publisher could be earning money while not receiving a single click due to the CPM ads, so it makes sense to change the terms to reflect this new ad format.
11. Payment
Another change has been made to reflect the new CPM ads.
You shall receive a payment related to the number of valid clicks on and/or valid impressions of Ads displayed in connection with Your Site(s) as determined by Google for its participants in the Program.
15. Information Rights
Another small change has been made to this section, again to reflect the new CPM ads, and the fact that Google needs to share publisher URLs with advertisers to select from in order to choose sites for their ads to appear via the site targeting CPM ads. The change to the following is in bold:
Google disclaims all responsibility, and will not be liable to You, however, for any disclosure of that information by any such third party. Google may share non-personally-identifiable information about You, including Site URLs, Site-specific statistics, and similar information collected by Google, with advertisers, business partners, sponsors, and other third parties.
And now on to the Policy changes.
Alternate Ads
A small change has been made to the wording.
If you have elected to receive contextually-targeted ads, you can make sure that your advertising space is always being used effectively, either by targeted Google ads, or by your own choice of content by specifying an image or ad server of your choice.
Previously, the term content-based was in the place of contextually targeted.
Code Modification
A change has been made to this section, with the addition made in bold.
. AdSense participants are not allowed to alter any portion of the ad code or change the layout, behaviour, targeting, or delivery of ads for any reason.
I suspect this was added to give some extra emphasis due to the fact people were adding the extra javascript lines for hints, keywords, etc that are intended to be used by publishers with explicit permission from AdSense only.
This is being pushed out in a rolling update, like usual, so you might not see the changes right now. But keep checking and you will eventually see them today.
And that's all folks :) Interface changes post is coming up next!
Anyone having problems with tools no longer functioning should probably just wait for an update from the software author....
TJ
It's based on the Pacific Time day, so for Europeans it doesn't really get going until well into the evening, and with an unknown time lag on top there is no point in looking at it.
It'll just cause worry that earnings are down when they're just late. As I think was mentioned in the FAQ here, ignore stats until the day has finished for a few hours (which for anybody in Europe, means look at yesterday's stats at lunchtime, anything before that is guesswork).
Thanks!
Yes, removing those closing tags will clear up all 9 errors, but since they are inside the <!-- Search Google --><!-- Search Google --> tags, it is definitely against TOS to alter them in any way ... Sad, but true ... I have been hoping to get some sort of definitive answer from Adsense on this, but they just won't answer my help requests :-(
... As you may already know, Google AdSense program policy does not permit Google ads to be published on the same web page as other contextually-targeted ads. More broadly, our policy does not permit Google ads to be displayed on the same website as ads that mimic or attempt to be associated with Google ads. According to these program policies, Amazon ads may be displayed on your site. We do allow affiliate or limited-text links.For publishers participating in AdSense for search, please note that we do not allow other search services or query-targeted ads to be displayed on the same site as AdSense for search.
Our intent with this policy is to be as fair to our advertisers as possible and to maintain the integrity of the AdWords and AdSense programs...
So, if i'm getting this right, Amazon ads may appear on the site but not on the same web page with Adsense ads...
I see them saying that Amazon Ads may be displayed on your site. I don't see them saying
I don't think Amazon are considered "contextually targeted" by Google. I think they are considered affiliate links.
Anyone here can correct me if I am wrong.
... As you may already know, Google AdSense program policy does not permit Google ads to be published on the same web page as other contextually-targeted ads. More broadly, our policy does not permit Google ads to be displayed on the same website as ads that mimic or attempt to be associated with Google ads. According to these program policies, Amazon ads may be displayed on your site. We do allow affiliate or limited-text links.
For publishers participating in AdSense for search, please note that we do not allow other search services or query-targeted ads to be displayed on the same site as AdSense for search.Our intent with this policy is to be as fair to our advertisers as possible and to maintain the integrity of the AdWords and AdSense programs...
If I understand this correctly, Amazon ads are allowed on the same page as Adsense for Search, and Searchfeed ads would be allowed on a site that contained Adsense for Content, but not for Adsense for Search ... So if you wanted to incorporate Searchfeed results into a site, you would have to remove Adsense for Search (or vice versa), but you could keep Adsense for Content, as long as you didn't utilize one of the other ad services that uses ad formats similar to those which Adsense employs ...
I would think that since they mention "web page" then "website", it would mean that you could use contextually-targetted ads that don't mimic Adsense ads on different pages of the same website that uses Adsense, just not on the same page ...
Have I got that correct?
As you may already know, Google AdSense program policy does not permit Google ads to be published on the same web page as other contextually-targeted ads.
So does this mean that SearchFeed links are conextually targeted and therefore not allowed?
Amazon is an affiliate program which is allowed, how would it compete with contextual ads?
gnnnn...
Hope that gets cleared up fast as well as getting the focus off of day earnings.
Ann
[edited by: Jenstar at 11:59 pm (utc) on July 16, 2005]
[edit reason] No specific AdSense tools discussions, thanks :) [/edit]
is it just me or is there no longer an easy way to view daily totals for the past seven days?
Login then click "Advanced Reports - Ad Performance" and select "last 7 days" from the drop-down list.
Thanks ... pretty close, but that just displays the ad performance totals. I am hoping to get the daily sum of the ad performance and search performance for the past 7 days.
I do not understand the new emphasis on splitting apart the ad & search revenue. I could not care less about this and wish there was an easy way to combine these into a daily total.
Obviously, if I'm writing about XYZ then I'm going to choose Amazon book ads that would appeal to readers of the content subject XYZ, and Google will also serve ads suitable to that readership. But is this now against the TOS?
Searchfeed recently called me, twice, wanting to get me signed up for their affiliate program. I asked, specifically, if Searchfeed was allowed on sites that also had Google AdSense, and they told me that many such sites were around. Since that wasn't a direct answer, it wasn't enough to convince me then, and now we have the new TOS. Any recent thoughts from Adsense affiliates who also feature Searchfeed?
If you’re interested in registering, you can find details here:
[google.com ]
-ASA
