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Ad balance is under maintenance

Seeing a message that Ad Balance has been reset

     
8:50 am on May 26, 2017 (gmt 0)

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Getting the following message when I go to Ad Balance:

"Ad balance is under maintenance

Your Ad balance settings have been reset and your revenue isn't affected.
Our engineers are working on it. Please check back again soon."
7:09 pm on July 9, 2017 (gmt 0)

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My guess is that they are doing some testing with some strange ads that look like the matched content ads and they dont won't us to block them.

There's no need to block them, any more than there's any need to block link units, mobile-only ad formats, or matched content if you don't want to use those.

I doubt if there's any connection whatsoever between "native ads" and the ad balancer. The ad balancer isn't about types of ad units, it's about culling ads that earn little money for the publisher or for Google. It's also about encouraging higher bids and better-performing ads.
6:49 am on July 19, 2017 (gmt 0)

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@Editorial Guy
>>I doubt if there's any connection whatsoever between "native ads" and the ad balancer.

The ad balancer should work for native ads as well, otherwise what is the point in having if it can't block low paying native ads.
And since native ads are relatively new in adsense, not all the advertisers have created their native ads, and my guess is also that google is still collecting performance data. And since most of the ads are low paying ads, they don't want us to block them with the ad balancer and leave no data to be collected at all. Not unless there are enough advertisers that have joined in. :)
3:33 pm on July 21, 2017 (gmt 0)

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It's looking dead, Jim.
5:39 pm on July 21, 2017 (gmt 0)

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@All, I received word this morning that this feature is indeed coming back, and hopefully better than ever. It has taken longer than expected, however it is coming back. Once I know of a specific timeline I'll follow up. Stay tuned.
5:46 pm on July 21, 2017 (gmt 0)

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Good to know! I hope you heard the truth...
5:53 pm on July 21, 2017 (gmt 0)

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@pubpolicycomms thanks for the input it is greatly appreciated.
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