New Full-screen Inline Ads Format For AdSense Publishers

[Niresh12495]

Today, we're announcing the release of full-screen inline ads to all AdSense publishers.

Full-screen inline ads are full-screen banner ads that appear inline with your content as a user scrolls the page. They appear below the fold in both Auto ads placements and responsive ad units.

[support.google.com...]

[edited by: not2easy at 10:18 pm (utc) on Aug 12, 2021]
[edit reason] formatting [/edit]

[mcneely]

LOL ... I noticed the ads seem to look fine on the phone, but how about a looksie on the desktop?

As an aside, I really should have suggested to Incredibill that WebmasterWorld write "target _blank" in on all of the outgoing links when the site was being rewritten RWD back in the day. Could've saved much wear and tear on my browser back button.

[NickMNS]

@mcneely RE: your aside, there is a setting in your profile to open link as target="_blank". You can also force the browser, right click the link and select "open in new tab".

[Achernar]

@mcneely You don't have target="_blank" on links in WebmasterWorld posts?

[NickMNS]

Back on topic...
This makes me uncomfortable (excerpt from the announcement):

You don't need to take any action. If you have suitable ad placements, full-screen inline ads will automatically start to appear on your site.

What is suitable exactly?
What if I like my ads the way they appear now?

[Dimitri]

From my understanding, you just have to NOT use responsive ads.

By the way, personally, I had always believed it was better for publishers to control themselves the size of ads.

[mcneely]

there is a setting in your profile

Got it -- Thanks

[mcneely]

I had always believed it was better for publishers to control themselves the size of ads.

A well placed ad works well for the publisher/advertiser as well as the end user/visitor. There's plenty of room on the page for both.
When I went in to the link posted above, I came away rolling my eyes real hard ... thinking that "here we go again" with that whole auto ad rubbish that Google put out a while back.
Full page "below the fold" is what got me. On the phone, a full page is but just a slip of paper compared to the desktop -- so we'll see what goes.

[NickMNS]

There's plenty of room on the page for both.

Not in this case!

It took me a while to really make sense of what was ad and what wasn't. Their gif isn't exactly clear, you don't immediately get a sense where the screen is, where article starts and stops and where the ads is. So I made a still screen-cap, and outlined the borders of the device in black. It's full page.
[imgur.com...]


I can see it now,
it starts with an Anchor ad,
followed by 300 x 250 ATF square ad.
Then a beautiful full page "5 tips to remove ear wax" ad!
Finally as the user scrolls away in disgust, bam! a pretty vignette.

But seriously. Will these ads appear frequently or will they be thinly distributed appearing maybe once or twice per user? If it is infrequent, then isn't that bad, not really much worse than an interstitial but if you scroll down a long page and every ad is a full page, then it's a different story. I guess we will have to wait and see.

[mcneely]

It took me a while to really make sense of what was ad and what wasn't.

I've got a multimedia site where Google gets to run wild with it's ads. Mostly kids visit the site, so I'm sure the relevant ads being served only enhances their experience. On that site, the ad count has gone from 6 to 9 - and the full across the page ads (there are 4 of them) are still only about 425px high.

I have a few other sites where the ads are fairly strictly controlled so as to not interrupt the actual flow of the content. Upper right side bar and the bottom main. 2 ads on each page of these sites (index page has no ads) is about all I'm willing to allow.

So far I can still distinguish where the ad begins and ends.

Fingers crossed of course going forward.

[Sgt_Kickaxe]

A full page ad lurking just below the fold that may get clicked accidentaly as people try to hurdle past it just doesn't sound smart to me, regardless of what it pays.

Let us know how it works out for you, (ie: you first)

[Niresh12495]

It is automatically placed into responsive adunits, there is not much we can do.

[bwnbwn]

To me this is click fraud. I've seen these ads pure fraud I'm sure clicks will go up due to customer no escape.
When I am forced to see one of these ads I close my phone browser.

[EditorialGuy]

I'm not a big fan of this format, but I've seen ads like these on major media sites.

Some might say "Google is forcing these on us," while others might say "I'm glad that Google is letting mom-and-pop publishers join the party."

[NickMNS]

I'm sure clicks will go up due to customer no escape

No escape? Just keep scrolling. As such, they are less invasive than interstitial ads (vignette's), that require a click to close action.

Some might say "Google is forcing these on us," while others might say "I'm glad that Google is letting mom-and-pop publishers join the party."

Yes. Not sure I can decide which camp I am in though.