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Forum Moderators: martinibuster
Google is not your friend. Its a front. They are capitalists. Dont be evil?
A better motto would be "dont die broke".
As others have said, Google is not your friend and they don't give a darn about your business.
The hardest part is figuring out what changes are real and what changes are fading fads.
As time goes by, I became better at sniffing and avoiding the time wasting traps. With some recent example come into mind...G+ and authorship stuff.
So... a decline in AdSense earnings may be everything to do with the outside world and nothing to do with AdSense at all.Bingo! Give em a cigar, blue ribbon, etc.. I'll take blame where is due, adjust and do what needs to be done..
Advertisers are just not paying what they used to in my vertical.
[edited by: martinibuster at 5:52 pm (utc) on Jul 2, 2016]
Because of this, my emphasis is on traffic and lots of it
The cost of offline advertising has always been irrational since it could never be directly measured,Sure it can, for example... 800 number as a POC.. A discount code to get the great deal price. Single point advertising mailers to targeted customers.
Volume is also the key to diversifying away from Adsense.Agreed! I've focused on sticky-ness - getting my visitors to bookmark and come back has created a revenue island. Think Facebook, Google, Yahoo, and all the other web properties with native advertising and services. It is my opinion now and for many years (check my old posts) that AdSense is not the best revenue plan for the long view.
joined:June 28, 2016
I can believe that, but I'm surprised eBay isn't close behind at No. 2 instead of 6 percent.
Block Google from accessing your site and let's have a discussion a year from now.