Ad Exchange Launched by Ad Block Company

"Acceptable Ads Platform"

[engine]

Users with the Adblock Plus software installed will soon get ads, but, it's described as acceptable ads.
It also seems Google is involved in this, although that's hardly surprising as ad blocking must be one of its biggest fears.

Google Inc. and ad tech specialist AppNexus will also have a hand in helping to sell ad space from the new platform, by offering it up to potential buyers through their own online ad exchanges.

All of the companies in the chain, including Eyeo, ComboTag, Google and AppNexus will take a cut of the revenue generated from the ads they help to sell and place on publishers’ sites through the program. The remainder will be passed to publishers, Eyeo said.

In a statement, Google said, “We review the validity and quality of inventory made available on our platform, but have no knowledge of ComboTag or Eyeo’s SSP arrangements.” Ad Exchange Launched by Ad Block Company [wsj.com]

[IanCP]

But part of the problem is that Google isn't from the marketing world

One of the silliest things I encounter with Google AdSense is IBA.

I might research Blue Widgets, it only takes a short space of time to discern that Blue Widgets with red polka dots are the exact fit for my requirements, and I immediately buy them on eBay very cheaply. I have spent less than 15 minutes from beginning - to having completed my purchase.

Thereafter for hours, days, weeks, even months AdSense will show me ads for "Blue Widgets with red polka dots" on news sites, building construction sites, recipes sites...

[Terius]

It's incredibly silly, and Google is screwing over their own customers when they do this. It's presented to Adwords buyers as identifying a user's interest based on previous shopping and then showing the user relevant products. But in every case I've ever seen, they're showing you ads for products you've already looked at. Today I'm looking at email marketing services, and I keep seeing ads for the ones I've already looked at. And these ads don't tell me anything I didn't already learn from visiting the site.

Ad buyers need to realize that while Google can educate them a lot on how web advertising works, Google isn't a marketing company - they are a company that sells technology to marketers. They don't think like their customers.

[smilie]

Guys, that's their best thing since slice bread they are touting, and since mobile - Remarketing.

They make hand over fist in Remarketing. You can charge your Adwords customers literally not once (for original ad click), but quite a few times in the future for even accidental clicks on your Remarketing banners (they recommend banners and big ones, big time accidental clicks). Big, BIG profits for Google.

The other big profits is in Mobile. You can't easily identify a bot from an actual mobile user who clicks on the ad, it's much harder to do than desktop. Big profits again, so they push mobile everywhere.

Remarketing and mobile are two adwords campaigns we tried a few times and came to the conclusion that we either can't make money or we can't figure out bots from real visitors and are losing money. So they are completely turned off.

Going back to the topic. If we as webmasters to get any saying and a cut in these profits, we need to keep several honest Adblock widgets and promote them HEAVILY to our visitors.

[netmeg]

My PPC clients *love* the remarketing campaigns I set up for them. Whenever I get a new client, that's one of the first things they ask for, and if done correctly, they convert like crazy. I'm more than happy to have remarketing (and interest based ads - which are not the same thing) on my AdSense sites.