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AdSense updates their terms & policies

July 14, 2005 - all the new account changes & what they mean

     
4:34 pm on Jul 14, 2005 (gmt 0)

WebmasterWorld Senior Member jenstar is a WebmasterWorld Top Contributor of All Time 10+ Year Member



It's that time again :)

AdSense updated their terms as well as their policies today. And here is your complete update and rundown of all the changes, and what they mean to you.

First, let's deal with the terms.

The first change is in the bolded capitalized text immediately following "Google AdSenseTM Online Standard Terms and Conditions". The last line in the section has a new clause added to it, which is bolded below.

. IF YOU DO NOT ACCEPT THESE TERMS AND CONDITIONS, PLEASE DO NOT REGISTER FOR OR PARTICIPATE IN THE GOOGLE ADSENSE ONLINE PROGRAM.

1. Program Participation
Some changes have been made to this section, partially in response to the new AdSense for Feeds that is currently in beta.

The following clause has been removed:

(each a "Site") using Google's advertising serving and search technology

And in its place, the following regarding AdSense for Feeds has been added:

and the Atom, RSS, or other feeds distributed through such Web site(s) (each such Web site or feed, a "Site"). For the avoidance of doubt, any reference in this Agreement or the Program Policies to an individual “Web page”, “Web site”, “Web site page” or the like that is part of the Site will also mean feeds distributed through such Web site

2. Implementation and Operation of Ads and Search Results.

This section has a few small changes, the first which is bolded in the following sentence:

All content and Site-based Ads (and Ads served in response to end user clicks on and queries entered into Links, if any) shall be grouped by Google and displayed with Links (where applicable) to end users of the Site(s) as ad units (such groups of Ads and/or Links collectively referred to as "Ad Units") in standard formats as offered generally by Google from time to time, as may be described in the FAQ.

The second removes the bolded section of the following paragraph:

In addition, You agree that while You may display more than one (1) Ad Unit on each Site Web page, You shall not display any Ad Unit on a page that contains Ads associated with another Google AdSense customer (e.g., Your Web hosting company), unless authorized to do so by Googleor such other AdSense customer, if authorized.

This helps clarify the section of the terms that has been confusing, and gives AdSense the ultimate control over where ads by more than one publisher appear on the same page during a single page view. Previously, as long as you had permission of the other publisher whose ad unit(s) also appeared on the same page at the same time, you were permitted to do it. This change now means that you must seek Google's approval before two publisher's ad units can be placed on the same page together during the same page view. Many freebie web hosts run AdSense on the hosted sites, but also grant permission to their clients to place their own AdSense on the same page. Now, those clients would need to seek permission from Google to do so.

Lastly in this section, the following in bold has been added:

If You have elected to receive content or Site-based Ads, You further agree not to display on any Serviced Page any non-Google content-targeted advertisement(s).

6.Termination; Cancellation.

An additional requirement has been added to the sentence regarding the number of valid clicks a publisher must receive in order to remain an active publisher. The addition is in bold:

In addition, Google reserves the right to terminate without notice any account that has not generated a sufficient number of valid clicks on or valid impressions of Ads (as measured by Google) for a period of two (2) months or more.

This has been added due to the new CPM ads. Theoretically, a publisher could be earning money while not receiving a single click due to the CPM ads, so it makes sense to change the terms to reflect this new ad format.

11. Payment

Another change has been made to reflect the new CPM ads.

You shall receive a payment related to the number of valid clicks on and/or valid impressions of Ads displayed in connection with Your Site(s) as determined by Google for its participants in the Program.

15. Information Rights

Another small change has been made to this section, again to reflect the new CPM ads, and the fact that Google needs to share publisher URLs with advertisers to select from in order to choose sites for their ads to appear via the site targeting CPM ads. The change to the following is in bold:

Google disclaims all responsibility, and will not be liable to You, however, for any disclosure of that information by any such third party. Google may share non-personally-identifiable information about You, including Site URLs, Site-specific statistics, and similar information collected by Google, with advertisers, business partners, sponsors, and other third parties.

And now on to the Policy changes.

Alternate Ads
A small change has been made to the wording.

If you have elected to receive contextually-targeted ads, you can make sure that your advertising space is always being used effectively, either by targeted Google ads, or by your own choice of content by specifying an image or ad server of your choice.

Previously, the term content-based was in the place of contextually targeted.

Code Modification

A change has been made to this section, with the addition made in bold.

. AdSense participants are not allowed to alter any portion of the ad code or change the layout, behaviour, targeting, or delivery of ads for any reason.

I suspect this was added to give some extra emphasis due to the fact people were adding the extra javascript lines for hints, keywords, etc that are intended to be used by publishers with explicit permission from AdSense only.

This is being pushed out in a rolling update, like usual, so you might not see the changes right now. But keep checking and you will eventually see them today.

And that's all folks :) Interface changes post is coming up next!

6:44 pm on Jul 14, 2005 (gmt 0)

10+ Year Member



I have the new interface :-)
6:50 pm on Jul 14, 2005 (gmt 0)

10+ Year Member



just happened to me now - and my earnings are higher with the old interface - rollback!
7:08 pm on Jul 14, 2005 (gmt 0)

10+ Year Member



Much better interface.

Thks G

7:20 pm on Jul 14, 2005 (gmt 0)

10+ Year Member



New interface looks nice, I hope they will soon include stats for sites/pages that are not in channels..... Craig hopes and preys...
7:28 pm on Jul 14, 2005 (gmt 0)

10+ Year Member



This interface is looking fine. I like it.
7:28 pm on Jul 14, 2005 (gmt 0)

WebmasterWorld Senior Member tropical_island is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I now have the new interface - very classy.

It will take a little getting used to however I really like the content and search results together on the log in page.

Congrats Google!

9:16 pm on Jul 14, 2005 (gmt 0)

10+ Year Member



Yup, gota get use to it
10:08 pm on Jul 14, 2005 (gmt 0)

WebmasterWorld Senior Member jenstar is a WebmasterWorld Top Contributor of All Time 10+ Year Member



They roll the update out, so it is possible you might see the old one when you log back in again. Should be across all sites permanently by later today.
10:49 pm on Jul 14, 2005 (gmt 0)

10+ Year Member



Love the new look although it hasn't gotten my eCPM to budge upwards during the summer doldrums :-)
11:02 pm on Jul 14, 2005 (gmt 0)

10+ Year Member



Are we or are we not allowed to have an Amazon banner or Amazon content-targetted ad, for example?
11:13 pm on Jul 14, 2005 (gmt 0)

10+ Year Member



It'a about time Google put some of its billion$ into a nice design. The whole we're-just-a-couple-of-students look was realy getting old.
11:14 pm on Jul 14, 2005 (gmt 0)

10+ Year Member



Nice work, as always, Jenstar!

I love the new interface.

11:53 pm on Jul 14, 2005 (gmt 0)

10+ Year Member



Well, I couldn't comment on the new interface or the Terms of Service, because the Adsense page is down -- and has been for at least ten minutes (Minnesota). Came over here -- I suspect the server's overloaded with curious publishers!
11:57 pm on Jul 14, 2005 (gmt 0)

10+ Year Member



Thanks a lot Jenstar:)
1:41 am on Jul 15, 2005 (gmt 0)

10+ Year Member



As always, Thanks Jenstar!
1:47 am on Jul 15, 2005 (gmt 0)

10+ Year Member



New interface looks great too ...

Sadly though, in all of these changes, the code that is generated for the Adsense Search Box still generates 9 total errors when doing html validation a page that has the code incorporated ... I wrote a couple of notes to Adsense Support about this, and never got an answer :-(

2:00 am on Jul 15, 2005 (gmt 0)

10+ Year Member



One thing I've noticed so far is the that bolded bottom total revenue number is the first thing I see.

I know they colored the top left revenue number summary in green, and you'd think you'd look at that first, but I haven't been.

Is that just me?

6:19 pm on Jul 14, 2005 (gmt 0)

10+ Year Member



Just signed on and saw the new format. Very nice.

Hopefully, eliminating smart pricing is next on the G "to-do" list.

:)

6:19 pm on Jul 14, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Just noticed that.

Looks like it will make life easier.

6:41 pm on Jul 14, 2005 (gmt 0)

WebmasterWorld Administrator incredibill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I took a nap and when I woke up all hell broke loose, everything changed.

Maybe I should go back to bed until everyone sorts it all out.

7:12 pm on Jul 14, 2005 (gmt 0)

10+ Year Member



I want your schedule incredibill :)
2:01 am on Jul 15, 2005 (gmt 0)

10+ Year Member



Ditto
2:06 am on Jul 15, 2005 (gmt 0)

10+ Year Member



It's very intuitive and so much better.
4:22 am on Jul 15, 2005 (gmt 0)

10+ Year Member



Thanks Jenstar.

Question for all.

Can we have Searchfeed and Adsense on the same page?

4:51 am on Jul 15, 2005 (gmt 0)



thank you jenstar, for taking the time to outline these changes.
5:43 am on Jul 15, 2005 (gmt 0)

10+ Year Member



Interface is better but still needs work. There should be some option to customize/personalize it. Then the choice must be saved on server-side rather than the browser cache.

Nosmada, you can't. Use it for your alternate URL instead. Don't risk AdSense for those $0.001 clicks you'll get from SF.

7:03 am on Jul 15, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Okay I have slept over it.

Utter crap.

I check Adsense mroe than ten times a day, and after getting used to one design so much that I could do it blind-folded, heres a new one to learn!

Only good thing is the top channels.

I don't have any problem with the new additions, it's the deletions that get my goat.

Where's the This Week report? They have taken away some, and given something else.

Re-Design for the sake of re-design I call it.

(Oh I can get used to this too. I have got used to marriage after all.)

7:10 am on Jul 15, 2005 (gmt 0)

10+ Year Member



The new design is nifty, but I'd like it if there was some kind of way we could save a report as our default.

I'd like to have this month - by day (not channel) data come up when I log in rather than have to click a whole extra time.

A casual observer may suggest that I am lazy, but if you had any idea how many times I log in to check my stats you'd see that the extra click is causing a big strain on both my finger and my schedule.

And if that's not possible, at least it would be nice if the main page fit on a single screen. I have to scroll down just to see all the report options. Or, if somebody could beat the smart pricing gnome over the head I might be able to upgrade from my 14" monitor in a few months.

7:52 am on Jul 15, 2005 (gmt 0)

10+ Year Member



Its nice, but I have to scroll sideways..argh
8:06 am on Jul 15, 2005 (gmt 0)

10+ Year Member



hi catch2948..

I also have same problem as u.. but i solved it by removing all closing tags..

removed
</img>
</input>
</input>
</input>
</input>
etc...

but i still need an answer on how come they give errors... also is it violating the TOS to remove closing tags?

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