February 2018 AdSense Earnings & Observations

[MayankParmar]

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System: The following 33 messages were cut out of thread at: https://www.webmasterworld.com/google_adsense/4880340.htm [webmasterworld.com] by martinibuster - 9:06 am on Feb 2, 2018 (utc -5)

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No improvements here guys, it's all dead and getting worse.

Last day of January is really pathetic :(

[Paul Stewart]

if you place Google AdSense ads, it makes your site slow. If you do not trust me, remove your Google AdSense ad codes and you will see how fast your website is loading. I am 100% sure, we are losing 10% to 60% of our revenue because of long loading time because of Google AdSense ads.

But the AdSense and other ads on this website: "typingtest (DOT) com" are loading without making the site slow. it is amazing.

Can anyone check the source code of "typingtest (DOT) com" and tell us how they have implemented / coded ads so that we can also bypass the AdSense loading time and make our site super-fast just like that website?

This will be a great help for all of us.

[MayankParmar]

@Paul I've only one ad unit, and is performing better than AdSense in February, but usually AdSense is better than AdX for me, probably because my CPC bidding is high. You can use DFP to increase AdSense (just google it), but the increase won't be significant. AdX is something you cannot signup easily like you did for AdSense, you still need a partner for AdX.

[Paul Stewart]

@MayankParmar

Thanks for your reply.

As a newbie to DFP and AdX program, I have another question.

I am a bit confused. If I can sign up myself in the Google DFP program and connect to many publishers, why do I need to join under an AdX partner and pay them 15%? What are the extra benefits of joining under an AdX partner such as Ezoic? For what benefits should a publisher share 15% revenue with an AdX partner?

[Peter_S]

@Paul Stewart, I don't know if "typingtest" does something special, but if you use the async code of Adsense, there is no reason it slows down your site. I am talking about perceived speed of loading and rendering of your page layout. If you just measure the time for ALL the data to be downloaded then of course that is another story.

[Paul Stewart]

@Peter_S

Async code surely reduces page loading time compared to Sync code. But in "typingtest DOT com", I have noticed that the page content will immediately appear and render. So, the page will not wait to be rendered until all ads appear. This way the owner of that site can reduce bounce rates and earn more.

Even though I have placed async code on my site, AdSense ads will always load from 3 to 10 seconds after my content is loaded and they will keep the browser busy until all the ad units are loaded. But in "typingtest DOT com" site, the user experience is fast and seamless.

[Peter_S]

May be they:
- have a faster server than you.
- use cdn
- use satic page
- may be the design of their page allows the browser to start the painting, without waiting for the whole code to be downloaded
- etc...

You can use the web dev tool of Chrome for example, to study their response times.

[MayankParmar]

I'm not aware of any trick that could improve AdSense site loading time... you can however lazy load the ads, but there's a catch, your impressions will drop.

[Paul Stewart]

Based on my research, I personally believe that they are using Google DFP code. Google DFP gives tags to the publishers to show ads and that site is using these tags in their code in such a way that it keeps the site fast-loading and at the same time, the ads are loading without making any bad user experience. Thus their bounce rate is reduced. Reduced bounce rate = more earnings.

[Paul Stewart]

On a website, I found the following explanation. I hope this can help some of the readers here:

AdX vs DFP
===========
The difference between DFP and AdX lies in how the process of ad serving works. Both the platforms are engaged in delivering ads to the publisher sites, but at different steps. When a user visits a website that runs multiple ads, an ad tag ( the HTML code a browser uses to fetch an advertisement from the ad server) loads and calls DFP. Now, after getting called, DFP registers a request and sends it to the advertisers through AdX to which the publisher site is connected through an SSP. The advertisers will now bid on the request, in real time, if they are interested in serving the ad. The highest-bidding advertiser will win the ad and the page on publisher website will load with the winning advertiser’s creative. This entire process takes place in the matter of a few milliseconds in real time. So, DFP sends the publisher’s bidding request to AdX. AdX matches the advertiser targeting with the publisher inventory. Then the bidding takes place and DFP delivers the winning advertiser’s creative on the publisher website.

Source: [blognife.com...]

[MayankParmar]

Whenever the traffic increases, the earnings drop or remain same. Sigh

[MayankParmar]

Chinese New Year holiday is over, everyone is back to work! I can finally focus on direct ad sales now, it's been a long time.

[Maximum44]

Totally opposite here MayankParmar. We've been gaining traffic like crazy for the last few days. Adsense earnings are increasing as well.

[azlinda]

I'm earning a penny a click today. Traffic is good; CTR rate is good, but......

[ember]

azlinda, I thought the auto ads were helping you.

[azlinda]

azlinda, I thought the auto ads were helping you.

They were until yesterday...then it all fell apart. I'm removing them today.

[No5needinput]

@azlinda - Are you using auto "In-article ads" or auto "Text & display ads"?

[azlinda]

@No5needinput - I'm using In-article, Text & display and Matched Content.

[kegnum]

Huge blank ads.. not collapsed. Just a massive white space. So thats not even an explanation why for a low rpm since there is no displayed ad its just a complete loss... so i guess low rpm plus 30-50% blank ads = 80% loss of income.

I wonder if this is done purposely or if just them screwing up.

[kegnum]

Also.. i started noticed interest based ads on site hosted by amazon.. meaning when i hit the "ad choices" icon at the top of the ad.. its hosted by amazon not google.

[advertising.amazon.com...]

Maybe amazon is trying to get into the ads game since google is trying to get into what amazon does through google express.

I hope a big company like amazon does this and can be a real competitor to google.

[azlinda]

I have no qualms with the quality of the ads that appeared...when they appeared.The only blank space I dislike is at the top of the page. I don't know why Google has to claim the space if they don't intend to show an ad.

[azlinda]

One of the things I don't understand is why Matched Content doesn't show up ALL the time. If there are no ads, what is wrong with just showing the site's matched content 100% of the time.

[TravisDGarrett]

About blank ads, I think it comes form faulty implementation from third party ad networks. I might be wrong, but I also get this, until I turned off third party ad networks. Now, I never have blank ads, if there is nothing to serve , it's my backup ad showing, or the ad space is collapsed for slots for which I didn't set up backup ad.

So I suspect that some ad networks are messing up things, but I do not have proof, this is just a feeling from experimentation.

I was also seeing ad networks serving GIF image as mime type HTML, or things like that. I don't know if it's on purpose, or bugs, or attempts of some kind.

There are also some ad networks which , from time to time , were trying to serve non HTTPS ads , which was causing browser to block the display.

For those with blank ads, you can always check the Chrome or Firefox console window, to see if errors are reported.

[azlinda]

@TravisDGarrett - Thank you for that information. I suspect you are correct, so I am going to turn off the third party ad networks and see what happens.

[kegnum]

Blocking 3rd party ads to test as well.. i have a feeling a lot of crap gets in through there

[MayankParmar]

Even with AdSense, I'm fastest in my niche and it appears that the sites with non-AdSense ads are the slowest.

[thinkwithgoogle.com...]

[MayankParmar]

Tried Auto Ads, it didn't work good and I received a violation (Content Behaviour Policy) because ads were overlapping the content and site elements (for example, ads in menu!). I've removed them, and everything is fine.

[glitterball]

So, it's a couple of days since a large portion of the advertising space available to Adwords has been removed (YouTube demonetization), yet I have seen no changes to RPM on my sites or earnings on my one YouTube channel that is still monetized.

So either there was a huge oversupply of Advertising space previously, and now there is a smaller oversupply OR Google have done something crooked.

[Maximum44]

@MayankParmar that should be a hint that some of the elements on your page might not be closed/constructed properly. Do you use a lot of negative margins etc?

[MayankParmar]

@Maximum44 No. I'm sure the theme has no problem, it is one of the most popular and up-to-date WordPress theme, never faced any such problems with Ezoic or AdPushup. But I will change the menu and see if it works.

[Maximum44]

@MayankParmar Wordpress? There's your problem! :D