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Adsense's new Ad Balance slider

     
10:56 am on Jan 4, 2017 (gmt 0)

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Anyone notice this yet? You can change the balance of ads that show kind of like FBAN's balancer on steroids. It even shows you the percentage of ads that show versus percentage of potential income. If it weren't for the fact that the ads units show as blank rather than collapsing entirely, this would sound like the best thing ever. Although this creates huge potential when combined with good backup ads.
9:55 am on Apr 21, 2017 (gmt 0)

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I used it for a few weeks; usually staying between 60% to 80%. Difficult to tell if it increased income since day to day swings are common at my site.

I now have the slider back to 100% (basically not using it) because I saw too many empty ad spots. The big empty space looked awful IMO so I'd rather have low performing ads there than nothing at all.
2:19 pm on Apr 21, 2017 (gmt 0)

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@Peter_S
But, that is based on the previous days / weeks performances of these ads. But what about "new" ads which are constantly being added ? When are they evaluated and how? How Google determines if a new ad will be in the top earners ?


The distribution of ads, by revenue share is historical data. To see the data you can checkout the revenue profile report. With this data and your selection of percentage Adsense estimates a bid price floor say $0.10. If the highest advertisers bid is under the floor, the auction is not concluded and the ad is not shown. So if a set of new buyers enters the auction with deep pockets, those ads will continue to appear and will earn you the full amount, say the ads are getting $1.00 per click. Now as a result of this new demand, the price floor is recalculated, to $0.11. What this means now is that for every new $1.00 bid that you received now $0.10 bid is no longer shown. So yes at some level there is cost to blocking these ads. But Adsense informs you of this, when there is a shift in auction outcomes Google will show you that for your say 60% that was previously providing 100% of revenue it is now providing 98% of revenue. You can then move your slider. In the past three month I have rarely seen a change in the % revenue for a given setting and when it does happen it is in the order of 1%.

The sensitivity is depends on your revenue profile curve, see my post above for details about that.

Now you may say to yourself, I am willing to accept $0.10 per click, why not simply set a price floor, why base this on a percentage coverage. The reason, as I understand is sensitivity. On price floor basis the system could be blocking much higher percentage of ads. You could go for days without ever meeting the price floor. On a % coverage basis this regulated almost in real time, at the cost of what was described above.

Also, does the ad balance works only for contextual ads? Or is it also applying to the personalized ads ?

The ad-balancer works for all ads, all ad types, mobile/desktop on an account wide basis.
3:34 pm on Apr 21, 2017 (gmt 0)

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Thank you for very interesting explanations NickMNS !
1:24 am on Apr 25, 2017 (gmt 0)

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@Evan Salamanca. What is your ad balance at now?

@Forum Members. Should I only use responsive ads when using content.ad as my backup when ad balancer is turned on? As content.ad ads are bigger then any normal adsense ad sizes.

Or does it really matter if the google ad is responsive or not if using content.ad as a backup. As I want to use the backup content.ad as 1x3 for sidebars and 3x3 for after article, etc.
1:41 am on Apr 25, 2017 (gmt 0)

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@Matrixzer0 Welcome to Webmaster World.

I can't speak specifically for content.ad as I have never used their ad code but in general, the i-frame used by Adsense will be sized in accordance to Adsense ad code. So if you're Adsense ads are responsive but your backup ads are not responsive then the backup ad will not display correctly.
1:46 am on Apr 25, 2017 (gmt 0)

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Hi Matrixzer0 and welcome to WebmasterWorld [webmasterworld.com]

The ad balance manages your ads, no matter which type you use.
10:34 am on Apr 25, 2017 (gmt 0)

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no matter which type you use


@keyplyr small correction, the ad balance slider doesn't affect link units. Only display impressions are affected by the slider.
10:45 am on Apr 25, 2017 (gmt 0)

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True LuckyD. I wasn't considering the links as ads but they are.
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