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December 2018 AdSense Earnings & Observations

     
10:12 pm on Dec 1, 2018 (gmt 0)

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November 2018 was great, now let's see how December 2018 will treat us.
6:27 pm on Dec 26, 2018 (gmt 0)

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Traffic and earnings dead thanks to holidays.
5:32 am on Dec 27, 2018 (gmt 0)

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I was expecting a bigger drop in revenue this Christmas, but the big drop seems to be today, as CPM finally plummeted on Adx.

It seems December it will be a record month, after all.
3:13 pm on Dec 27, 2018 (gmt 0)

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Yesterday was not to good (Boxing Day here in Canada) but today is really bad so far, guess tis is the season where ya just never know what's going to happen.

Hope you are all doing well and may the New Year be a good one for all of us.
3:20 pm on Dec 27, 2018 (gmt 0)

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Happy New Year to everyone.

My seasonal Christmas drop has, up until today, been better than expected, with yesterday's earnings nearly twice as much as the same day last year. But today is definitely starting out slow. Traffic is doing a bit better than yesterday, but earnings are down.
4:04 pm on Dec 27, 2018 (gmt 0)

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It's been strange on my end, in a good way. Christmas day was my second best day of the month, traffic was way down but somehow I managed to get a few big clicks. I have managed to earn more this month so far than for the same time last year despite getting only 60% of the page views.

Today my RPM is trending at the average level, so things appear to be going back to normal.
4:11 pm on Dec 27, 2018 (gmt 0)

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Overall my December earnings are up 10% over December 2017, with fours days (plus the second half of today) still to go. So things are looking up.
6:14 pm on Dec 27, 2018 (gmt 0)

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I hope everything is going great with the members. Thanks for sharing views.
9:01 pm on Dec 27, 2018 (gmt 0)

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This December has also been my best Month ever, but since Christmas day, it has been slowly going down as far as earnings even though traffic is about the same as most days of the Month on average.
4:08 am on Dec 28, 2018 (gmt 0)

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AdSense has been teasing me all day, giving me some decent earnings and then taking them away an hour later. I've spent the day bouncing between "Things are very slow" to "Oh wait, things are looking better" and then "Nope, slow again".
11:51 am on Dec 28, 2018 (gmt 0)

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With almost 12 hours of a Googleday for me I am seeing hardly any traffic today, now whether that's because there is little widget traffic about or the appalling state of the SERPs in my sector is another thing altogether.
4:46 pm on Dec 28, 2018 (gmt 0)

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Another day of watching AdSense earnings rise and then fall. At least AdSense is much better now at doing the clawbacks in a more real-time fashion, instead of waiting until the beginning of next month to clawback a large amount all at once.
4:46 pm on Dec 28, 2018 (gmt 0)

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Sorry, double post.
5:06 pm on Dec 28, 2018 (gmt 0)

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Hate to say it, but seems Adsense is becoming a joke.
5:46 pm on Dec 28, 2018 (gmt 0)

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Hate to say it, but seems Adsense is becoming a joke.

AdSense does quite well for me. The only time it suffers is right after the Christmas holidays.
6:29 pm on Dec 29, 2018 (gmt 0)

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Today is brutally low...
7:26 pm on Dec 29, 2018 (gmt 0)

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Not my worst day today, but certainly not great.
1:03 am on Dec 30, 2018 (gmt 0)

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Form me, Dec 29 was great and the best day of this good month.
1:29 am on Dec 30, 2018 (gmt 0)

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December was really strong, one of the strongest months ever, but revenues are dropping rapidly back to earth for the past couple of days. Traditionally it goes completely into the toilet on January 1, so we'll see. Still, for the month, no complaints.
4:49 pm on Dec 30, 2018 (gmt 0)

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Yesterday ended up being much better than expected given the slow start. Today is looking strong (for a Sunday).
11:19 pm on Dec 30, 2018 (gmt 0)

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Things usually fall off a cliff on December 27-28 every year but it hasn't happened yet this month. Keeping fingers crossed.
2:54 pm on Dec 31, 2018 (gmt 0)

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I will end up December with only 8% of what I earned last year. I've been hit by all updates of this year.
3:32 pm on Dec 31, 2018 (gmt 0)

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AdSense is still going strong, which is totally unexpected. Hopefully it continues into January.
5:13 pm on Dec 31, 2018 (gmt 0)

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Maybe I spoke too soon. Today is very slow.
5:24 pm on Dec 31, 2018 (gmt 0)

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It's long term patterns which are more important to me. Typically, it's always bad around "holiday" times, so i'm not concerned. If the trend continues for any extended period i'd be more concerned.

I'm planning a new section of the site for next year, and it should be ready for launch in late February, perhaps early March. I'm sure it'll give me a new trend to monitor and to take into account.

What are you doing for 2019?
5:38 pm on Dec 31, 2018 (gmt 0)

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@engine, I agree about long-term patterns being more important, and I don't usually comment on day-to-day earnings.

The only reason for my interest in day-to-day earnings at the moment is because last year, my earnings dropped significantly during the days between Christmas and New Years. That was expected. But then, they never recovered at all in January, which was unexpected. Last January was the worst earnings month I've had in years. So at the moment, I'm looking for evidence (and hope) that this January will not be a repeat of the last one.

So far, AdSense earnings after Christmas have been better than expected, so that's good. I just hope it continues.
6:27 pm on Dec 31, 2018 (gmt 0)

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I agree with Cralamarre, last year at this time the Brand-Safety update kicked in and sent my (and others) earnings into a tail spin. I have been watching the day to day to see if these trends repeat. So far they haven't. This year, for me at least, everything is steady and in fact far better than expected. My earnings for the year are only about 15% down versus 2017 and that despite losing more than half my traffic in the March and then Augustish updates.

Now If I could only recover some that traffic in 2019, I would be doing quite well. But... I'm not holding my breath.
7:33 pm on Dec 31, 2018 (gmt 0)

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@NickMNS, since we're both in Canada, the value of the Canadian dollar vs the US dollar is considerably lower now than it was at this time last year, so I'm sure that has something do with our improved earnings. Whatever is affecting the Canadian dollar, I hope it continues :)
2:30 pm on Jan 1, 2019 (gmt 0)

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My clawback December's earnings has been the highest than I can remember for a long time. 7%, which equated to about 10 in earnings taken back. I'm hoping that they may change that will a day or two because my clawback is normally much less than 1%.
3:11 pm on Jan 1, 2019 (gmt 0)

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@Ironside, that's strange. My clawback was the usual 1%. I did see a lot of real-time clawbacks over the past week, so that probably helped.
6:42 pm on Jan 1, 2019 (gmt 0)

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Low clawback, overall a good month!
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