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AdSense updates their terms & policies

July 14, 2005 - all the new account changes & what they mean

     
4:34 pm on Jul 14, 2005 (gmt 0)

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It's that time again :)

AdSense updated their terms as well as their policies today. And here is your complete update and rundown of all the changes, and what they mean to you.

First, let's deal with the terms.

The first change is in the bolded capitalized text immediately following "Google AdSenseTM Online Standard Terms and Conditions". The last line in the section has a new clause added to it, which is bolded below.

. IF YOU DO NOT ACCEPT THESE TERMS AND CONDITIONS, PLEASE DO NOT REGISTER FOR OR PARTICIPATE IN THE GOOGLE ADSENSE ONLINE PROGRAM.

1. Program Participation
Some changes have been made to this section, partially in response to the new AdSense for Feeds that is currently in beta.

The following clause has been removed:

(each a "Site") using Google's advertising serving and search technology

And in its place, the following regarding AdSense for Feeds has been added:

and the Atom, RSS, or other feeds distributed through such Web site(s) (each such Web site or feed, a "Site"). For the avoidance of doubt, any reference in this Agreement or the Program Policies to an individual “Web page”, “Web site”, “Web site page” or the like that is part of the Site will also mean feeds distributed through such Web site

2. Implementation and Operation of Ads and Search Results.

This section has a few small changes, the first which is bolded in the following sentence:

All content and Site-based Ads (and Ads served in response to end user clicks on and queries entered into Links, if any) shall be grouped by Google and displayed with Links (where applicable) to end users of the Site(s) as ad units (such groups of Ads and/or Links collectively referred to as "Ad Units") in standard formats as offered generally by Google from time to time, as may be described in the FAQ.

The second removes the bolded section of the following paragraph:

In addition, You agree that while You may display more than one (1) Ad Unit on each Site Web page, You shall not display any Ad Unit on a page that contains Ads associated with another Google AdSense customer (e.g., Your Web hosting company), unless authorized to do so by Googleor such other AdSense customer, if authorized.

This helps clarify the section of the terms that has been confusing, and gives AdSense the ultimate control over where ads by more than one publisher appear on the same page during a single page view. Previously, as long as you had permission of the other publisher whose ad unit(s) also appeared on the same page at the same time, you were permitted to do it. This change now means that you must seek Google's approval before two publisher's ad units can be placed on the same page together during the same page view. Many freebie web hosts run AdSense on the hosted sites, but also grant permission to their clients to place their own AdSense on the same page. Now, those clients would need to seek permission from Google to do so.

Lastly in this section, the following in bold has been added:

If You have elected to receive content or Site-based Ads, You further agree not to display on any Serviced Page any non-Google content-targeted advertisement(s).

6.Termination; Cancellation.

An additional requirement has been added to the sentence regarding the number of valid clicks a publisher must receive in order to remain an active publisher. The addition is in bold:

In addition, Google reserves the right to terminate without notice any account that has not generated a sufficient number of valid clicks on or valid impressions of Ads (as measured by Google) for a period of two (2) months or more.

This has been added due to the new CPM ads. Theoretically, a publisher could be earning money while not receiving a single click due to the CPM ads, so it makes sense to change the terms to reflect this new ad format.

11. Payment

Another change has been made to reflect the new CPM ads.

You shall receive a payment related to the number of valid clicks on and/or valid impressions of Ads displayed in connection with Your Site(s) as determined by Google for its participants in the Program.

15. Information Rights

Another small change has been made to this section, again to reflect the new CPM ads, and the fact that Google needs to share publisher URLs with advertisers to select from in order to choose sites for their ads to appear via the site targeting CPM ads. The change to the following is in bold:

Google disclaims all responsibility, and will not be liable to You, however, for any disclosure of that information by any such third party. Google may share non-personally-identifiable information about You, including Site URLs, Site-specific statistics, and similar information collected by Google, with advertisers, business partners, sponsors, and other third parties.

And now on to the Policy changes.

Alternate Ads
A small change has been made to the wording.

If you have elected to receive contextually-targeted ads, you can make sure that your advertising space is always being used effectively, either by targeted Google ads, or by your own choice of content by specifying an image or ad server of your choice.

Previously, the term content-based was in the place of contextually targeted.

Code Modification

A change has been made to this section, with the addition made in bold.

. AdSense participants are not allowed to alter any portion of the ad code or change the layout, behaviour, targeting, or delivery of ads for any reason.

I suspect this was added to give some extra emphasis due to the fact people were adding the extra javascript lines for hints, keywords, etc that are intended to be used by publishers with explicit permission from AdSense only.

This is being pushed out in a rolling update, like usual, so you might not see the changes right now. But keep checking and you will eventually see them today.

And that's all folks :) Interface changes post is coming up next!

4:37 pm on July 14, 2005 (gmt 0)

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Jenstar,

Thanks again as usual!

4:38 pm on July 14, 2005 (gmt 0)

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thanks Jenstar
4:25 pm on July 14, 2005 (gmt 0)

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Anyone else seeing the new interface and terms? Certainly looks different.
I really like the Top Channels button, so you can see your channels performance for the day.

When I click on the "Whats New" link though, I get a 404 "Sorry!

The document you have requested is not available. Please visit the AdSense Support home page to find answers to your AdSense-related questions. "

[edited by: madmatt69 at 4:30 pm (utc) on July 14, 2005]

4:29 pm on July 14, 2005 (gmt 0)

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nope... same old interface for me. perhaps you are part of a test of the new version. any other additions you can prepare us for?
4:38 pm on July 14, 2005 (gmt 0)

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I see a new interface, too. The only thing constant about AdSense is that it's constantly changing.

This change stops the AdSense Notifier for Firefox from working, too, BTW, because it can't scrape the info anymore.

Eric

[edited by: engine at 5:04 pm (utc) on July 14, 2005]
[edit reason] TOS [webmasterworld.com] [/edit]

4:56 pm on July 14, 2005 (gmt 0)

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yes, new interface, and no, the firefox thingy is not working any more..
5:15 pm on July 14, 2005 (gmt 0)

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madmatt69 –

I’m glad you like the new Top Channels button. We tried to incorporate the feedback we received from publishers when designing the new interface.

Also, I followed up with our product team regarding your observation about the “What’s New” link. They are in the process of updating this link, and it should be working shortly. Thanks for bringing this to our attention.

-ASA

5:26 pm on July 14, 2005 (gmt 0)

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Thanks for the update Jenstar, good work as always ;)

I'm not seeing the new TOS or layout yet, but that won't take long I guess.

5:26 pm on July 14, 2005 (gmt 0)

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now i am getting the new interface... tabs at the top make it look a little more like adwords. in any case, there are a couple of new features, but most are cosmetic.

the option is available to view channel data by individual-ad-unit, not just by page, but i am finding that the data is identical - maybe this distinction will only work for data collected from now on.

5:32 pm on July 14, 2005 (gmt 0)

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Yes, looks really nice. Since AdSenseAdvisor is here I'll chime in a small feature request :)

When changing the date range (say from today to current month) have it remember the sorting preference chosen.

Everything eles looks great.

5:37 pm on July 14, 2005 (gmt 0)

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Thanks Jen

--
Side note: The new ASA is refreshing with his/her/it's interactivity

5:19 pm on July 14, 2005 (gmt 0)

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I just refreshed stats and seen new design :)

Great!

5:22 pm on July 14, 2005 (gmt 0)

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yup, I saw it just now too! Looks good :)
5:23 pm on July 14, 2005 (gmt 0)

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New TOS too when you log in.
5:31 pm on July 14, 2005 (gmt 0)

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Don't think its quite got to me yet... perhaps they are still testing with a few accounts before they roll it out. That or the changes are so subtle my brain hasn't registered them yet!
5:41 pm on July 14, 2005 (gmt 0)

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love it
5:43 pm on July 14, 2005 (gmt 0)

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When changing the date range (say from today to current month) have it remember the sorting preference chosen.

Wasn't this already a feature they implemented?

Are you saying that in the new interface it no longer remembers your preference from when sorting the date range (I prefer the monthly view :)?

5:47 pm on July 14, 2005 (gmt 0)

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I'm seeing it now.

Looks better and more professional than the previous interface.

5:56 pm on July 14, 2005 (gmt 0)

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I don't like the new layout, showing all the channels and dates in all white background rows, instead white and grey rows. Different colors when there are lots of rows are easier to see.
6:02 pm on July 14, 2005 (gmt 0)

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I just felt sick when I logged into my account. An official document ahhhh what have I done wrong I thought. Now I'm aware its their terms and polices update so happily agreed sat back in my chair and sighed an almighty breath of relief.

Nice new fresh look as well..

6:08 pm on July 14, 2005 (gmt 0)

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I had the new look, now I am back to the old look. Very Strange.
6:27 pm on July 14, 2005 (gmt 0)

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The new look is better but my earnings decreased :(
6:28 pm on July 14, 2005 (gmt 0)

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mediaspree, meet sobriquet: [webmasterworld.com...]
6:40 pm on July 14, 2005 (gmt 0)

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ok - I approve - much neater somehow and seems to work a lot quicker. Thanks for the lowdown Jenstar.
6:49 pm on July 14, 2005 (gmt 0)

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Top channels is probaly most useful update that I've seen since I participate. If they add grey rows it will be perfect.

Good work Google!

6:53 pm on July 14, 2005 (gmt 0)

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Everything I would normally view with one click. Well done.
7:01 pm on July 14, 2005 (gmt 0)

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ASA,

Why remove the View Reports by This Week item from the pull down menu?

I don't know about others, but I was quite used to checking that. (Last 7 days report does not include today's report)

The Top Channels is brilliant, saves a quite few clicks.

7:01 pm on July 14, 2005 (gmt 0)

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Will tyake a few days to get use too but Looks nice ..I also like the top channels
7:08 pm on July 14, 2005 (gmt 0)

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I don't see the new interface yet, but I hear the Last 7 days report is not there?

I use it very much. It's so good to measure the progress week by week.

Please have it back if it is not there, in the new interface.

Thank you.

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