When bot traffic spikes (especially AI crawlers or “scraper” bots), it can drag down your Google AdSense revenue even if your human traffic stays flat. Why? Even though your real audience hasn’t changed, AdSense sees a lower-quality traffic mix and pays less per impression. Then Google reduces what advertisers are willing to pay across your inventory, not just for bot traffic. That directly reduces earnings, sometimes silently. Result: lower bids in the auction = lower CPC and RPM.
So, do everything possible to block unwantedbot traffic!
