joined:Apr 3, 2002
In true Google style, they had to turn everything upside down for the umpteenth time this year. They decided that removing the text-only option in display ads is best for all of us. In 10 years, image ads have never performed well on my website. I despise the new creative limitations, the ugly grey background that surrounds the tacky display ads, and my RPM/CPC/Revenue are down at least 50% since late June (especially on desktop devices).
Link ads have also performed very well for me, but now they appear in all lowercase type. I suppose I can live with the lowercase format for link ads, but I am wondering if there is a way to "force" text-only for display ads. I am seeing other websites that seem to have mostly text ads, but those websites could be using Ad Manager or some such. Heck, I don't know... it's all so damn confusing now that I'm on the verge of giving up on Adsense altogether.
After reading through their confusing documentation, I am left with more questions than answers. I guess my primary questions for now are:
1) Google brags about the benefits of AMP units, obviously intended for AMP pages, but I'm wondering if AMP units can be used on traditional html pages and if they really do have performance-enhancing properties that might help boost revenue.
2) Somewhere in their nauseating documentation they claim that text-only ads can be achieved to a greater extent by using in-feed ad units. Can in-feed units be used on standard posts/pages (does it even matter)?
If any of you guys can offer some tips/suggestions/clarification, I would really appreciate your help. Like many of you, I am fed up with the continuous turmoil, coding bugs/glitches, unnecessary platform changes, etc., that Google feels to compelled to inflict upon us a few times each year -- as our livelihood suffers.
On that note, I hope everyone is having a wonderful Thursday morning :)