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April 2017 AdSense Earnings & Observations

     
5:38 am on Apr 4, 2017 (gmt 0)

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March was a good month, but April is here.
New quarter, nice weather and a lot of religious holidays (on all major religions), so the traffic and payment will swing like crazy.
2:41 am on Apr 26, 2017 (gmt 0)

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Did Google open the flood gates? I am seeing acceptable CTR and RPM the last couple of days. Still not close to Feb and March levels but a slightly better than the first 3 weeks of April.
3:00 am on Apr 26, 2017 (gmt 0)

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Could be the purse strings of Q2 have been undone! Setting the stage for summer perhaps?
3:02 am on Apr 26, 2017 (gmt 0)

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I also wonder if the top boycotting advertisers got a little incentive from Googs to come back after the bad press a few weeks back.
9:33 am on Apr 26, 2017 (gmt 0)

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Yesterday, best day since last autumn! 5 times more than the daily average since January! (this won't last for sure)
10:37 am on Apr 26, 2017 (gmt 0)

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Very low clic rate today, but the past couple of days were okay
3:20 pm on Apr 26, 2017 (gmt 0)

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Google is so incredibly fickle, you can't second-guess it these days. Just when you think it's all coming to an end you get a double-figure day which has been created by just 49 clicks. The rpm on impression and page yesterday was quite good on about three or four of my channels. On the other hand, media.net didn't even reach three dollars yesterday. Let's see what it's got in store for me today.
4:17 pm on Apr 26, 2017 (gmt 0)

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What kind of content are you guys doing ?

I'm thinking of going the HR or web content routes, what do you think ?
4:35 pm on Apr 26, 2017 (gmt 0)

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Sorry for my ignorance, what are "HR" and " web content routes" ?
9:27 am on Apr 27, 2017 (gmt 0)

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Sorry about that, english is not my first language :)

Human ressources (or law) related articles and web developement tutorials. Seems like those contents are working well on the internet.
10:35 am on Apr 27, 2017 (gmt 0)

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Sorry about that, english is not my first language :)

Same here :)

The thing is, "in theory", you should do what is in the scope of your own knowledge or point of interests. Writing content for the only purpose that such or such theme can generate Adsense incomes might not be a good choice. But that's only my opinion.

Also, often the most lucrative niches, are also the ones with the higher concurrence, because lot of people are rushing into it. I assume the higher bids are for insurance, law, loans, health/medical, cars,...
2:04 pm on Apr 27, 2017 (gmt 0)

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@Ironside. I had the best day in months yesterday. Great clicks and RPM. I have no idea why since I didn't change anything. So that means today will probably stink lol :)
2:56 pm on Apr 27, 2017 (gmt 0)

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So that means today will probably stink lol :)


You predicted it!
4:00 pm on Apr 27, 2017 (gmt 0)

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Yeah you guessed it, today is abysmal

@Peter: i'm a web developer and journalist, so i can write about anything and give technical tutorials :D
4:22 pm on Apr 27, 2017 (gmt 0)

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I came across a thread here last month about responsive adlinks, so I gave it a shot. I used to have adlinks, but they were poor performers, so I booted them off.
These responsive ones on the other hand seem to be overachieving, as over 80% of my traffic is mobile.

I added a single adlink toward the bottom of my posts this month - way after the content. It has increased site earnings about 100%.
Ridiculous! (overall earning still very low though). RPM up about 60% (still very low) and CTR up about 68%.

The reason I placed it far from the content is because of the nature of the site. The adlinks could be mistaken for download links etc by users.
If I place them right after the posts, CTR would be no less than 10%, which would dangerously trigger Google inquiries. So I didn't.

Right now it is tittering between 2.8% and 3.2% which is already mildly uncomfortable, but I have implemented them ethically. So I'm not too worried.
Now, I'll wait and see if there is a more than usual claw back at the end of the month.
4:31 pm on Apr 27, 2017 (gmt 0)

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@Nubchia Same here, Tuesday was into double figures, Wednesday didn't even reach a fiver, absolutely pathetic. The way today is going, I wouldn't be surprised if it's very low again. I've quit worrying about it now, it's not worth bothering about unless of course you do not your job and our online on Google AdSense which is rather silly if you ask me.
6:06 pm on Apr 27, 2017 (gmt 0)

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andymorris, in my experience, Adsense doesn't do well with topics where visitors are tech savvy, and is downright horrible with topics for webmasters/programmers. These visitors are too aware of ads and do no click them at all. The competition is also fierce as developers have the tools and knowledge to create web sites.
6:34 pm on Apr 27, 2017 (gmt 0)

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I did get a single click worth between $10-15 recently, if that if that is of interest to anyone.

Although I notice that CPC is somewhat lower this month than March, it is made up for by a higher CTR.

At least in my case...
7:31 pm on Apr 27, 2017 (gmt 0)

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@Mr_Jefe, ya, I went the Adlinks route late last year and it has been phenomenal as an earner. My CTR on those is also insanely high so I was worried early on, but it looks like it's natural (like Adsense for Search CTRs are) and no warnings from Googs. Placement is not nefarious, their button-like appearance must make people click on them more than normal. Seems like Adlinks plays well with the mobile crowd (less real estate taken up).

April has been a beast so far for my industry - certainly makes me forget Jan - Mar.
9:36 pm on Apr 27, 2017 (gmt 0)

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Responsive ad links do well on my sites. Second highest revenue ad unit.
Could be they usually match the content of the page. G takes a 50% cut on ad links so they are more willing to match the content.
Ad links are also two click ads. Mine open in a new window, which is nice.
I have seen some ad links that open in the same window taking that visitor you have worked so hard to get off to a different website.
11:30 pm on Apr 27, 2017 (gmt 0)

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@Ironside...yep back to dismal here.
11:57 pm on Apr 27, 2017 (gmt 0)

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I think today is going to be better than yesterday.

I decided to create a brand-new website which is based around my absolute favourite hobby. More people participate in my hobby in the UK than in the other sport so if I get it right I have the potential of having thousands of visitors a day. I decided to spend a bit of money on good quality stock photos as well. My new project which I hope to get going very soon.
7:16 am on Apr 28, 2017 (gmt 0)

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Today, Friday, is the beginning of a long weekend.
1st of May is "Labor Day" in Europe and many other countries, so back to work Tuesday.
7:55 am on Apr 28, 2017 (gmt 0)

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@CommandDork
Cool. We'll see how it does long term.

Also, that reminds me. I need to move by Google search bar to the top of pages, instead of the sidebar it is now.
Since most of my visitors are on mobile, the sidebar gets moved to the bottom of the screen.
11:10 am on Apr 28, 2017 (gmt 0)

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Low clicks today for me, 3 days weekend coming up maybe that's the reason.

@Koan thanx for the advice, didnt think of that, i guess i will have to create a website about cooking and cleaning, maybe those niche are better for adsense :D
10:14 pm on Apr 28, 2017 (gmt 0)

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Did I read somewhere that AdSense link ads are immune to popup blockers or was I having a wonderful dream?
9:58 pm on Apr 29, 2017 (gmt 0)

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Well it will be the worst month in 2.5 years for me. Not only the total income but especially CTR is bad. Very low CTR and not very well CPM makes it even easier for me to use more other networks than Adsense.

I'm glad I already switched to other networks so in total I'm not complaining but Adsense isn't what it used to be.

Coincidence or not they send me questions about my satisfaction and earnings with Adsense and other networks. I didn't answered which other networks I'm using but overall it weren't good grades for Adsense.
10:53 pm on Apr 29, 2017 (gmt 0)

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Anybody else having an extremely low playing day?
1:51 am on Apr 30, 2017 (gmt 0)

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I wish they will increase the revenue share of publishers from 68% to 80% due to how low the revenue is these days. Not a bad month for me tho
4:08 am on Apr 30, 2017 (gmt 0)

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Not sure if this will work for others. But I plopped a 200x90 Link Ad in the middle of my content and it's currently my top-performing ad unit. The links are all perfectly related to the niche. Maybe that's why people are clicking it.
4:51 am on Apr 30, 2017 (gmt 0)

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@nubchai
Yeah, pretty much everyone who has recently re-implemented responsive ad links (including me) has had good results with them.

For those complaining about low CTR, why not try the ad links for the new month? It significantly increased mine.
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