My clawback has been 25% or more for the past three months. I cannot figure out why, though I've made changes in some areas and nothing happens. Even tried to contact G. You know where that went. Crickets.
Also, lately, the numbers are just plain silly. Yesterday, I have X.xx with 12 clicks at about 10:30 at night. I get up this morning and check, 39 clicks but only X.xx plus about 40 cents. So, 27 clicks, well, you do the math.
But, today, with just 5 clicks, I'm nearly double yesterday's total. I think Google makes it up as they go along. I really believe they have a throttle, which tells the algo, "hmmm, this guy is making too much, slow down," or, "hey, he made XXX.xx last month, but we're way behind that, so move it along."
Seriously, I cannot make heads nor tails of my metrics, so I've stopped bothering.
My new methodology is to look at my "estimated" earnings, cut that in half, and figure on actually making that. If my clawback is less than 50%, I'm very pleased. Preconditioning myself to avoid disappointment. I guess that's how the new post-Covid, build back better, Klaus Schwab world works where "we own nothing and we are happy."
