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Ad balance is under maintenance

Seeing a message that Ad Balance has been reset

     
8:50 am on May 26, 2017 (gmt 0)

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Getting the following message when I go to Ad Balance:

"Ad balance is under maintenance

Your Ad balance settings have been reset and your revenue isn't affected.
Our engineers are working on it. Please check back again soon."
4:48 am on Nov 10, 2017 (gmt 0)

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The implication still blows my mind... I had 216,903 ad impressions on 11/7/17, and apparently 24% of them had no value. So I showed 52,056 ads for free?
5:08 am on Nov 10, 2017 (gmt 0)

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@cs55dude Yes it seems paradoxical. Where do you sign-up to take advantage of those free impression?

On the one hand the ads appeared for free. But if the advertisers were earning clicks then they would need to pay. So the advertisers are not getting any benefit from those ads. You loose and the advertisers loose too.
3:48 pm on Nov 10, 2017 (gmt 0)

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So the advertisers are not getting any benefit from those ads.

of course they do - free visual promotion for cpc ads.

btw, happy to have this tool back. i start with 96/50.
4:47 pm on Nov 10, 2017 (gmt 0)

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Hmm, mine's still broken : /
8:26 pm on Nov 10, 2017 (gmt 0)

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I'd rather have all those spots filled instead of empty holes. I've used lower settings, but find I get better results with 100/100.

I'm glad some find this tool useful.
10:43 pm on Nov 10, 2017 (gmt 0)

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If the ad space is collapsed when no ad is available, I think I'd rather have that (improving the user experience) than a miniscule payment.

I turned it on a few days ago but it's hard to say if it's had any real effect. Earnings on those two days were lower than the daily average of the week before, but not all that much. Still, I dialed it back up to 100 again to be on the safe side :-) Maybe next year.
1:18 am on Nov 11, 2017 (gmt 0)

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I am grateful for the team to bring this feature back. Good job! I will personally however wait until Q1 starts next year to re-use the feature. Too much is at stake to use during the hottest days of the season. It feels that the shopping season officially started with this Veterans day. Many advertisers increase demand / upbid / alter their marketing strategy during these two months. I am staying with 100/100 for now until the usual Q1 low season for my vertical. Since I already did most of my optimization throughout Q3 and am hesitant to make any drastic change at this point in time.

This tool is super useful to set up ad stacks / fallbacks with fallback networks. For those that do not find success with it, perhaps try it with aggressive settings with passback URL's. You might be very pleased. I found my combination to have increased "overall earning" to be roughly 10~20%+ during the time it was live for me. But again, if no fallback is implemented, this tool will almost always result in slightly lower earning for adsense itself (potentially, less ads = less potential money, yeah, this part isn't rocket science).

I am looking forward to Q1 when the earning goes to hell and I get to look at data, and try to get the most benefit out of this feature again! (Not being sarcastic, but it's a part of my ritual cycle to review how things are going during January my weakest month of the year). January is almost always depressing to work on new content.

Huge thanks for bring this most useful feature back! I really do appreciate it!
6:36 am on Nov 11, 2017 (gmt 0)

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I'd rather have all those spots filled instead of empty holes. I've used lower settings, but find I get better results with 100/100.

I'm glad some find this tool useful.

I don't like empty holes, either, so I created PHP script for a passback that randomly chooses between affiliate programs, local ads, and Coupons.com. Those don't usually bring in TOO much money for me, but I have my ad balancer set to 74/100 so I'm replacing ads that DEFINITELY won't bring in anything... and some is better than none.

That PHP script may be worth some extra attention with so many impressions being useless, though.
5:07 pm on Nov 11, 2017 (gmt 0)

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Lately i've also getting notif like you posted seems the team working under maintenance for working ada working and now work well for few days.
7:21 pm on Nov 11, 2017 (gmt 0)

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Hello Serat_Blog and welcome to WebmasterWorld [webmasterworld.com]
5:50 am on Nov 12, 2017 (gmt 0)

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Update: the ads were disabled because I fat fingered the ads.txt entry. Ads are back and ad balancer is back live. The collapsing of empty ad units is AWESOME.
9:48 am on Nov 12, 2017 (gmt 0)

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It's back for me, but with a 100%/100% setting (not the settings I'd previously used).

At any rate, I'm happy to see Ad Balance working again!
10:52 am on Nov 12, 2017 (gmt 0)

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It reset to 100/100 for everyone AFAIK
6:57 am on Nov 13, 2017 (gmt 0)

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Just set it to 60% ad, 100% estimated earnings.
9:16 am on Nov 13, 2017 (gmt 0)

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Have been running mine now for 3 days on 98% earnings, 65% ads with no discernible drop in overall RPM, which is really encouraging.

Like the way the ads collapse when there's nothing to display too, keeps the pages looking nice and clean.
9:41 am on Nov 13, 2017 (gmt 0)

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Some ads collapse while rest are white box :/
3:33 pm on Nov 14, 2017 (gmt 0)

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My Ad Balancer page just started working this morning. Happy to have it back!
4:30 am on Nov 20, 2017 (gmt 0)

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I saw ad balance for a day, made the adjustment and now its not even a menu option when login.
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