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Big Ad Changes Coming - Email

Changing Formats

     
2:55 pm on May 30, 2019 (gmt 0)

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I got the email this morning.
"Important changes to your Google AdSense ad units."

"We're investing heavily in understanding the best ways to increase user interest in ads and how our ads perform. As a result, our formats are constantly being updated and improved. You may have noticed these new types of ads showing up on your sites."

"We’re committed to continuously investing in the modernization of our advertising products. As a result, there are some important changes we're making to some AdSense features that you have used or configured in the past. Your Ads tab will be updated in the coming weeks to reflect the following changes:

1. Ad sizes
We've made it easier to create and manage ad units. All ad units will be created Responsive by default to adjust to different screen sizes on mobile and desktop for increased performance and flexibility. If you do need further customization, you’ll still be able to create custom sized ad units.

2. Ad types
We’re moving towards richer ad formats, phasing out text-only and display-only ad units to further improve user experience, and to fully reflect the pool of ads we have in the market. As a result, the "Text ads only" and "Display ads only" ad units in your account have been renamed to “Display ads” and from early 2019 will be updated to serve all ad types.

3. Text ad styles
We’re deprecating text ad styles for "Text & display ads" ad units. From now on, you won’t be able to create ad styles for your new ad units. Your new ad units will have Google-optimized text ad styling. As this feature is being deprecated, your existing ad styles will also be optimized by Google in the following months. For customization and improved user experience, you can use native ads on your site.

4. Simplifying “If no ads available”
We’re continuously working to increase the quality and safety of our ad network and reduce the number of malicious ads that enter the AdSense network. As a result, we're removing the “If no ads available” option and we’ll be defaulting to collapsing the ad space or showing a blank space instead. If your current setting is a color or another URL, it will be updated in the near future your current settings will stop serving in the near future.

5. Experiments
As a result of the above changes, we're also removing obsolete ad unit setting experiments. Any active ad unit experiments will stop in the following weeks. In conjunction with this, we are removing the experiments report from the Reports tab. For remaining experiment types, aggregate metrics will still be available in the experiment details page.

6. Synchronous code
Changing your ad code type to synchronous in your AdSense account won’t be available anymore. If you do need synchronous ad code, you can still manually update your ad code using this guide.
To tell us what you think, visit the Ad units page and click the Feedback button in the main navigation bar. We’re looking forward to receiving your feedback!"

(Numbering, Spacing, Bolding and Increased font sizes added by me, for clarity.)
5:39 pm on June 2, 2019 (gmt 0)

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@Dimitri You are extremely rude and I don't see a reason for that. Maybe you could read some "tuto" how to be polite. Back to topic: It's just unbelievable that thousands of programmers and PhDs of all sorts can't make software that works without asking for users' help all the time. Background: working with hardware and software systems since early 1980s, so I read my share of "tuto."
5:50 pm on June 2, 2019 (gmt 0)

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Kiddies ... always read the posts two ways ... one way serious, the other way humorous. Sometimes humor is taken the wrong way. Sadly, joking about adsense no longer seems possible as so many are hurting.

For me, if your thumb is throbbing, stop hitting your thumb with the hammer. IE. Do something different.

G is simplifying (and taking more control) of display of ads, regardless of publisher. This is actually a logical step and one folks will just have to deal with.
8:56 pm on June 3, 2019 (gmt 0)

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My opinion, these changes are in right direction, but I am afraid there is scene behind these change moving more to automation.

1) Ad sizes - who cares about static 728x90. It's unusable on modern designs. You cant display: none, you cant modify width. You can just place the banner as it is (what u do with this unit on 400px width screen?). On all of my websites I am using responsive ads and modifing they width and height with CSS on classic formats. One unit, I can show 970x250 on large, 728x90 on medium and 300x250 on mobile screen. Thats is effective and in terms of adsense. You don't even have to use JS, which is generally not allowed.

2) Not important.

3) Text ad styles was ignored last 2 years anyway, so they just announced it officially. I don't agree with this change. Colors combination had a huge impact on CTR and I am really sure Google automation can't optimize it as me.

4) They don't want show another ads :)

5) Zzzzz

6) Async code is much better, it's welcomed.

As i wrote, what I feel is the way the Adsense goes is automation. And as somebody write on this topic, very fast come day, when u just turn Adsense on and everything will be AUTO. And u cant change anthing, same as Google Adwords, where everything will be auto. So advertisers just add website, budget and click button BRING ME SOME TRAFFIC. And on publishers side there will be auto atds BRINGING SOME TRAFFIC.
9:33 pm on June 3, 2019 (gmt 0)

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All ad units will be created Responsive by default


It is unclear to me: do I have to change all my fixed size ads code, or will they automatically become responsive, even if I leave e.g. width:728px;height:90px in the current ad code?
7:30 pm on June 4, 2019 (gmt 0)

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Don't forget about the "ads.txt" file they want in root these days.
8:18 pm on June 4, 2019 (gmt 0)

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It is unclear to me: do I have to change all my fixed size ads code, or will they automatically become responsive...
I don't know the answer per Google, but personally I decided to go through all my old code, some ad code going back 10 years, and updating all ads. I updated sites to responsive but at the time didn't redo all the adsense code like I should have.
2:21 am on June 5, 2019 (gmt 0)

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Dumb question: Do these changes mean that, in effect, all the different ad sizes we've known and used over the years -- 300x250, 160x600, 300x600, etc. -- are going away, to be replaced by responsive ads?
3:21 am on June 5, 2019 (gmt 0)

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You can let Google decide or you can still be in control. You just have to tell your responsive ads to only adopt those specific dimensions with CSS media queries. Say, between these screen sizes, I want my ad to be 300x250. Between these other screen size, it should be 300x600, etc.

You need a bit of CSS knowledge but Google provides examples. [support.google.com...]
4:33 am on June 8, 2019 (gmt 0)

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Read through this whole thing and can't believe nobody mentioned how they're pushing amp amp amp.
4:53 pm on June 8, 2019 (gmt 0)

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... nobody mentioned how they're pushing amp amp amp


Stripping the ads and ignoring CSS is what AMP seems to be the best at -- Good on Google LOL ...
2:11 am on June 13, 2019 (gmt 0)

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Dumb question: Do these changes mean that, in effect, all the different ad sizes we've known and used over the years -- 300x250, 160x600, 300x600, etc. -- are going away, to be replaced by responsive ads?


A good percentage of impressions in responsive slots still go towards showing display ads provided by advertisers in the standard IAB ad sizes, and I don't see that changing - advertisers will arrive with their own designed graphics in industry standard sizes and Google will still be happy to sell those slots.

Given that publishers wanting fine grained control still can, using CSS, specify their ad sizes precisely, I see this change as more about simplifying the process for publishers by disconnecting them from the choice of ad size if they don't want that level of control.

I don't think I'm breaking any rules to say that the vast majority of my revenue is from mobile, so responsive is an absolute must, the old non-responsive ad units severely limit you if your site needs to support mobile at all much less mobile-first. I mean, you could if you want design for mobile-*only* - or I guess, rig up some complex server-side mobile browser detection like it's 2005. But Google's responsive units, combined with their official support for some CSS modifications, provides enough flexibility to be able to do what you want, for the most part, in terms of implementing responsiveness.
2:53 am on June 13, 2019 (gmt 0)

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Honestly, I didnt even know AMP was still a thing : /
6:04 pm on June 13, 2019 (gmt 0)

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Read through this whole thing and can't believe nobody mentioned how they're pushing amp amp amp.


Probably because amp is quickly going down the plug hole.

The implementation of amp was amateurish, and, in my opinion, largely untested in many aspects before it went live. Typical Google.
1:41 pm on June 17, 2019 (gmt 0)

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I'm seeing the new changes today.
2:57 pm on June 17, 2019 (gmt 0)

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Way better imo. The layout is finally modernized.

I hated that existing ads couldn't be modified, which led to a huge archive of ads. That's no longer an issue as an ad can be changed to whatever format and size google allows.
9:51 pm on June 20, 2019 (gmt 0)

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Bid Types: This change essentially means that you have to accept CPM bids for content and earn per impression. Previously if you disabled all ad networks except Google adwords and you did not allow images you would get 100% CPC revenue. Forced image/text units means you will now get a mix of the two.

My site does extremely well with CPC and extremely poorly when paid per thousand impressions in comparison. It's not even close. 1000 impressings CPM might pay $5 where CPC might pay $195(not exact numbers). I took a lot of time to A/B test and if forced to get paid by CPM i'm looking for the next best ad company who pays by CPC, it's as simple as that.

Why can I not simply decide what bid types I will accept or reject?
3:32 pm on June 21, 2019 (gmt 0)

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@JS
Ditto, ditto, ditto.
Way back when, I "opted out" of all CPM ads. CPC was over $1 per click, and CPM was about $0.005 per impression.
SOMEHOW, I got "opted back in". I HATE IT! All your real estate is now FREE!

We are ALL headed for the pit of despair, with no control over ANYTHING.
You realize that this can't continue, right? Webmaster rage is rising. I wonder when it will peak?
Remember peak oil? 1979. How about peak webmaster rage? 2019?

"All your base are belong to us." ... Mr. Gorg (Google borg)
.
8:08 pm on June 21, 2019 (gmt 0)

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With regard to the CPM -- It appears that we'll have to step up our traffic game a bit
9:21 pm on June 21, 2019 (gmt 0)

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With regard to the CPM -- It appears that we'll have to step up our traffic game a bit


Chuckles ... with all the noise on the web these days ... where is that traffic going to come from?

Also bear in mind that much of the new traffic on the web does not have a common language (there's a bunch of them out there) and might never see your stuff in the first place.

Things have changed. Not all of the changes are for the better. Elsewhere there's reports of a new Chrome extension that dismisses all but the top 5,000 websites ... are "you" already in the top 5k and thus don't have to worry about THAT? (And how does g pick the 5k winners?)
6:56 am on June 22, 2019 (gmt 0)

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with all the noise on the web these days


LOL ... noise

About the only noise I hear is social walled gardens filled with human cattle mooing around waiting to be fed, and sites seen that haven't been updated since OMG
Contrary to popular belief, people still look at the internet. They may start at their Twitter, but after their first morning cup, they hop out of the Twitter to see what goes on the net -- Pulling traffic from social is so easy that a caveman can do it.

Webmasters have gotten too used to sitting around waiting for the Gorg to hand over the traffic and the money associated with that traffic --
Times have changed -- Now were back to having to get our own ... just like we did back in the bygone days
1:56 pm on June 24, 2019 (gmt 0)

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After June update a lot of mistake from adsense
8:01 pm on June 24, 2019 (gmt 0)

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@otnix ... Welcome to Webmasterworld!
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