My seasonal Christmas drop has, up until today, been better than expected, with yesterday's earnings nearly twice as much as the same day last year. But today is definitely starting out slow. Traffic is doing a bit better than yesterday, but earnings are down.
It's been strange on my end, in a good way. Christmas day was my second best day of the month, traffic was way down but somehow I managed to get a few big clicks. I have managed to earn more this month so far than for the same time last year despite getting only 60% of the page views.
Today my RPM is trending at the average level, so things appear to be going back to normal.
AdSense has been teasing me all day, giving me some decent earnings and then taking them away an hour later. I've spent the day bouncing between "Things are very slow" to "Oh wait, things are looking better" and then "Nope, slow again".
With almost 12 hours of a Googleday for me I am seeing hardly any traffic today, now whether that's because there is little widget traffic about or the appalling state of the SERPs in my sector is another thing altogether.
Another day of watching AdSense earnings rise and then fall. At least AdSense is much better now at doing the clawbacks in a more real-time fashion, instead of waiting until the beginning of next month to clawback a large amount all at once.
December was really strong, one of the strongest months ever, but revenues are dropping rapidly back to earth for the past couple of days. Traditionally it goes completely into the toilet on January 1, so we'll see. Still, for the month, no complaints.
@engine, I agree about long-term patterns being more important, and I don't usually comment on day-to-day earnings.
The only reason for my interest in day-to-day earnings at the moment is because last year, my earnings dropped significantly during the days between Christmas and New Years. That was expected. But then, they never recovered at all in January, which was unexpected. Last January was the worst earnings month I've had in years. So at the moment, I'm looking for evidence (and hope) that this January will not be a repeat of the last one.
So far, AdSense earnings after Christmas have been better than expected, so that's good. I just hope it continues.
I agree with Cralamarre, last year at this time the Brand-Safety update kicked in and sent my (and others) earnings into a tail spin. I have been watching the day to day to see if these trends repeat. So far they haven't. This year, for me at least, everything is steady and in fact far better than expected. My earnings for the year are only about 15% down versus 2017 and that despite losing more than half my traffic in the March and then Augustish updates.
Now If I could only recover some that traffic in 2019, I would be doing quite well. But... I'm not holding my breath.
@NickMNS, since we're both in Canada, the value of the Canadian dollar vs the US dollar is considerably lower now than it was at this time last year, so I'm sure that has something do with our improved earnings. Whatever is affecting the Canadian dollar, I hope it continues :)
My clawback December's earnings has been the highest than I can remember for a long time. 7%, which equated to about £10 in earnings taken back. I'm hoping that they may change that will a day or two because my clawback is normally much less than 1%.