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April 2017 AdSense Earnings & Observations

     
5:38 am on Apr 4, 2017 (gmt 0)

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March was a good month, but April is here.
New quarter, nice weather and a lot of religious holidays (on all major religions), so the traffic and payment will swing like crazy.
7:43 am on Apr 4, 2017 (gmt 0)

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April is proving to be a reliably bad month, with earnings down by about 20% so far compared to previous months. Traffic is also slowing down a bit. Pretty much in line with last year, so I hope it will pick up again in May.
8:18 am on Apr 4, 2017 (gmt 0)

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School holidays have started here in UK so student traffic is down. Otherwise everything okay so far.
10:37 am on Apr 4, 2017 (gmt 0)

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February's finalised earnings saw a 32.9% deduction for me, not a happy bunny, March's was 0.06%!

The last few days have seen extremely low earnings for me. Traffic sources and PVs completely normal, USA earnings especially well down.
12:10 pm on Apr 4, 2017 (gmt 0)

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Not bad over here. Check out my post on what works for me via [webmasterworld.com ]
2:04 pm on Apr 4, 2017 (gmt 0)

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March finished strong for me, a few dollars shy of a record month. This is due mostly to a pick up in mobile ad clicks, and continued strong traffic. April, is down a bit but still relatively strong, but it is very early to draw any conclusions.
2:50 pm on Apr 4, 2017 (gmt 0)

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Strong March finish as well. Too bad April started on a weekend as earnings were down. But Monday was a great bounce back day - here's hoping April turns things around.
6:46 pm on Apr 4, 2017 (gmt 0)

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April didn't start out well and was seeing a lot of irrelevant ads. So I blocked about five categories, ones with earnings not close to the percentage of real estate they were occupying, and earnings have jumped about 10% the last two days.
4:36 am on Apr 5, 2017 (gmt 0)

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Very weak start for me as well. Still better than last year though.
6:10 pm on Apr 5, 2017 (gmt 0)

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Seems to be a trend, March finished fairly well, April started off quite well on the first day but now it seems to have flatlined a bit. More worryingly media.net has been well below average in the last three days, no idea why that is. Hopefully everything will improve again.
4:55 am on Apr 6, 2017 (gmt 0)

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Blah...
It's like an Easter rehearsal.
Low on CPM/CPC and inventory.
I have 30-40% swings from each week on 4 figures/ day.

US coverage is now 70%; usually is 99%+
9:02 am on Apr 6, 2017 (gmt 0)

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Same here, a bit of a rollercoaster depending on the day, but still very low revenues and i didnt quite recover from google search loss of audience.

My active view visible has been low as well although i removed some ads... weird (3 ads unit on desktop, and 2 on mobile)
9:09 am on Apr 6, 2017 (gmt 0)

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Came here to this thread specifically expecting to get some company in my misery and there's no company :-( Where is all the usual complaining?
Am I the only one seeing CPMs lower than the first week in January?
Drop off in CPM's for the new quarter starting April 1 from the last week in March is 25%!

What are you all seeing?
9:41 am on Apr 6, 2017 (gmt 0)

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For some reason I have had a really big drop in visitors in just a few days, really don't know why. I was doing approximately 3000 - 3200 just last week, yesterday I had 2400 visitors. This is definitely having an effect on the earnings I would think, especially media.net which is a lot lower than it normally is. Having said that, yesterday was not too bad, slightly below where I'd like to be for a day's earnings, but it wasn't as dismal as it was a couple of days ago. I've got, to be honest with you, everyone keeps referring to CPM's and all the other RPMs, however that doesn't really answer any of your questions as to why earnings suddenly drop. I take each day as it comes, I look at the 's for each day as that is the most important thing.

If most of your revenue comes from people clicking on your ads when you are really relying on your visitors to add you money. There is nothing written in stone that says you will get 100 clicks if you get 1000 visitors, you may get five clicks, it all depends on whether that person feels they want to click on one of your ads. And if you got lots of returning visitors and is even less chance they will click on one of your ads. If I put myself in somebody else's shoes who visits a lot of websites regularly I don't click on their ads at all. So why would regular visitors click on my ads?
10:29 am on Apr 6, 2017 (gmt 0)

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Well i find that click rate is most of the time pretty samey compared to visits.

Except for the last few days, where it dropped well below 1%. But for the past two years it has been around 1% or +.

What's weird is that click rate is still good on taboola and other ad providers i use didn't drop the prices as much as google did since feb
12:01 pm on Apr 6, 2017 (gmt 0)

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RPM very low (especially non-US), CTR down, a true roller coaster ride. The difference between a good day and a lesser day can be a whopping 50% the last weeks, This is a new trend for me.
12:06 pm on Apr 6, 2017 (gmt 0)

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I'm seeing a lot of my backup ads showing. Getting low fill rate from AS which resulted in very low revenue. They did something. Could be related to YouTube advertisers boycotting Adsense. My hunch is google is now filtering sensitive keywords and low traffic sites. The misery continues.

Thx for this forum. It comforts me that I have company.
1:55 pm on Apr 6, 2017 (gmt 0)

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Here's more echoing, about 40%~50% lower RPM than march so that much less income than march. It's about as low as January.
3:32 pm on Apr 6, 2017 (gmt 0)

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I'm really thinking of dropping adsense completely and focusing on other ad providers.

This is getting ridiculous.
3:51 pm on Apr 6, 2017 (gmt 0)

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@AndyMorris have you tried different AdSense configurations? Is the amount of daily traffic the same as usual?

In the recent couple of years my earnings have really dropped considerably. Whereas I was comfortably collecting 600 a month, that has now halved. Some days are absolutely terrible and I think that it's all over, then the next day can be twice as good. I just think AdSense is like this, you can't really second-guess that because it all depends on the activities of the people who visit your website.
6:31 pm on Apr 6, 2017 (gmt 0)

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The last few days have been diabolical. Low CTR and the clicks coming in are just not paying.
6:45 pm on Apr 6, 2017 (gmt 0)

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This month has been worse than the start of January - like for like traffic earnings down by close to 50%. This is based on a normal day being $2000 in earnings, so its not low volume throwing gremins into the mix. Its just the same on AdExchange also.
6:48 pm on Apr 6, 2017 (gmt 0)

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The beginning of new financial quarters are very rough lately, huge drop in earning for the first week or two and then it picks up steam a little. Couple that with search traffic loss these days and it feels like getting kicked when you're down.
7:45 pm on Apr 6, 2017 (gmt 0)

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Also consider your Ad Balance setting. I use to go extreme on this week-in-and-week-out and recently went to a 100% / 97% setting to cut off just the top 3% weak earners. This has helped in my particular industry. Couple that with the resurgence of a "summer-oriented" site coming back after winter and things look better for me this month than all of this year so far. Last few days have been good for me.
7:48 pm on Apr 6, 2017 (gmt 0)

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Well, today is like weekend! Very low coverage and payment.
8:43 pm on Apr 6, 2017 (gmt 0)

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Traffic has increased for me over the last month compared to last year, however CPC has dropped quite a bit, so not seeing any increase in earnings.
8:58 pm on Apr 6, 2017 (gmt 0)

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@WW2015 have I understood you correctly? A normal day for you is $2000 in earnings? Blimey, even if dropped down to $1000 a day and still be extremely happy. AdSense is never going to be a stable and reliable way of earning money. My philosophy is enjoy it while it lasts.
9:28 pm on Apr 6, 2017 (gmt 0)

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Yeah @ironside between the various sites that Adsense/AdX are displayed on - revenue from these ranges towards $2000 a day. It would be great if this was all derived from organic traffic, but its not - a lot is spent on promotion and inward traffic. Our traffic apart from the free stuff is very tightly controlled and we use machine learning to ensure both quality and rigorous compliance with both the letter and spirit of Googles rules [and we get manually checked quite often]. This gives me thousands upon thousands of data points, for example visitors originating from siteX, accessing on mobile network Y, from country Z at 3pm on a tuesday [and on and on] is worth a certain amount when averaged out.

With all of this data - I can say that in most cases Adsense this month is earning a whole load less than we normally see, around 50% of a drop off. You never have the whole picture irrespective of how much data you crunch, unless you are Google.

Start of quarters and months always suck - this one a chunk more than usual.
4:33 am on Apr 7, 2017 (gmt 0)

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"Nice and helpful" messages on the top of Adsense console

Yesterday x K USD -y USD (31.2%) vs the same day last week.
8:05 am on Apr 7, 2017 (gmt 0)

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@Ironside yeah i tried different settings but more or less i always get the same amount of clicks compared to visits, except for the last few days where CTR has dropped below 1%.

Also, this week, CPC will start VERY HIGH in the morning, like .27 euros and then drop during the day

Usually, i start at let's say .15 and stay at .15 all day, more or less.

Traffic is pretty stable. Have not completely recovered from the Google update in Search and AMP, but for the rest it's pretty much the same. My website had completely dropped since early february, but is rising again to it's position before the big update, in Alexa rankings...

Also, what's weird is that my active view visible has dropped although i removed ads... it's now at 30%, that's gotta be bad right ?
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