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I don't think that contextual vs personalized ads matter in this case. I think the issue is a question of a sites ability to attract high quality ads.
joined:Mar 20, 2014
I have roughly 50,000 ad impressions a day from Adsense. Is google really saying that 22,500 ads a day appearing on my sites are earning me zero?
Why are these ads even allowed to show up... Surely you have to bid something higher than zero to appear in the first place. Unless it's saying that 22,500 ads a day are so bad they have zero chance of being clicked.
So on what basis would the first ad be removed as 'not contributing to earnings' while later ads are still shown?
CTR is up, RPM is up
Google says that a white space will display but I don't believe them. They say nothing about the ability to use a backup ad when using this so-called slider.
[edited by: EditorialGuy at 6:29 pm (utc) on Jan 15, 2017]
wonder which can on impact , this feature will have on Advertisers. May be it's a trick to force their to increase their bids. It seems Google uses the argument of the "user experience" to enforce lot of things...
joined:Jan 11, 2017
Junk ads and ad blindness - they are not related, actually vice versa. Junk ads are usually spam, which are more attractive than usual ads.
Also I think that only few percent of Adsense users have backup ads which have better RPM than Adsense lower quality ads.