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December 2018 AdSense Earnings & Observations

     
10:12 pm on Dec 1, 2018 (gmt 0)

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November 2018 was great, now let's see how December 2018 will treat us.
3:35 am on Dec 2, 2018 (gmt 0)

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It's starting off pretty good. But there is only about two maybe three weeks of this left. Then we get few weeks break and we start all over again making changes and tweaks in preparation of November 2019....

November was pretty good from an RPM perspective, but since my traffic took a hit August/October the increased RPM wasn't enough to make up the difference. The bottom line in this business is that traffic is everything. You can tweak ad placements, play with colors do all kinds of things, and that may well help squeeze out a few more pennies of RPM, but it will never be able to make up for traffic.
6:37 am on Dec 2, 2018 (gmt 0)

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Decent start.
9:17 pm on Dec 2, 2018 (gmt 0)

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Adsense is normal this Weekend, but Adx has crashed (eCPM).
11:23 am on Dec 3, 2018 (gmt 0)

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December 2 was really good. Only had 25 clicks but at 38p CPC added up to not a bad day is earning for me. November was quite good, exceeded October's earnings by about £20 stop
5:47 pm on Dec 3, 2018 (gmt 0)

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Yesterday was good, today is slightly lower.
7:03 pm on Dec 3, 2018 (gmt 0)

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Yesterday was really good but today really sucks so far.
12:36 am on Dec 4, 2018 (gmt 0)

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December is my record on lowest earnings ever (since 22 nov). Never in all the years with Adsense got this low earnings, quite surprised.
5:48 am on Dec 4, 2018 (gmt 0)

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Adsense was surprisingly good Monday, but Adx is crap!
How and Why Monday?
3:38 pm on Dec 4, 2018 (gmt 0)

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@explorador

Me too. Since the beginning of this month I have got 65085 ad impressions, 725 clicks and 27,26 Euros. I wonder what kind of crap ads are my visitors watching. It's embarrassing, at least.
Lost my hope completely. One more month like this and I'll start removing Adsense code from most of my pages.
4:03 pm on Dec 4, 2018 (gmt 0)

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@Malanje your website obviously receives a lot of visitors. I've only had 78 clicks this month so far and I am at £20.85. Could it be that your website niche is not generating high paying ads? Also, a website well may get a lot of visitors that click on ads but that doesn't necessarily mean that's going to generate money for the person who owns the ads. So they are probably whacking extremely cheap paying ads on your website knowing full well that advertising for next to nothing.

What's the difference between traffic from desktop and mobile on your website? Most of my traffic comes from mobile users, probably over 70% every day. If you look at my website on the desktop then you won't see an awful lot of ads. In fact, on most pages, I've only got one 728 link advert just underneath the menu. I've got one or two banner ads on some of the other pages but that's it. However, I do have some of those mobile ads which will only appear on a mobile phone. From what I can gather, a lot of my money actually comes from mobile viewers. Have you tried minimising the number of ads on each page and see what happens? I now believe that less is better. If you've only got one or two ads on a page then advertises may be willing to pay more money for the space.
6:13 pm on Dec 4, 2018 (gmt 0)

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@NickMNS,
The bottom line in this business is that traffic is everything. You can tweak ad placements, play with colors do all kinds of things, and that may well help squeeze out a few more pennies of RPM, but it will never be able to make up for traffic.

I agree completely. I've always said that as long as you have traffic, there's always hope. But without that traffic, you're done. My site's average CTR is only 2%, so I need a hell of a lot of traffic to generate decent earnings.

The last week of November for me was outstanding with AdSense, with some of the highest earnings in recent memory. I was expecting more of the same between now and Christmas, but so far it hasn't happened. Earnings yesterday were down 34% over last week, and today is not looking any better.
6:49 pm on Dec 4, 2018 (gmt 0)

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December has started off disastrously for me, so far 50% of 2018, and today has been almost a non-starter with a huge 5p.

The ads I see seem to be ok however, obviously, I have no idea what others are seeing.
7:12 pm on Dec 4, 2018 (gmt 0)

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My earnings are roughly the same so far this month compared with December 2017, But the problem with that is, my traffic is actually up 20% over last December. So, 20% more visitors but the same AdSense earnings. Can't pay my bills with traffic numbers.
9:06 pm on Dec 4, 2018 (gmt 0)

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@Ironside

In fact, these numbers do not belong only to one site. They are five in a certain niche, each in a specialized area within that niche.
Most of my traffic also comes from mobile users. Mainly Portuguese and Spanish speaking regions. I have three ads and three units of ad links per page. I have tried reducing them for a month without success.
My problems started on March 15th and are worse than ever.
For the same first days of December last year, the numbers were very different: 156,000 impressions, 2,100 clicks and 231 euros of earnings.
I think all the countries I target are in the process of smartpricing because the average CPC is now 0.04 euros and was 0.12 euros last year. I've never had any "clawback" due to invalid clicks or policy violations.

I use statcounter and have it white listed in Ublock Origin. I use to pay attention to the ads there. Many times I watched an awful ad with blinking borders with a small logo @aldaniti asking about how many triangles or squares do we see. I bet it also happens with the visitors to my web sites. I know that they use other ad networks but I am almost certain these ads come from Adsense.
9:22 am on Dec 5, 2018 (gmt 0)

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I wonder when will we see the final figures and clawback for November?
11:16 am on Dec 5, 2018 (gmt 0)

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@Mentat - I had mine on the 1st, clawback about 0.5%
3:06 pm on Dec 5, 2018 (gmt 0)

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@RedBar,
Same here. My earnings were finalized on the 1st, and clawback was less than 1%.
3:19 pm on Dec 5, 2018 (gmt 0)

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Here as well, on the 1st and 0.7% clawback.
5:26 pm on Dec 5, 2018 (gmt 0)

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Is anyone noticing a delay in stats reporting? My sites average over 100 clicks a day, it's noon here and I have 11 clicks to show for even though traffic is normal.

Something is off somewhere.
6:31 pm on Dec 5, 2018 (gmt 0)

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Less than 1% clawback. November was good. December looks dull.
6:38 pm on Dec 5, 2018 (gmt 0)

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Is anyone noticing a delay in stats reporting?


My metrics are way down today however I assume the G H Bush funeral may have something to do with this?
7:45 pm on Dec 5, 2018 (gmt 0)

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No sign of any drops or delays in reporting here, and most of my traffic comes from the US. Traffic is actually up nearly 30% from what it was a year ago. AdSense isn't, but traffic is.
2:30 am on Dec 6, 2018 (gmt 0)

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Google Adsense reporting has stopped here for over 3 hours now...
2:47 am on Dec 6, 2018 (gmt 0)

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My stats are frozen too. Itís been about 3 hours
3:51 am on Dec 6, 2018 (gmt 0)

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Same here, no changes for a few hours.
4:01 am on Dec 6, 2018 (gmt 0)

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Oh good, it's not just me then. Same problem here.

[edited by: Cralamarre at 4:10 am (utc) on Dec 6, 2018]

4:01 am on Dec 6, 2018 (gmt 0)

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Yep, something is broken.
4:08 am on Dec 6, 2018 (gmt 0)

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Is anyone else seeing ads not appearing on their pages? I'm seeing a lot of blank spaces where there should be ads on my site. Not sure why.
4:21 am on Dec 6, 2018 (gmt 0)

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Just saw it on some pages that get viewed very rarely, which I think is normal, but ads are appearing on the popular pages. I'm only seeing the delayed reporting problem. Not seeing any problems with ad serving.
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