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February 2019 AdSense Earnings & Observations

     
10:42 am on Feb 1, 2019 (gmt 0)

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System: The following 11 messages were cut out of thread at: https://www.webmasterworld.com/google_adsense/4931822.htm [webmasterworld.com] by martinibuster - 2:40 pm on Feb 1, 2019 (utc -5)


You have to laugh. Eight clicks today for 9 pence. Six of those clicks were worth nothing and only two clicks actually paid any money. This type of thing happens every day - many clicks pay nothing and when a click does actually get paid it is for a paltry amount. My total Adsense earnings for the ENTIRE month of January 2019 were only slightly more than ONE average DAY'S earnings in December 2012. I actually stopped doing any more work on my web site a few months ago and will now start removing Adsense (again). It's completely dead and a monumental waste of time. I'm going to try my luck with YouTube, but it takes a while to get subscribers and watch time.
1:47 pm on Feb 1, 2019 (gmt 0)

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I don't know what Google are playing out. For years and years and years my clawback has been extremely minimal, never above 1%. However, December's clawback was about 10% and now January's finalise payment has a 14% clawback. Absolutely p***ed off

It looks as though every time I get an above average daily I can expect a huge clawback at the end of the month because that seems to be the trend for the last couple of months.

[edited by: Ironside at 1:50 pm (utc) on Feb 1, 2019]

1:48 pm on Feb 1, 2019 (gmt 0)

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What's worse is seeing $5 drops here, $3 drops there AND then seeing $300-$400 clawbacks at the end of the month.

I'll tell you what is the worst case scenario. But first let me say that one is stressing for nothing by focusing on the clawbacks, specially the real-time clawbacks. It is abundantly clear that the amount shown on the AdSense dashboard are "Esitimated Earnings". In otherwords subject to change. The money was not yours, it never was and it never will be. It is like going to a store and seeing a product on sale for $100 or 50% off the manufacturers suggested retail price. Wow what a deal, the only thing is that the item has never sold for the MSRP so the 50% off is really meaningless. If the next shop is selling the same item at 80$ (60% off the MSRP) then one would be over paying for the item buy purchasing it at 50% off. Overpaying by 20%.

This Jedi mind trick is called Anchoring Bias. See here: [en.wikipedia.org...]

Now there is a reason to stress the bigger month end clawbacks, and that is that these can be sign a bigger issue that needs to be addressed, mainly invalid click activity.

Assume that Adsense didn't take the clawbacks, the simply let invalid activity pass giving the publisher the benefit of the doubt. That would work if the clawbacks are small and infrequent, but at some point the cost of the clawbacks would be such that the AdSense would need to act. The only action remaining is to suspend the account, the worst case scenario.

So for each time you see a clawback, one can think off it as positive, because that last clawback could have been the straw that broke the camels back and caused your account to be shutdown.

Now after this rant I'm going to check my account to find that AdSense clawbacked half my earnings (lol - schadenfreude)
1:51 pm on Feb 1, 2019 (gmt 0)

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Well I checked my account, and the balance did show-up but the clawback was marginal <1%. So no schadenfreude for all of you.
2:50 pm on Feb 1, 2019 (gmt 0)

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Same here, 20% clawback for January, never got such a high invalid activity as they say.. always was around 1-3%.
3:49 pm on Feb 1, 2019 (gmt 0)

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My clawback was a bit higher than usual this time at around 3%. Usually it's around 1%. Still, I can live with it, and my earnings were way better than last year.
5:15 pm on Feb 1, 2019 (gmt 0)

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The page RPM dropped with 60% in comparison to December and November. Just horror if I would depend my earnings only at Adsense. Today Ä17 at 70,000 pageviews. It's ridiculous and with using AdWords I've to pay only 5 or 6 euro cent each click. There's something wrong with advertisers but I only see big brands like Tesla, foreign banks, insurers and other good finance advertisers.
5:18 pm on Feb 1, 2019 (gmt 0)

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@Nickmns, funny statement about clawbacks that the money was never yours but as advertiser using AdWords I never got money back at the end of the month so where do those clawbacks go to?... Google? But the money was not theirs but of their advertisers.
6:04 pm on Feb 1, 2019 (gmt 0)

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as advertiser using AdWords I never got money back at the end of the month

But you were probably never charged for it, either. Just like publishers are not paid right away for every click, advertisers most likely are not charged right away either. At least, that's what I'm assuming. I can't imagine Google takes your money, claws it back from publisher payouts and then just keeps it.
6:42 pm on Feb 1, 2019 (gmt 0)

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Lol so why does advertisers never get a refund like publishers get clawbacks?

Funniest I've ever had with AdWords was 1 impression and 2 clicks... I messaged them how it was possible. Answer was that a visitor probably clicked my ad, returned to previous page and clicked again. A publisher would lose the revenue but an advertiser loses 2 clicks on 1 impression.
6:57 pm on Feb 1, 2019 (gmt 0)

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Funniest I've ever had with AdWords was 1 impression and 2 clicks... I messaged them how it was possible. Answer was that a visitor probably clicked my ad, returned to previous page and clicked again. A publisher would lose the revenue but an advertiser loses 2 clicks on 1 impression.

Are you sure the publisher would lose the revenue? Is there a rule that says an advertiser will only be charged for a single click no matter how many times the same user clicks on their ad? Maybe the user legitimately clicked on it twice.
8:05 pm on Feb 1, 2019 (gmt 0)

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And with just one impression? It doesn't seem strange and it's ALWAYS in favour of Google. I don't believe in coincidence but I do know if Facebook or for example Amazon becomes a serious contender they could beat Google in binding publishers but there's a lack of competition with networks.
5:06 am on Feb 2, 2019 (gmt 0)

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Clawback for me was 2.3%.

December for me was a good month, 1% up on last year with less PV. January was down 16% vs 2018, but again with less PV...so comparatively, it was about the same. Last 4 days of January were terrible though - I saw some CPC average figures that I hadn't seen for years.

From all the years I've been using Adsense, I long ago decided Google itself seems to decide how much it thinks I should make. Over the years I have looked at the clicks/pv trends and noticed a lot of 'coincidences' and corrections. And I'm not a small site - I've generated 430,000,000 Impressions with adsense.
8:26 am on Feb 2, 2019 (gmt 0)

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I can't imagine Google takes your money, claws it back from publisher payouts and then just keeps it.


Why? Because they are nice bunch of friendly people who do no evil?

Is there independent audit available?

My January earnings are up 25% YOY but pageviews up by 85% and I started blocking low quality traffic (India, African countries, etc)

My CPC dropped by 60% on January 14 - why? From one day to another, drop of the F cliff. Why? Finance niche which is not seasonal.

I bet you $1000 that they will report record breaking profits in two days.
9:31 am on Feb 2, 2019 (gmt 0)

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Well, for me January 2019 was as expected ~11% less than Jan 2018.
No big clawback here.
February has 28 days only and starts with the Superbowl show, so no US traffic.
14 will be the climax.
11:24 am on Feb 2, 2019 (gmt 0)

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Hello, did someone notice adsense statistics on analytics ? It seems that now, we FINALLY have link ads on it !
It started in the middle of january, and now I can see what page brings in the revenues.

Maybe that would explain what happened with our CPCs and such. Wait and see.
11:58 am on Feb 2, 2019 (gmt 0)

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Saw my biggest clawback of 6% in December, which worried me slightly, so I'm glad it's now back to normal at 1.5% for January. Other than that, January saw a 15% increase in revenue compared to last year, but it's going to be a slow run down-hill from here until Summer's over.
9:44 pm on Feb 2, 2019 (gmt 0)

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I honestly think the first 1-3 months of the year are slow for most of my sites(tech industry) and relatively we get less traffic, less clicks and eventually lower CPC, CPM drops as well but usually its higher than the CPC around this time. Potential advertisers switch from CPC to CPM in order to save money after spending big in the last few months of the previous year.

I have noticed this pattern for the past 4-5 years. Usually things start to pick up mid to late February/early to mid March. If anyone else is in the tech/server/programming industry can confirm this, let me know.
9:48 pm on Feb 2, 2019 (gmt 0)

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The stat is stuck in the last few hours = Super-bowl effect.
2:52 am on Feb 3, 2019 (gmt 0)

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Last week of jan 19 was good for me, i was started to get some good earning not same like nov, dec but better then start of jan, But from last 2 days(start of feb) cpc is very worst for me. Hope to it bounce back soon. thr is not much deduction of the jan month earning on my adsense.
4:56 pm on Feb 3, 2019 (gmt 0)

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My january clawback was 0,3% which is more then good. But my earnings in january are terrible. CPC, CPM and also CTR were very low.

February is also very bad. Usually price of one click is 0,04 euro, now in february is around 0,01. Its basicly useless to work not.. :( Hope march and april are going to be better..
5:16 pm on Feb 3, 2019 (gmt 0)

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This month has got off to a terrible start, though much like January. I think AdSense is coming to an end for me
8:11 pm on Feb 3, 2019 (gmt 0)

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First weeks of January where okay, not as good as December but that's always the same. Last weeks and first days of February where just awful. I can't believe some are backing up Google/Alphabet like the lack of support and that Google has enough documentation. How much does it cost to use about 10 employees for support at the Google Forums like Adsense or Admanager? Now we get 'support' of everyone who thinks to know the solution.

Well, today is the first day in weeks with normal earnings and with normal amount of visitors, hopefully it turns normal again.
8:50 pm on Feb 3, 2019 (gmt 0)

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I think AdSense is coming to an end for me

That sucks, thought it was going uphill for you. Have you looked closely at your traffic and ad placements to find a possible reason for the increased clawbacks?
9:09 pm on Feb 3, 2019 (gmt 0)

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Anyone else seeing "failed to render creative" in the ARC?
12:12 pm on Feb 4, 2019 (gmt 0)

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What's "ARC" ?
12:33 pm on Feb 4, 2019 (gmt 0)

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Advertising review center? Yes and I've blocked few ads... also something that's unbelievable with a big company like this. They should autodetect bad ads. I've also blocked ads that where uploaded within wrong sizes, like a rectangle 300x250 in a 728x90 so you see a lot of white space.
2:12 pm on Feb 4, 2019 (gmt 0)

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PLEASE HELP! I have had big ads in text , now they changed the size to smaller size.

The size of ads was like about 790x257 and now is around 790x98

Hot to change that? I can send you a few images in inbox.
3:29 pm on Feb 4, 2019 (gmt 0)

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@Jori Ad review centre
10:05 pm on Feb 4, 2019 (gmt 0)

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My RPM is all over the place at the moment. Iím trying to figure out if Iím on the cusp of a higher revenue ads bracket or something. The last couple of weekends Iíve had traffic spikes, then on the monday I get some high value ads on the site that pay much better, then I sink back down again for the rest of the week.
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